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Adidas V.S. Nike

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Adidas V.S. Nike

2

Nike Adidas

Nike Adidas Nike Adidas

Nike Adidas Nike Adidas Nike Adidas

Adidas

1. A. adidasAdiDassler

adidasDassler 1920 Dassler



Adidas V.S. Nike

3

1948DassIer adi"adidas"adidas 1972adidasadidas Dassler HorstDasslerHorst 1956 adidasadidas B. 1928 Dassler 1929 Dassler

1948 PUMAAdi Dassler

Adidas 1961 Adidas 1972 "Trefoil" 1988 Torsion 1998 Adidas 2000

~

2. A.

B.



Adidas V.S. Nike

4

C.

D.

E. Impossible is nothing

Nike

.

A.

Onitsuku Tiger

Tiger 1964

NIKE

1990Nike World Campus

1978 Nike

B.

NIKE NIKE



Adidas V.S. Nike

5

NIKE NIKE

NIKE

C.

BRS Tiger(1962-1971)

1962

Onitsuku Tiger

(Blue Ribbon Sports)

1964 500

1300

8000

1969 Nissho Iwai

Carolyn Davidson 35(Swoosh)

BRS Nike (1972-1978)

1972 Tiger NIKE

Nike

1977 (Athletics West)

1978 Nike John McEnore

Nike

Nike(1978-)

1980 NikeNike

2700 2 6 9

1986 10 7

1987 8 7 7 Nike-Air

NikeAir Max

Nike-Air Air

Pegasus 500

1988 FootbridgeNike Cole Hap

1990 Nike 20

5300NikeNike World Campus

Nike Town

1991 Nike 30

Air Huarache Huarache Fit Air

Mowabb F.I.T.Michael Jordan

NBA



Adidas V.S. Nike

6

Nike 80% 8 6

1992 10 Nike 33%

1995 Nike 48

Nike Air Zoom Air

1997 Nike 96 3 97 8

2.. A.

B. Nike Nike C.

Nike NikeNike D. Just do it!

Adidas & Nike SWOT.4P

1. SWOT

Adidas Nike

Strengths A. A.



Adidas V.S. Nike

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B. C.

B. C. D.( NIKE ) E./

Weaknesses

A. B. C.

A. B. C.

Opportunities

A. B. C.

A. B. C. D.( ipod)

Threats

A. B. C.

A. B. C. D. E.

2. 4P

Adidas Nike

Product

Price 2250 2500



Adidas V.S. Nike

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~ 2650

6-9

NIKE

NIKE 1000~1500

Promotion

NIKE NIKE NIKE sloganJustDo It NIKE vJust Do It

NIKE

Place



Adidas V.S. Nike

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1. Adidas & Nike

58%

Adidas Nike 42%

Adidas

58%

Nike

42%

Adidas

Nike

()

2.

30% 28%

16%

30%

18%

8%

28%

()

.

47% 25%

22%

47%

25%

6%

()



Adidas V.S. Nike

10

.

34% 30%

10%

24%

34%

30%

2%

()

5.

1000~3000 79%

1000

11%

1000~3000

79%

3001~5000

7%

5001

3%

1000

1000~3000

3001~5000

5001

()

6. Adidas

Adidas

29%

29%

12%

19%

29%

11%

()



Adidas V.S. Nike

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7. Nike

Nike

35% 28%

35%

11%

17%

9%

28%

()

8.,

Adidas

54% Nike 46%

Adidas

54%

Nike

46%

Adidas

Nike

()

.

Adidas

52% Nike 48%

Nike

48%Adidas

52%

Adidas

Nike

()



Adidas V.S. Nike

12

10.

Nike

64% Adidas 36%

Nike

64%

Adidas

36%

Adidas

Nike

()

NikeAdidas

Adidas1993Adidas

Adidas

AdidasAdidas

Nike

NikeNike

NikeAdidas

http://tw.knowledge.yahoo.com/question/questuon?qid=1206102000681 Adidas http://s93.tku.edu.tw/~493502347/no4.htm Adidas http://tw.knowledge.yahoo.com/question/question?qid=1507112501267


http://tw.knowledge.yahoo.com/question/questuon?qid=1206102000681http://s93.tku.edu.tw/~493502347/no4.hthttp://tw.knowledge.yahoo.com/question/question?qid=1507112501267http://www.pdffactory.comhttp://www.pdffactory.com

Adidas V.S. Nike

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Nike http://www.geocities.com/nike_project/history.html 27 Donald Katz ( ) 93 173~174 (Adidas SWOT) http://tw.knowledge.yahoo.com/question/question?qid=1405112500528 (Nike SWOT) http://tw.knowledge.yahoo.com/question/question?qid=1007122601077 NIKE 7~8

http://www.geocities.com/nike_project/history.htmlhttp://tw.knowledge.yahoo.com/question/question?qid=1405112500528http://tw.knowledge.yahoo.com/question/question?qid=1007122601077http://www.pdffactory.comhttp://www.pdffactory.com

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