advertising presentation
TRANSCRIPT
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Welcome to presentation on
Television Commercial Analysis & Criticism
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International Islamic University Chittagong
Prepared To
MD. Aslam UddinAsst. Prof of MarketingAdjunct Faculty,Course
InstructorIIUC, Dhaka Campus
Prepared By
Name IDKazi Rashal B-092049Md.Kaikubad B-091850Md.Mazharul B-092077Md.Rokebul Islam B-091806Md.Mirazul Islam B-091806Saffat Rahman B-091850
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Banglalink Network
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Theme- To promote banglalink network which is very successfully
expressed.
Objective- To touch the people of remote area to aware about banglalink
network.
Main message- Keep in touch by banglalink network.
Story- Remote area, This ad presented the original message of a fisherman
life. Before connect with banglalink network fisherman was deprived by
intermediaries .Now they are successfully sell their fish as a result life style
is changed.
Jingle- Very touchy
Location- Rural area
Model- Appropriate model as a client
Banglalink Network
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Costume- Very simple which is demonstrated the dress of fisherman and his child.
Posture- Posture is perfect according to story.
Facial expression- When fisherman was catching huge amount of fish than his son wanted to
go to village fair that time his father was worried because of uncertainty of price. When
fisherman son become a fisherman than he was communicated with buyer successfully by
the banglalink network.
Appeal- To stay close by banglalink network. This is bringing emotional appeal.
Color combination- Color combinations is matched as per situation.
Picture quality- picture quality is good.
Sound quality- Perfect sound quality
Text- Very short but in right position and provide appropriate message
Target audience- Only for remote area
Duration- 1.29 second, This is very long duration and cost consuming
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Duration1.29 second is very long and cost consuming Though the cost is high but target audience is small Some locations is not so relevant .
Criticism
Comments
Perfect TVC should be easy going, attractive, innovative, meaning full and economical. This TVC is so long and cost consuming, more over the target audience is small. So we may squeeze some less relevent location of the TVC
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Nolan’s Cheddar (Cheese)
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Theme- To promote Nolan’s Cheddar (seriously strong) as new Cheddar Brand
Objective- Cheese and dairy products helps our bones to stay healthy and that’s why
we Nolan’s Cheddar is different form the other existing cheese .
Main message- seriously strong .
Additional message- This commercial is very uncertain at first, because you don’t know
what the ending would be. But the point of view shows that since this type of cheese is
very healthy and should be eaten. The actions that the rat did, shows a typical way in
which men build their body muscles in working out, and the songs helps in
distinguishing the mood.
Story- the adventure of a mouse as he plays with fire by eating cheese off a trap, falls
victim to the spring arm, and then battles back mightily.
Nolan’s Cheddar (Cheese)
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Location- House.Model- The Real Mighty MouseCostume- Here is no Costume.Posture- Posture is perfect according to storyFacial expression- The Expression of that mouse is perfect as it had to be.Appeal- It ensures that the consumer will be strong after they consume it.Color combination- Color combinations is massed as per events.Picture quality- Regulation is good and DVD quality picture.Sound quality- Perfect sound quality.Text- Very short but in right position and provide appropriate message.Target audience- All level of people .Duration- 1.29min this duration is perfect for this ad
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• We believe that people who don’t like eating cheese won’t have to same reactions to cheese eaters or the fan of this certain cheese brand. For some, this type may seem sort of disgusting since they use a rat to eat it and not a human. This might not have a same effect as if a human would be in it. Neither less, this commercial has a good meaning to it and a happy ending
Criticism
Comments
Perfect TVC should be easy going, attractive, innovative, meaning full and economical. This TVC is so short duration so it may be less effective
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Thanks for your Patient
hearing…………