adv bcom presentation

7/24/2019 Adv Bcom Presentation

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The 5 Most ImportantThings inMake the Most of theMessage

MIN CHOI JIA WANG MAAN


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Whos hair is this?


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1. Hook the audiencesattention

Start in a ompe!!ing "a#

$ In!%&e a gra''er

$ Create a (a)ora'!e e*pression

+n& "ith emphasis$ One !ast hane,,


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Hook the audiencesattention

Shine a 'right !ight on a -e# point$ .!ag a so%n& 'ite

$ Cra(t a re!e)ant stor#

$ Create a STA/ moment


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2. Structure in an engaginway

0e &iret1 p%t on!%sion 2rst$ +as# to (o!!o"

$ Sa)es time

$ .o%s on the a%&ienes interestsI( #o% m%st3 'e in&iret 4Notreommen&e&,


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3. Take steps to improverecall

Share the meaning 'e(ore the &etai!$ Str%t%re (or retention

$ +*p!ain the ta-e$a"a# 2rst

$ 6%t !ear tit!es on #o%r )is%a!sSho" them7 &ont 8%st te!! them

$ 9is%a! : A%&itor# ; Impro)e& rete


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Take steps to improve rec

/ein(ore "hat nee&s to 'e remem'$ /epeat "hats important

$ In!%&e e*tra e*amp!es

$ Create a mnemoni


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. !onsider the Medium

6ri)ate Con)ersationSet %p a Meeting

High teh a!ternati)e

A!ternati)e "riting option


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". #ros of presentation

6ro)i&es ontro!In(orm or to pers%a&e

Imme&iate response

Meas%res s%essSa)es time

0%i!& re!ationship an& enhane re&i'


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!ons of presentation


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=%estion >

$hich method %elow is a way to start withcompelling way&

a In!%&e a gra''er

' Start "ith a hoo-

Create a h%moro%s omment& Create a (a)ora'!e e*pression

e A an&


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=%estion @

$hich of the following is the %ene'ts of diapproach&

a Sa)es Time

' +as# to (o!!o"

.o%ses on the a%&ienes interests& A!! o( the a'o)e

e None o( the a'o)e


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=%estion

$hen should you use a presentation&a When #o% "ant a &e!a#e& response

' When #o% "ant to !imit a%&iene partiipation

When #o% "ant to in(orm or pers%a&e

& When there is a tight she&%!e

e A!! o( the a'o)e


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=%estion B

$hich of the following is a medium&a +mai!

' 6resentation

+#e ontat

& A an& 0

e A!! o( the a'o)e


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=%estion 5

$ho used a well(pu%lici)ed ST*+ momenttechni,ue on Malaria speech&

a Ste)e Jo's

' ona!& Tr%mp

0ara- O'ama& 0i!! Gates

e Ne!son Man&e!a

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