adoptmeapp presentation for maddie's fund

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Presentation for Maddie’s Fund | adoptmeapp.com | Cynthia Typaldos | 650 215-8406 | [email protected] 1 AdoptMeApp Notes for Meeting with Maddie’s Fund June 24, 2014

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"Every Shelter Pet Now Has a New Happy Story" AdoptMeApp enables staff, volunteers, and fosterers in animal shelters and rescue groups to easily post and share linked stories, photos, and videos about adoptable pets Taps into volunteer creativity and social networks Gives dynamic, rather than static, view of pet Lets adopter see how the pet interacts in many situations, with different people Especially great for fostered pets - shows how the pet fits into someone’s home and life. Takes advantage of foster situation!

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Page 1: AdoptMeApp presentation for Maddie's Fund

Presentation for Maddie’s Fund | adoptmeapp.com | Cynthia Typaldos | 650 215-8406 | [email protected] 1

AdoptMeApp

Notes for Meeting with Maddie’s Fund

June 24, 2014

Page 2: AdoptMeApp presentation for Maddie's Fund

Presentation for Maddie’s Fund | adoptmeapp.com | Cynthia Typaldos | 650 215-8406 | [email protected] 2

Agenda – AdoptMeApp Discussion

Introductions

Why an AdoptMeApp & Maddie’s Fund partnership?

Press

Demo

AdoptMeApp Benefits Highly leveraged

Reduces LOS

Increased engagement of stakeholders

Technology/Development/Beta Status

Business Model - Sponsorships

Project Proposals

Page 3: AdoptMeApp presentation for Maddie's Fund

Presentation for Maddie’s Fund | adoptmeapp.com | Cynthia Typaldos | 650 215-8406 | [email protected] 3

Introductions – AdoptMeApp Team

Cynthia Typaldos: CEO, product definition, marketing, biz dev, mgmt Career: Founder/CEO – Kachingle + 2 other internet startups, Dir SW Prod Mgmt/Mktng Sun Microsystems, SW

Eng BofA, Instructor UC Berkeley Ext.

BS, Chemistry; MS (nearly complete) CompSci UC Berkeley; MBA, MIT

Frank Spies: CTO: software architect, lead developer Career: Founder/CTO Kachingle, Architect/Developer NVIDIA, founder 2 other internet startups, Dev Eng Sun

Microsystems

BS & MS, CompSci, University of Saarbruecken, Germany.

Rob Blackwelder: Site Ops, QA, Support Career: Kachingle, Xoom.com, Wine.com | AA, Journalism, Contra Costa College, Richmond, CA

Bhanu Iyer: HR, PR, Marketing Career: Rigel Pharmaceuticals, Teraburst Networks

California College of the Arts- Leading by Design Fellowship, University of Michigan MSW, University of

Mumbai MSW, University of Pune BA

Helena Merk: mobile app developer Career: Seventeen Magazine Power Girl, 2014 Apple Dev Conf Student Winner, accepted at Carnegie Mellon

Frederic Ranft: design + UI/UX, html/css, javascript Career: Kachingle UI/UX

Diplom, Bergische Universität Wuppertal (now Folkwang – Hochschule der Künste), Germany

Page 4: AdoptMeApp presentation for Maddie's Fund

Presentation for Maddie’s Fund | adoptmeapp.com | Cynthia Typaldos | 650 215-8406 | [email protected] 4

Bronco’s Story

When Bronco was at Palo Alto Animal Services (PAAS) for

4 months, the staff made one Facebook post about him

which rapidly disappeared from view. That was the extent

of the social media activity for him. He was essentially

invisible to the outside world.

His adoptable pet profile read like that thousands of other

shelter dogs -- “Bronco is a neutered male pit bull mix

about a year old. He was found as a stray….”

accompanied by an ordinary-at-best intake photo taken by

the Animal Control Officer.

This, we believe, is the typical amount of marketing most

shelter pets get, and is what inspired the development of

AdoptMeApp.

Epilogue: We pulled him from the shelter and did our own

photos and marketing. We found him a new home.

Bronco’s Story

Page 5: AdoptMeApp presentation for Maddie's Fund

Presentation for Maddie’s Fund | adoptmeapp.com | Cynthia Typaldos | 650 215-8406 | [email protected] 5

Why Maddie’s Fund should invest in AdoptMeApp

Reduction in Length of Stay (LOS) - hugely leveraged

Even a 1% reduction save 1000s of lives across all Maddie’s

Fund organizations

Nation-wide, even world-wide applicability

Results can be measured starting months 7-12

Santa Clara Valley Coalition already tracking overall numbers

president ready to roll

Enthusiastic beta sites: HSSV, PHS/SPCA

Software/Apps – marginal costs low once implemented

New sponsorship revenue stream for organizations

Powerful, cohesive, high functioning, proven team

Most worked together 4 years

Already have built complex robust financial service to drive

donations

Built beta AdoptMeApp in a few months as volunteers

Technology, startup leadership

Great partnering skills; passion for animal welfare

Bronco’s Story

Page 7: AdoptMeApp presentation for Maddie's Fund

Presentation for Maddie’s Fund | adoptmeapp.com | Cynthia Typaldos | 650 215-8406 | [email protected] 7

Adopt Me! – Press/Awards (click for link)

Palo Alto woman develops app in hopes of saving shelter animals' lives

HackPaloAlto

AdoptMeApp Video

Finalist Slot Story

City of Palo Alto

Wins Finalist Slot

Wins Second Place

Wins Finalist Slot

Wins Second Place

Page 8: AdoptMeApp presentation for Maddie's Fund

Presentation for Maddie’s Fund | adoptmeapp.com | Cynthia Typaldos | 650 215-8406 | [email protected] 8

Demo – what is AdoptMeApp?

"Every Shelter Pet

Now Has

a New Happy Story"

AdoptMeApp enables staff,

volunteers, and fosterers in

animal shelters and rescue

groups to easily post and

share linked stories, photos,

and videos about adoptable

pets

Page 9: AdoptMeApp presentation for Maddie's Fund

Presentation for Maddie’s Fund | adoptmeapp.com | Cynthia Typaldos | 650 215-8406 | [email protected] 9

Demo – Benefits

Taps into volunteer

creativity and social

networks

Gives dynamic, rather than

static, view of pet

Lets adopter see how the

pet interacts in many

situations, with different

people

Especially great for fostered

pets - shows how the pet fits

into someone’s home and

life. Takes advantage of

foster situation!

Page 10: AdoptMeApp presentation for Maddie's Fund

Presentation for Maddie’s Fund | adoptmeapp.com | Cynthia Typaldos | 650 215-8406 | [email protected] 10

Demo – Benefits

Ellie – dog in foster care

at PHS/SPCA

• one poster – foster

dad

(hashtag link)

Darla – cat in shelter at

HSSV

• many posters –

volunteers and staff

(hashtag link)

HSSV all adoptable pets

(link)

Page 11: AdoptMeApp presentation for Maddie's Fund

Presentation for Maddie’s Fund | adoptmeapp.com | Cynthia Typaldos | 650 215-8406 | [email protected] 11

Pet Profile Enhancement

URL in AdoptMeApp posts link

here so that people can find out

how to adopt her

Page 12: AdoptMeApp presentation for Maddie's Fund

Presentation for Maddie’s Fund | adoptmeapp.com | Cynthia Typaldos | 650 215-8406 | [email protected] 12

Highly Leveraged

Volunteers, and only a small % need to use it to create impact. Does

not require staff participation. Small amount of volunteer mgmt.

Any volunteer w/ smart phone can master it. No training needed.

Uses existing social media for broadcast – low technical and

marketing risk

Spreads word among social networks that staff doesn’t have time to

reach; leverages volunteers’ social graph

Appropriate for all shelters/rescues, even those with none/poor tech

infrastructure

Allows organization to have oversight into volunteer interactions,

especially important with fosterers. Identification of best practices.

Shelters can learn from each other.

Page 13: AdoptMeApp presentation for Maddie's Fund

Presentation for Maddie’s Fund | adoptmeapp.com | Cynthia Typaldos | 650 215-8406 | [email protected] 13

Reduces Average Length of Stay (ALOS)

“AdoptMeApp could decrease ALOS by 5-10%” – Beth Ward, VP Ops, HSSV

Length

of S

tay in

fo: h

ttp://w

ww

.shelte

rmedic

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r-health

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heets

/length

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Additional Animals That Can Pass Through System ALOS Additional Days ADDITIONAL PASS THRU

Dogs in Shelter 27 days 10,800 400 Dogs in Shelters

Dogs in Foster 54 days 2,400 44 Dogs in Foster Cats in Shelter 36 days 20,000 556 Cats in Shelter

1 Assumptions:

• ALOS for a dog in shelter/foster – 30/60 days. ALOS for a cat in shelter – 40 days

• Santa Clara Valley Shelters adopted out 4,000 dogs & 5,000 cats in 2013

• 10% of dogs in foster, the rest in shelters

Current Situation 1 10% Reduction ALOS No. of Adoptions Out Total Days Frees up

Dogs in Shelter 30 days 3,600 108,000 10,800 Days Dogs in Foster 60 days 400 24,000 2,400 Days Cats in Shelter 40 days 5,000 200,000 20,000 Days

Total additional animals saved with no additional shelter space, foster

or volunteer resources needed!

444 dogs + 556 cats = 1000/yr IN JUST SANTA CLARA COUNTY COALITION

Page 14: AdoptMeApp presentation for Maddie's Fund

Presentation for Maddie’s Fund | adoptmeapp.com | Cynthia Typaldos | 650 215-8406 | [email protected] 14

Introductions

Marginal cost of software

Page 15: AdoptMeApp presentation for Maddie's Fund

Presentation for Maddie’s Fund | adoptmeapp.com | Cynthia Typaldos | 650 215-8406 | [email protected] 15

Increased Engagement

Volunteers

shelter

fosterers

Sponsors

Adopters

Amongst shelters

& rescue groups

Page 16: AdoptMeApp presentation for Maddie's Fund

Presentation for Maddie’s Fund | adoptmeapp.com | Cynthia Typaldos | 650 215-8406 | [email protected] 16

Adopt Me! – Beta Status

Functional mobile app on Android and

iOS; integration with server, photo

compression, no major bugs

Server backend up and running,

database, integration w/ Twitter

Primary features complete

Database synchronization in

development with IT depts; using

semi-auto mechanism for now

Page 17: AdoptMeApp presentation for Maddie's Fund

Presentation for Maddie’s Fund | adoptmeapp.com | Cynthia Typaldos | 650 215-8406 | [email protected] 17

AdoptMeApp Beta Production

Beta test experience has provided guidance in next

stage of development to build production version

List of features needed is now documented in the

following categories:

Server side: e.g. integration with animal database

Mobile app for volunteers: e.g. background posting; UI/UX

Mobile app for consumers: e.g. find a black cat near me

AdoptMeApp website: e.g. store/display animals

Shelter admin: e.g. management of users

Volunteer rewards: e.g. identification of poster

AdoptMeApp admin: e.g. set shelter IDs

AdoptMeApp infrastructure

Other social media: e.g. Instagram, Pinterest, FB, etc.

Page 18: AdoptMeApp presentation for Maddie's Fund

Presentation for Maddie’s Fund | adoptmeapp.com | Cynthia Typaldos | 650 215-8406 | [email protected] 18

Technology Discussion

Page 19: AdoptMeApp presentation for Maddie's Fund

Presentation for Maddie’s Fund | adoptmeapp.com | Cynthia Typaldos | 650 215-8406 | [email protected] 19

Business Model – new subscription donations

Provide AdoptMeApp 101 free to organizations (integration fee, support fee TBD)

AdoptMeApp 201 – add Pet Sponsorships

New revenue stream for organizations

Use AdoptMeApp to help find pet sponsors

Reaches people who “fall in love” w/ pet - but can’t adopt

Subscriptions, small donations, recurring

Binds sponsors to pets and shelter/rescue groups – thru

ongoing, fun, short, snappy, visual communications

Supported through transaction fees

Page 20: AdoptMeApp presentation for Maddie's Fund

Presentation for Maddie’s Fund | adoptmeapp.com | Cynthia Typaldos | 650 215-8406 | [email protected] 20

AdoptMeApp 201 - Sponsorships

Connect AdoptMeApp to subscription

pet sponsorships

For example, sponsor can choose to:

Support Darla the shelter cat, when

she is adopted choose new cat

Support Ellie, Chris’ foster dog,

when she is adopted support his

new foster dog

Support all black cats

Support kitten nursery

Page 21: AdoptMeApp presentation for Maddie's Fund

Presentation for Maddie’s Fund | adoptmeapp.com | Cynthia Typaldos | 650 215-8406 | [email protected] 21

Sponsorship Technology & Team

CORE TEAM

Cynthia Typaldos

Frank Spies

Rob Blackwelder

Frederic Ranft

ORIGINAL

CODENAME

DONATIONPAL

Has been fully operational 4 years without failure

Can process micropayments and small donations

creating the possibility for thousands of smaller donors

to join the ranks of sponsorship

Can spread the money algorithmically across multiple

pet/entities

Encourages ongoing sponsorship through monthly

“subscriptions,” in which the donors immediately shift

their sponsorship to another animal once their

beneficiaries are adopted

Can handle all the financial transactions of

sponsorship, relieving shelters of the expense and

responsibility

The core team has already built a live, robust, time-tested

infrastructure for easy, ongoing sponsorship donations.

Page 22: AdoptMeApp presentation for Maddie's Fund

Presentation for Maddie’s Fund | adoptmeapp.com | Cynthia Typaldos | 650 215-8406 | [email protected] 22

Project Proposals - AdoptMeApp

1st 6 months

Production version of AdoptMeApp 101

Launch at 4 Santa Clara Valley shelters +

PHS

Additional functionality

2nd 6 months

Marketing of AdoptMeApp to adopters

Monitor LOS changes

Add additional shelters/rescues

Add sponsorship capability

Integration with AdoptMeApp

Integration with Kachingle financial donation

engine

Launch at 4 Santa Clara Valley shelters +

PHS

Page 23: AdoptMeApp presentation for Maddie's Fund

Presentation for Maddie’s Fund | adoptmeapp.com | Cynthia Typaldos | 650 215-8406 | [email protected] 23

Why Maddie’s Fund should invest in AdoptMeApp

Reduction in Length of Stay (LOS) - hugely leveraged

Even a 1% reduction save 1000s of lives across all Maddie’s

Fund organizations

Nation-wide, even world-wide applicability

Results can be measured starting months 7-12

Santa Clara Valley Coalition already tracking overall numbers

president ready to roll

Enthusiastic beta sites: HSSV, PHS/SPCA

Software/Apps – marginal costs low once implemented

New sponsorship revenue stream for organizations

Powerful, cohesive, high functioning, proven team

Most worked together 4 years

Already have built complex robust financial service to drive

donations

Built beta AdoptMeApp in a few months as volunteers

Technology, startup leadership

Great partnering skills; passion for animal welfare

Bronco’s Story

Page 24: AdoptMeApp presentation for Maddie's Fund

Presentation for Maddie’s Fund | adoptmeapp.com | Cynthia Typaldos | 650 215-8406 | [email protected] 24

More Information | Contact

Cynthia Typaldos, Founder

[email protected]

408 867-8875 office

650 215-8406 cell

Twitter: @typaldos

Skype: cynthia.typaldos

Ellie

Website: AdoptMeApp.org

Twitter: @PAHomelessDogs

Facebook/PaloAltoHomelessPets

AdoptMeApp download: contact Cynthia

Darla

Page 25: AdoptMeApp presentation for Maddie's Fund

Presentation for Maddie’s Fund | adoptmeapp.com | Cynthia Typaldos | 650 215-8406 | [email protected] 25

Thank you!