adriana cisneros: la mujer que comanda la revolución de la tv

7/21/2019 Adriana Cisneros: la mujer que comanda la revolucin de la TV

1/10

Ohrloko Clsk`ris7 no dug`r qu` cidokho

no r`vinuclk h` no XU

Eiti7 Gunli B`rkkh`z.

Nlh`rohi pir Ohrloko Clsk`ris, `n `qulpi hlr`ctlvi h`n prlkclpon ciksircli t`n`vlslvi

v`k`zinoki s` bo pripu`sti uko dlslk7 s`r plik`ri `k Notlkiodrlco `k no v`kto h`

cikt`klhi hlmlton y `-cidd`rc`. Nos stortups h` no r`mlk s`rk cnov` poro nimrorni.

Vir Prl`n Koud y Ulrlhloko D`khizo

Eiti y vlh`i7 Gunli B`rkkh`z

Nos prlslik`s su`n`k coroct`rlzors` pir `n `kird` junnlcli qu` m`k`ro `n cikstokt`

divldl`kti h` lkt`rkis y custihlis, p`ri no crc`n `k no qu` s` `kciktrojo

Ohrloko Clsk`ris, C@I h` Irmoklzoclk Clsk`ris, `n := h` omisti posohi `ro

hlstlkto.


2/10

@k `n numor sni s` `scucbojok onmukis s`rrucbis y dortlnnis trojogokhi, dl`ktros

Ohrloko, v`stlho h` trog` sostr` y tocik`s ontis, ijs`rvojo ot`kto h`sh` `n potli

c`ktron, jogi `kird`s nuc`s cik nos qu` hleclnd`kt` uk rì s` otr`v`ro o bulr, `n

eukclikodl`kti outidtlci h` nos pu`rtos h` nos :6 c`nhos qu` ob s`

`kciktrojok.

H` dok`ro slmlniso s` hlrlml o no `ke`rd`ro ujlcoho `k uko h` nos `squlkos h` no

pnokto jogo poro dlror `n lkstrud`kton. Op`kos sonl h` ob, vint` h` ku`vi o nos

c`nhos qu` s` bonnojok `k `n s`mukhi klv`n h` no prlslk, cruz `n potli, h` dok`ro

h`clhlho tid ukos `spisos qu` `stojok `k uko p`quò d`so h` pl`hro y s`

oh`ktr o uko c`nho, hikh` `nno dlsdo s` `spis o uk tuji.

S`mukhis h`spus h` v`r qu` nos nnov`s h` nos `spisos ki opor`cok, no`dpr`sorlo h` op`kos 30 ois hlgi cik sikrlso k`rvliso7 Crì qu` tihi eukcliko

h`doslohi jl`k `k `st` numor, m`k`rokhi qu` nos s`ls p`rsikos qu` s`

`kciktrojok `k `n Eiri J h` nis `stuhlis h` XU h` Irmoklzoclk Clsk`ris `k

Dlodl, `k `n cuon s` prihuc` no s`rl` Zuto 30, qu` s` `str`kor `k gunli prxldi y

hikh` no prlslk eirdo port` h`n s`t, rl`rok cik `nno.

Nos t`n`s`rl`s ki `rok uk cikc`pti qu` no elrdov`k`zinoko prihug`ro bosto okt`s

h` :6?3. H`sh` boc` uk oi qu` Ohrloko osudl no hlr`cclk m`k`ron h` no

irmoklzoclk o p`tlclk h` su pohr` Mustovi Clsk`ris h`spus h` tr`s ois qu`

hur `n pric`si h` suc`slk qu` s` doktuvi `k s`cr`ti, cuyo rlqu`zo concuno

Eirj`s `k 8,666 dhh, bo juscohi ldprldlr uk s`nni pripli o su m`stlk, y `st`

eirdoti h` ki ds h` 56 coptunis `s uk `g`dpni h` `nni.

No C@I h` Irmoklzoclk Clsk`ris cikslh`ro qu` nos t`n`s`rl`s sik uko `sp`cl`

h` blgi h` no t`n`kiv`no trohlclikon, `so qu` bo p`rdltlhi o U`k`vlslk nn`mor o nis

bimor`s h` prctlcod`kt` tiho Notlkiodrlco o ni normi h` vorlos hcohos, y o

@stohis Pklhis o trovs h` Pklvlslk, coh`ko h` no qu` bosto :66= MustoviClsk`ris `ro huì gukti cik nis `dpr`sorlis G`rry V`r`kcbli y @dlnli Ozcrromo,

h` X`n`vlso.

V`ri nos prihuclhos pir `n `qulpi h` Ohrloko ki sik cuonqul`r tlpi h` t`n`s`rl`s,

slki ukos hikh` `n `sp`ctohir tl`k` uko `xp`rl`kclo klco s`mk `n numor y nos
http://www.forbes.com.mx/sp-advierte-riesgo-de-impago-en-venezuela/http://www.forbes.com.mx/sp-advierte-riesgo-de-impago-en-venezuela/


3/10

poktonnos `k nos qu` nos vò (lkt`rk`t, tojn`to, tv cikv`kclikon, r`h`s siclon`s,

`tct`ro). Vir `g`dpni, pu`h` t`k`r uk elkon e`nlz i uki trmlci, pu`h` cikic`r ni

qu` suc`h` h`trs h` cdoros i v`r tidos qu` `k no tv trohlclikon kukco pihr

ijs`rvor. Ni dlsdi opnlco poro nos t`n`kiv`nos, nis tona sbiws, nis rònlty sbiws y

itris cikt`klhis qu` no `dpr`so prihuc` y hlstrljuy` h` t`rc`ris.

No `strot`mlo duntlpoktonno i h` 356 h` no C@I h` Irmoklzoclk Clsk`ris eirdo

port` h` uk pnok pokr`mlikon h` 36 ois, cik `n qu` pr`t`kh` nimror `k `n cirti

pnozi uko ouhl`kclo h` :: dlnnik`s h` p`rsikos `k Notlkiodrlco, y hikh` no

lkkivoclk `s `n v`bcuni poro oncokzor `s` ijg`tlvi y `n `n`d`kti cnov` poro qu`

no elrdo ki colmo `k uk `stohi h` cikeirt, pu`s no `stojlnlhoh qu` vl`k` cik nos

`dpr`sos todjlk su`n` v`klr cik uk eonsi s`ktlhi h` s`murlhoh, cikslh`ro

Ohrloko.

@nno `st ocistrudjroho o lkkivor. No dorco DlssU`k`zu`no `s uk cnori `g`dpni.

@k :6?3 lh`, gukti cik su `qulpi hlr`ctlvi, doxldlzor no pr`s`kclo h`

okukclokt`s y, pir ni tokti, nos mokokclos cik uk rònlty sbiw h` uko huroclk h`

?3 s`dokos, hikh` nis `sp`ctohir`s h` no w`j, XU ojl`rto y XU h` cojn`

puhl`rik v`r cdi eu` no trokseirdoclk eslco, d`kton, h` irotirlo y posor`no h`

nos cikcursokt`s, nimrokhi `s` oi cikvicor `k his biros o ?6 dlnnik`s h`

vitokt`s qu` `nlml`rik o nos s`dlelkonlstos.

\ `k :6?8 ni blzi h` ku`vi. H`sorrinn uk s`mukhi rònlty sbiw on qu` kidjr

Ds onn h` no j`nn`zo, hikh` nis `sp`ctohir`s puhl`rik cikic`r itris osp`ctis

h` nos cikcursokt`s, sudokhi ds h` 36 okukclokt`s on priy`cti.

V`ri nis suìs h` Ohrloko vok ds onn h` nis cikt`klhis hlmlton`s y `n cikcursi

h` j`nn`zo ds r`ktojn` h`n pnok`to7 posok pir `n `-cidd`rc` y boc`k `scono `k

nis jl`k`s roc`s. Voro oncokzornis cu`kto cik `n opiyi h` tr`s hlr`ctlvis h` nos

mrokh`s nlmos cirpirotlvos. Vir sl eu`ro pici, su oelclk pir `dpr`kh`r s` bo

rèirzohi h`sh` qu` eukh @kh`vir Dlodl y h`scujrl qu` `n Ciki Sur h`n

ciktlk`kt` `s uko dlko h` iri h` ton`kti qu` pu`h` nn`vor on `dpirli qu` eukh su

oju`ni, Hl`mi Clsk`ris, o uko `topo hikh` no t`ckinimo `s no ku`vo `str`nno h` no

XU.
http://www.forbes.com.mx/venezuela-tendra-que-pagar-1600-mdd-exxon/http://www.forbes.com.mx/venezuela-tendra-que-pagar-1600-mdd-exxon/


4/10

Nuc`s, cdoro, occlk!

No hlr`ctiro m`k`ron h` Irmoklzoclk Clsk`ris ki sni pos sus prld`ris ois h`

no lkeokclo c`rco h` nis eiris h` t`n`vlslk, slki qu` h`sh` duy p`quò, o nis ?8

ois, n` tic vlogor cik su pohr` pir tiho Notlkiodrlco juscokhi siclis poro `npriy`cti sot`nlton h` Hlr`cXU, oyuhkhin` o cikic`r `n k`micli o prieukhlhoh y

vlsnudjror su euturi.

@s` cduni h` `xp`rl`kclo eu` ni qu` n` p`rdltl o Ohrloko cikc`jlr boclo hkh`

h`j`k lr nis d`nihrodos prihuclhis pir `n mrupi, sl`khi @vo Nuko `k :6?:

cuokhi no `dpr`sorlo s` h`s`dpòjo cidi hlr`ctiro h` @strot`mlos h`ktri h`n

mrupi no qu` `kcork `n ku`vi cikc`pti h` t`n`kiv`no h` Irmoklzoclk

Clsk`ris.

@vo Nuko eu` uk portòmuos `k no blstirlo h` nos t`n`kiv`nos, ki sni pirqu` `n

coptuni elkon copt no ot`kclk h`


5/10

ku`stri tona sbiw K`c`slti uko odlmo. _u`r`dis v`r cdi vok o p`rd`or `n

d`rcohi h` @P, qu` `s uko h` ku`stros prlkclpon`s opu`stos, cid`kto Gikotbok.

H` lmuon eirdo, Clsk`ris Lkt`roctlv`, no hlvlslk cirpirotlvo o cormi h` Uctir

Aikm, qu` omrupo nos lklclotlvos hlmlton`s h` no irmoklzoclk, trojogo `k priy`ctisqu` ridp`k nos r`mnos h` nis k`miclis hlmlton`s. \ `s qu` dl`ktros no t`n`vlslk

cr`c` o uk rltdi h` 8% okuon, nopujnlclhoh hlmlton r`pirto ovokc`s h` ?


6/10

`xcnuslvo h` \obii! poro U`k`zu`no y V`r. Z`hDos y Ohsdivln, tl`k`k ielclkos

`k nis @P, Dxlci, Cinidjlo, Jrosln, Cbln`, Orm`ktlko y Prumuoy.

V`ri no pujnlclhoh hlmlton todjlk r`qul`r` h` uko ponojro cnov`7 cikt`klhi.

Clsk`ris Lkt`roctlv` lkvlrtl r`cl`kt`d`kt` `k Ciyit` D`hlo Bius`, uk jroziprihuctir h` cikt`klhis irlmlkon`s poro no w`j `k Dxlci. No coso prihuc`

okukclis, cikt`klhi duslcon y vlhìjnims.

Pko `kcu`sto rònlzoho pir no Irmoklzoclk h` @stohis Lj`riod`rlcokis poro no

@hucoclk, no Cl`kclo y no Cunturo orrigo qu` op`kos uko h` coho cuotri p`rsikos

v` vlhìs pir lkt`rk`t cik r`munorlhoh, slk `djormi, cleros h` CidScir` sijr` `n

ciksudi h` vlhì iknlk` `k Notlkiodrlco lkhlcok qu` st` cr`c` `k no r`mlk pir

`kcldo h` no d`hlo mnijon, o rozk h` ?:% okuon.

Hotis h`n Mnijon Ulhì Lkh`x, h` Iiyono, r`pirtok qu` `n ciksudi h`vlhì `k

tojn`tos y dvln`s cr`cl ?6 v`c`s `k nis ntldis his ois. Oh`ds h` qu`,

guktis, `n ciksudi h` vlhì `k tojn`tos y dvln`s, r`pr`s`kto ?3% h` tihos nos

r`prihucclik`s h` vlhì `k `n dukhi. Nis cokon`s h` \iutuj` h`rlvohis h` nis

priy`ctis h` Clsk`ris r`pirtok ds h` 86 dlnnik`s h` vlsuonlzoclik`s h` nis

vlhìs on d`s.

Cidi port` h` no `strot`mlo h` hlv`rslelcoclk, Clsk`ris Lkt`roctlv` bo lkv`rtlhi `k

onmukos stortups vlkcunohos on `-cidd`rc` cidi Dijny, `k Jrosln.

Hèlkltlvod`kt` opiyor o nis `dpr`kh`hir`s `s no d`gir eirdo h` socor o

pu`jnis y cluhoh`s, pos`s y r`mlik`s oh`nokt`, oelrdo Ohrloko. Clsk`ris

Lkt`roctlv` bo lkv`rtlhi :0 dhh `k stortups `k nis ntldis ois.

H` b`cbi, r`cl`kt`d`kt` no hlvlslk rònlz uko lkv`rslk `k nos pnotoeirdos

Kotlv` lh, qu` p`rdlt`k trojogor pujnlclhoh `k tl`dpi ròn, ` LXCnlca Ulhì, qu`

prihuc` vlhìs ik h`dokh cik cikt`klhi h` diho, j`nn`zo, mostrikido, vlog`s,

nle`styn` y nlc`kclos h` h`pirt`s, dslco y `ktr`t`kldl`kti. No cidpoo tl`k`

ocu`rhis cik Dlcrisiet/DSK, \obii!, X`rro, X`n`vlso y vorlis hlorlis h` no r`mlk

poro no priv``huro h` cikt`klhis, lkcnusi, `k onmukis cosis, LXCnlca Ulhì

cid`rclonlzo nis `spoclis pujnlcltorlis h`ktri h`n cikt`klhi.
http://www.forbes.com.mx/youtube-o-tv-para-la-publicidad-mejor-juntos/http://www.forbes.com.mx/youtube-o-tv-para-la-publicidad-mejor-juntos/


7/10

No lhò, d`kcliko Uctir, `s lkv`rtlr `k c`rco h` icbi `dpr`sos ku`vos o no v`z,

ki lkv`rtldis `k ds pirqu` ki sidis uk eikhi, lkv`rtldis p`ri omr`modis

ducbi vonir. Sl tl`k`s :6 `dpr`sos `s cidi sl tuvl`ros :6 blgis7 ki n`s pu`h`s

h`hlcor `n tl`dpi k`c`sorli1 no `strot`mlo `s cikc`ktrorkis y cr`c`r guktis.

@s `n `sprltu `dpr`kh`hir h` Uctir, os cidi `n h` Gikotbok y Votrlca Er``dok,

pr`slh`kt` h` Clsk`ris Zòn @stot`, `s ni qu` boc` p`ksor o Ohrloko qu`

Irmoklzoclk Clsk`ris tl`k` uk pl` `k `n euturi cirpirotlvi, y ni qu` no nn`v o

`n`mlrnis poro `kcoj`zor nos tr`s hlvlslik`s h`n mrupi qu` cr`. K`c`slti trojogor

cik m`kt` cidi yi, qu` qul`ro s`r `dpr`kh`hir h`ktri h` uko `structuro

cirpirotlvo, y nis tr`s tl`k`k `so cuonlhoh, hlc` no C@I.

Euturi h` t`n`kiv`no

Uorlis pos`s h` Notlkiodrlco `stk posokhi pir rèirdos `k t`n`ciduklcoclk

cik nos qu` s` jusco qu` boyo ds cidp`t`kclo `k `n s`ctir. Dxlci, hikh`

blstrlcod`kt` no ie`rto h` primrodoclk bo v`klhi h` X`n`vlso y tv Ozt`co, ki `s

no `xc`pclk.

Ohrloko, stokhi o no coj`zo h` uk cirpi rot lvi h` tv tok ldpi rtokt` k no

r`m lk, pir quki port lclp ost` p ir no t`rc `ro coh`ko k Dxlc i9

H`clhldis ki portlclpor `k no nlcltoclk `k Dxlci h` dok`ro hlr`cto, cr``dis qu`

`s uko opu`sto cidpnlcoho y mrokh`, p`ri ni qu` s h`clhldis `s horn` s`rvlclis

h` tihi ni qu` s` vo o r`qu`rlr `k `stis ku`vis cokon`s, h`sh` `hlclk bosto

prihucclk, `stuhlis, `tct`ro. On elkon vodis o s`r odlmis h` nis qu` portlclp`k

`k `n pric`si h` nlcltoclk y s`rodis ju`kis siclis poro cuonqul`r cokon.

@k on mi lk enuy k `s to h`c ls lk su r`noc lk cik X` n`vlso9

X`k`dis uko `xc`n`kt` r`noclk blstrlco tokti cik X`n`vlso cidi cik XU Ozt`co,

b`dis slhi ju`kis siclis, cidpo`ris h` trojogi y cidp`tlhir`s pir 06 ois.

@si ki eu` port` h` no h`clslk, slki no ipirtuklhoh qu` s` kis pr`s`kto h` hor


8/10

s`rvlclis h` prihucclk `k Dxlci o no `dpr`so qu` s` qu`h` cik no t`rc`ro

coh`ko.

@k iplklk h` Gld IK`lnn, okonlsto prlkclpon h` Iiyono, no cròclk h` cikt`klhis

poro ku`vos pnotoeirdos h`p`kh` h` no `dpr`so `k cu`stlk. @k Odrlco Notlkoboy cokon`s nicon`s cik lkero`structuro trohlclikon, `stos cidpoos h`j`k

dokt`k`rs` on ho p`ri yo kl slqul`ro tl`k`k qu` prìcupors` pir s`r nh`r`s

pirqu` no ouhl`kclo `s ok duy mrokh`, `xpnlco.

@ktr` nos prlkclpon`s t`kh`kclos qu` vlsnudjro `n `sp`clonlsto cidi uk r`ti `st `n

e`kd`ki h` no t`rc`ro y cuorto poktonno, `s h`clr, no lhò h` uko eodlnlo cidpn`to

rùklho `k tirki o uk t`n`vlsir bo qu`hohi `k `n posohi, `k uko dlsdo sono

pu`h` boj`r cuotri p`rsikos, p`ri coho uko ot`khl`khi o no t`n`vlslk, osu sdortpbik` y o uko tojn`to, tr`s hle`r`kt`s pnotoeirdos cik cikt`klhi hlstlkti

cidpltl`khi on dlsdi tl`dpi.

@n pjnlci ds ldpirtokt` sik nisdlnn`kklons.Sl dlros onr`h`hir h`n dukhi tl`k`s

uko m`k`roclk qu` yo kocl cik uk hlspisltlvi, `n r`ti h` t`k`r o `sto m`k`roclk

cidi cnl`kt`s prlkclpon`s `s qu` ki boy dok`ro h` h`t`k`r nis codjlis, s` troto

h` p`rsikos qu` tl`k`k no lkkivoclk cidi port` h` su ohk y qu` `stk sl`dpr`

ojl`rtis o ku`vos pnotoeirdos y ku`vos eirdos h` ciksudlr cikt`klhis, cuonqul`r

cidpoo qu` qul`ro dokt`k`rs` `k `n d`rcohi h`j`r soj`r qu` ki boy dok`ro

h` h`t`k`r no lkkivoclk, omr`mo IK`ln.

Pko pu`rto poro nn`mor cik ds eu`rzo cik su cikt`klhi o C`ktri y Suhd`rlco `s

no sicl`hoh qu` Irmoklzoclk Clks`ris cikcr`t o prlkclplis h` oi cik Xurk`r

Notlk Od`rlco poro r`pislclikor `n cokon Mnltz, irl`ktkhini o t`n`kiv`nos, tona

sbiws y vorl`hoh. Cik `sto onlokzo, `n cikt`klhi h` no elrdo qu` hlrlm` Ohrloko

t`khrk uko `xpislclk `k Mnltz `qulvon`kt` o ?,:66 biros on oi, juscokhi

ldpoctor `k `n op`t`clhi d`rcohi C- (cnos` d`hlo jogo) y `k `n s`md`ktie`d`klki.

@n pnok h`n `qulpi hlr`ctlvi h` Irmoklzoclk Clsk`ris ki sni cikt`dpno nn`mor cik

ds eu`rzo o hle`r`kt`s poktonnos h`n ciktlk`kt`, slki boc`r prihucclk nicon `k

onmukis pos`s qu` p`rdlto qu` no m`kt` s` lh`ktlelqu` cik `nnis y sl`ktok nis
http://www.forbes.com.mx/millennials-la-nueva-comunidad/http://www.forbes.com.mx/millennials-la-nueva-comunidad/


9/10

cikt`xtis c`rcokis. @s pir `si qu` `n mrupi yo jusco pnozos hikh` pu`ho nn`vor

o coji prihucclik`s, lkcnusi diktor `stuhlis.

Nos dtrlcos qu` `stodis cikslh`rokhi poro h`clhlrkis pir ku`vos pnozos h`

prihucclk sik cistis, pisljlnlhoh`s h` occ`si o no t`ckinimo, eoclnlhoh`s poroboc`r vlog`s y hlspikljlnlhoh h` ton`kti. Vrijojn`d`kt` sòk his nos pnozos qu`

nn`mu`dis o cròr, hlc` `n pr`slh`kt` h` no hlvlslk h` Clsk`ris D`hlo.

@sti ki qul`r` h`clr qu` no elrdo h`gor nis `stuhlis h` U`k`zu`no, oukqu` nis

hlr`ctlvis ohdlt`k qu` no hlecln sltuoclk `cikdlco y pintlco `k `s` pos nis bo

nn`vohi o oc`n`ror `n pric`si h` `xpokslk `k Notlkiodrlco, juscokhi

osicloclik`s cik prihuctir`s h` no r`mlk y cokon`s h` cojn` `k pos`s cidi

Jrosln y Dxlci poro cinicor su cikt`klhi.

Ohrloko, cdi bok nimrohi s`r no klco `dpr`so prlvoho h` XU qu`

sijr `vlv ` `k U`k `zu`no9 @k rònlh oh `s t st` p os `k `n eu tur i h `

Irmoklzoclk Clsk`ris9

Sl ki eurodis uko `dpr`so eodlnlor, nis ntldis ?0 ois s` kis bujl`rok b`cbi

duy normis `k `n pos. S`r uko irmoklzoclk h` `st` tlpi t` p`rdlt` dlror on euturi,

y pir `si s`muldis ob opistkhin` `k nis prxldis 06 ois. Ku`stro `strot`mlobo slhi sijr`vlvlr, no h` itris ki no eu`. @s cu`stlk h` octltuh, `strot`mlo, nòntoh y

p`rs`v`rokclo.

@k `n oi :6?= v`kc` `n ocu`rhi h` priv``huro h` cikt`klhi qu` tl`k` `n mrupi

cik Pklvlslk `n cuon `sp`clelco qu` tihi `n cikt`klhi qu` prihuc` Irmoklzoclk

Clsk`ris ki pu`h` hlstrljulrs` `k itro t`n`vlsiro h`ktri h` @P qu` ki sò `so,

p`ri `n `qulpi h` Ohrloko s` hlc` pr`porohi poro cuonqul`r ciso qu` suc`ho.

@nno y Gikotbok Jnud cikeok `k qu` `n mlri qu` s` n` bo hohi o no `dpr`so

p`rdltlr r`kivor `n ciktroti cik Pklvlslk, qu` h` ki s`r os, no conlhoh qu` s` n`

`st ldprldl`khi o nos prihucclik`s s`r uk eoctir cnov` poro osiclors` cik

cuonqul`r itri cidp`tlhir h`n d`rcohi blspoki `k @P.


10/10

Xidodis ju`kos h`clslik`s h` r``structuroclk hurokt` nis prld`ris s`ls

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