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篇名 Adidas V.S. Nike 市場比較之淺析 作者 洪瑜萍。國立彰化高商。商業經營科三年4班 陳孜宜。國立彰化高商。商業經營科三年4班 蕭巧青。國立彰化高商。商業經營科三年4班 PDF created with pdfFactory trial version www.pdffactory.com

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  • Adidas V.S. Nike

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    Nike Adidas

    Nike Adidas Nike Adidas

    Nike Adidas Nike Adidas Nike Adidas

    Adidas

    1. A. adidasAdiDassler

    adidasDassler 1920 Dassler

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  • Adidas V.S. Nike

    3

    1948DassIer adi"adidas"adidas 1972adidasadidas Dassler HorstDasslerHorst 1956 adidasadidas B. 1928 Dassler 1929 Dassler

    1948 PUMAAdi Dassler

    Adidas 1961 Adidas 1972 "Trefoil" 1988 Torsion 1998 Adidas 2000

    ~

    2. A.

    B.

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  • Adidas V.S. Nike

    4

    C.

    D.

    E. Impossible is nothing

    Nike

    .

    A.

    Onitsuku Tiger

    Tiger 1964

    NIKE

    1990Nike World Campus

    1978 Nike

    B.

    NIKE NIKE

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  • Adidas V.S. Nike

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    NIKE NIKE

    NIKE

    C.

    BRS Tiger(1962-1971)

    1962

    Onitsuku Tiger

    (Blue Ribbon Sports)

    1964 500

    1300

    8000

    1969 Nissho Iwai

    Carolyn Davidson 35(Swoosh)

    BRS Nike (1972-1978)

    1972 Tiger NIKE

    Nike

    1977 (Athletics West)

    1978 Nike John McEnore

    Nike

    Nike(1978-)

    1980 NikeNike

    2700 2 6 9

    1986 10 7

    1987 8 7 7 Nike-Air

    NikeAir Max

    Nike-Air Air

    Pegasus 500

    1988 FootbridgeNike Cole Hap

    1990 Nike 20

    5300NikeNike World Campus

    Nike Town

    1991 Nike 30

    Air Huarache Huarache Fit Air

    Mowabb F.I.T.Michael Jordan

    NBA

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  • Adidas V.S. Nike

    6

    Nike 80% 8 6

    1992 10 Nike 33%

    1995 Nike 48

    Nike Air Zoom Air

    1997 Nike 96 3 97 8

    2.. A.

    B. Nike Nike C.

    Nike NikeNike D. Just do it!

    Adidas & Nike SWOT.4P

    1. SWOT

    Adidas Nike

    Strengths A. A.

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  • Adidas V.S. Nike

    7

    B. C.

    B. C. D.( NIKE ) E./

    Weaknesses

    A. B. C.

    A. B. C.

    Opportunities

    A. B. C.

    A. B. C. D.( ipod)

    Threats

    A. B. C.

    A. B. C. D. E.

    2. 4P

    Adidas Nike

    Product

    Price 2250 2500

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  • Adidas V.S. Nike

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    ~ 2650

    6-9

    NIKE

    NIKE 1000~1500

    Promotion

    NIKE NIKE NIKE sloganJustDo It NIKE vJust Do It

    NIKE

    Place

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  • Adidas V.S. Nike

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    1. Adidas & Nike

    58%

    Adidas Nike 42%

    Adidas

    58%

    Nike

    42%

    Adidas

    Nike

    ()

    2.

    30% 28%

    16%

    30%

    18%

    8%

    28%

    ()

    .

    47% 25%

    22%

    47%

    25%

    6%

    ()

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  • Adidas V.S. Nike

    10

    .

    34% 30%

    10%

    24%

    34%

    30%

    2%

    ()

    5.

    1000~3000 79%

    1000

    11%

    1000~3000

    79%

    3001~5000

    7%

    5001

    3%

    1000

    1000~3000

    3001~5000

    5001

    ()

    6. Adidas

    Adidas

    29%

    29%

    12%

    19%

    29%

    11%

    ()

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  • Adidas V.S. Nike

    11

    7. Nike

    Nike

    35% 28%

    35%

    11%

    17%

    9%

    28%

    ()

    8.,

    Adidas

    54% Nike 46%

    Adidas

    54%

    Nike

    46%

    Adidas

    Nike

    ()

    .

    Adidas

    52% Nike 48%

    Nike

    48%Adidas

    52%

    Adidas

    Nike

    ()

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  • Adidas V.S. Nike

    12

    10.

    Nike

    64% Adidas 36%

    Nike

    64%

    Adidas

    36%

    Adidas

    Nike

    ()

    NikeAdidas

    Adidas1993Adidas

    Adidas

    AdidasAdidas

    Nike

    NikeNike

    NikeAdidas

    http://tw.knowledge.yahoo.com/question/questuon?qid=1206102000681 Adidas http://s93.tku.edu.tw/~493502347/no4.htm Adidas http://tw.knowledge.yahoo.com/question/question?qid=1507112501267

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  • Adidas V.S. Nike

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    Nike http://www.geocities.com/nike_project/history.html 27 Donald Katz ( ) 93 173~174 (Adidas SWOT) http://tw.knowledge.yahoo.com/question/question?qid=1405112500528 (Nike SWOT) http://tw.knowledge.yahoo.com/question/question?qid=1007122601077 NIKE 7~8

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