TIE YOUR ADVOCACY PROGRAM TO RETENTION RATESDanielle CamaraSr. Manager, Customer MarketingKatie PopeCustomer Marketing Specialist

Marketing First™

The Dream TeamAdvoc

ates250+

MembersAdvocate

Engagement @ Scale

1,000+ Members

Customer Community50,000+ Members

• Offline Experience• Online Experience• Internal Engagement• Showcasing Metrics

Agenda

Offline Experience

• 201 New Advocates, 3 days• 53 Online Reviews• 10 Referrals

• 97 New Advocates• 63 One-Click Review Ratings• 14 Reviews

Annual Customer Summit Global Roadshows

Online Experiences

• 64 Online Reviews • 38% Engagement - 369• 18 Referral Names

• 6 Online Reviews• 23% Engagement• 20 Referral Names

Experiences• Limited Time

Experience (5 Days)• Don’t Forget

Education, Ask, Fun• Daily Incentive

Personal Relationships

• Online Reviews• Referrals• Advocate

Engagement/Growth• Voice of our Customers

The Original Internal Sale

• Retention Rate• Customer Engagement

by Vertical/Segment• Referral Engine• Advocat-ING your

Advocates!• Venngage - Infographic

The Internal Sale- Today!

Metrics to track

RetentionAccounts Up for Renewal in 2015

Accounts Churned in 2015% Retention of 2015 Advocate Hub

Renewals

Penetration of Customer BaseAdvocates/All Customers

Advocates/Segmented CustomersEngagement by Persona i.e. Executive

Summarize summarize

QUESTIONS?

Danielle CamaraSr. Manager, Customer MarketingKatie PopeCustomer Marketing Specialist

Build Your Expertise Learn Marketo Expand Your Network

Leverage the Marketing Nation

Annual AwardsCMO Nation Purple SelectExecutive Engagement Revvies Advocate Engagement

Stand Out In The Marketing Nation

Marketo Company Overview

Marketing First• Helping marketers master the

art and science of digital marketing

• Unparalleled expertise

4,000+ customers across 20+ industries in 41 countries

The Dream Team

Community Engagement

Customer Engagement

Customer Advocacy