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80303_TS_MMAgencyTree_Banner 10/11/11 4:21 PM Page 1

Agency FAmily Tree 2011Most of the major marketing communications services firms are owned by one of the multinational holding companies that

dominate the industry. Marketing’s 14th annual guide to agency conglomerates in Canada helps you keep it all straight

December 2010: Judy John, chief creative officer of Leo Burnett, is promoted to CEO to replace the departing David Moore. Dom Caruso, formerly CEO at BBDO Toronto, joins Leo Burnett as president and COO.January 2011: Publicis closes its Vancouver office, with former VP and creative director Bill Downie opening indie shop Slingshot Communications to service remaining accounts.May 2011: Bruce Neve, formerly president of MEC Canada, takes over as CEO of Starcom MediaVest Group.July 2011: Publicis Groupe acquires Toronto-based Rosetta Interactive.

Aegis Group – LondonGlobal employees: 11,600 Revenue by region (%): The Americas (20); Europe, the Middle East, Africa (59); Asia-Pacific (21)

Carat Isobar iProspect

Aegis Media Canada

Vizeum Posterscope

March 2011: Aegis Media Canada finalizes its executive restructuring, with several senior-level appointments announced. Annette Warring, formerly COO of Vizeum Canada, is now COO of Aegis Media Canada, a new position overseeing both the Carat and Vizeum brands. Caroline Gianias is named EVP, trading and communication activation, and Jennifer Clark is now VP, consumer insight. Alastair Taylor is promoted to VP, managing director of Carat Toronto. He was previously with Carat U.K. Micheal Bispo is appointed VP, managing director at Vizeum Toronto. Sasha Grujicic was appointed SVP, group strategy at Aegis Media Canada earlier in the year. July 2011: Aegis Group announces the sale of its market research unit, Synovate, to Paris-based Ipsos. The deal is finalized in October. Omnicom Group – New York

Global employees: 65,500 Revenue by region (%): U.S. (53); U.K. (9); Rest of Europe (20); Rest of World (18)

OMG WORLDWIDE

RED URBAN WORLDWIDE

DDB WORLDWIDE

tBWA WORLDWIDE

tBWA\CANADA

tBWA\toronto

Integer Canada

the Disruption Consultancy

the Daggerwing

Group

DDB Canada

Vancouver

Pierce Canada

high Road Communications

DDB Canada

Edmonton

DDB Canada toronto

ZIP DDB Montreal

tam tam\tBWA Critical

MassPorter Novelli Canada

Ketchum Public

Relations Canada

GMR Canada

IMS Canada

Marketstar Canada

CDM Montreal

Fleishman-hillard Canada

DAS(DIVERSIFIED AGENCY SERVICES)

OMDCanada

NovusCanada StAR MARKEtING

SERVICES GROUP

Interbrand Canada

DDB Group Canada

DDB Canada

Kidthink Shopper DDB

tribal DDB

DDB Public

Relations

Karacters Design Group

Anderson DDB health & Lifestyle

RadarDDB

Rapp Canada

DDB Echology

highwayEntertainment

PhD Canada

touché!PhD

BBDOWORLDWIDE

BBDO Canada

BBDO toronto

BBDO Montreal

Nolin Branding & Design

ProximityCanada

BBDOWindsor

Juniper Park

Red Urban toronto

PORtER NOVELLI INtERNAtIONAL

KEtChUM PUBLIC

RELAtIONS WORLDWIDE

thE RADIAtE

GROUP

MARKEtStAR GROUP

INtEGRAtED MERChANDISING

SYStEMS

CDM GROUP

FLEIShMANhILLARD

DDB hodesRecruitment

Communications

March 2011: Mia Pearson, president of Fleishman-Hillard Canada and Justin Creally, president of High Road, leave their posts to start their own PR agency, North Strategic. They are replaced by John Blyth and Annalise Coady, respectively.May 2011: Andrew Bailey, president of Proximity Canada, is promoted to chairman of Proximity North America. He is replaced by Dave Lafond, former VP and managing partner at Publicis Modem.Aug. 2011: DDB launches Shopper DDB, the DDB network’s first shopper marketing-dedicated operation.Oct. 2011: Freelance strategist Neale Halliday is hired as TBWA\Toronto’s new chief strategy officer, after his work on the agency’s successful WestJet pitch.

Publicis Groupe S.A. – ParisGlobal employees: 49,000 Revenue by region (%): North America (48); Europe (33); Asia-Pacific (11); Latin America (5); Africa & Middle East (3)

Publicis Modem

PUBLICIS hEALthCARE COMMUNICAtIONS

GROUP

StARCOM MEDIAVESt

GROUP

Publicis Intersect

Publicistoronto

Starcom

ROSEttA MARKEtING

GROUP

Martel et Compagnie

SAAtChI & SAAtChIWORLDWIDE

Saatchi & SaatchiCanada

Umbrella Graphics

SMG PM

Medicus Life Brands

Canada

In-Sync Customer

Insights

ZENIth OPtIMEDIA

GROUP

Zenith Optimedia

Canada

Rosetta

PublicisMontreal

PublicisCalgary

PublicisWindsor

MediaVest

MSL GROUP

MSL CANADA

Publicis Canada

Publicis Diversite

LEO BURNEtt WORLDWIDE

Leo BurnettCanada

Arc Worldwide

OpticNerve REAOpticNerve OpticNerve

Publicis tandem

OveDesign

Publicis Brand/Design

PUBLICIS WORLDWIDE

Interpublic Group of Companies – New YorkGlobal employees: 41,800 Revenue by region (%): U.S. (56.8); U.K. (7.2); Continental Europe (13.2); Asia-Pacific (9.8); Latin America (5.9); Other (7.1)

Orion tradingtoronto

Lowe Roche

Atlelier Amuse

LOWE AND PARtNERS WORLDWIDE

DRAFtFCB CMG

UM

MEDIABRANDS

Initiativetoronto

M2Universal

Marketel

WeberShandwick

Fuel Advertising

Octagon

Segal Licensing

GolinharrisFutureBrand toronto

DraftfcbMontreal

Rivet toronto

Draftfcbhealthcare

toronto

Draftfcbtoronto

McCANN WORLDWIDE

MACLAREN McCANNhEALthCARE WORLDWIDE

MacLarenMcCann

NASRecruitment

MacLarenMcCannCalgary

Marketel healthcare

MacLarenMRM

Complete Medical

Communications

MacLarenMomentum

torre Lazur McCann

the health Initiative

MacLarenMcCann

Vancouver

MacLarenMcCanntoronto

MacLarenMcCann

healthcare

McGill Design Studio

EdgeProductions

Brandid

Havas – Suresnes, FranceGlobal employees: 14,400 Revenue by region (%): Europe (53); North America (33); Rest of World (14)

EURO RSCG WORLDWIDE

ARNOLD WORLDWIDE PARtNERS

hAVAS MEDIA

Euro RSCG 4D

MPG Canada

Arnold Worldwide

Canada

Euro RSCG Life

Interaction

Euro RSCG Life

Sharpe Blackmore Euro RSCG

Palm + havas

Euro RSCGDiscovery

Media Contacts

Canada

Euro RSCG Life Medical

Education

Sept. 2010: After a five-decade career, Hugh Dow announces his retirement. Dow spent the past three years as chairman of Mediabrands Canada. Prior to that, he served as president of M2 Universal for 20 years. July 2011: Geoffrey Roche leaves Lowe Roche, the agency he started more than 20 years ago, to work full-time on a website company he launched with his son. Replacing Roche is Monica Ruffo, founder of Montreal boutique agency Amuse, which was acquired by Lowe and Partners. Her new role is CEO of both Amuse and Lowe Roche.

May 2011: Havas Worldwide opens a Euro RSCG Discovery office in Toronto, joining existing offices in Baltimore, Chicago, Richmond, Va., and Mineola, N.Y. Euro RSCG Discovery is the CRM and loyalty marketing arm of Euro RSCG Worldwide. The four-person Toronto office is established to service the Canadian Tire loyalty account that Euro won last year.

MDC Partners – TorontoGlobal employees: 6,558 Revenue by region (%): U.S. (80); Canada (16); Rest of World (4)

Bryan Mills Iradesso

Northstar Research Partners

henderson Bas

Kohn

KennaCrispin Porter + Bogusky Canada

KBS+P Canada

KBS+P toronto

KBS+P Montreal

Capital C

Baby Robot

Accumark Boom Real

6 Degrees Integrated

Communications

Veritas Communications

Bruce Mau Design

Onbrand

Dec. 2010: MDC buys Toronto agency Capital C which enjoyed revenues of about $20 million working for clients like PepsiCo, Scotiabank and Sun Life. MDC also buys Kenna, a customer relationship and marketing communications company.Feb. 2011: MDC keeps on shopping, acquiring a 60% stake in Anomaly, a multi-discipline agency with offices in New York and London.June 2011: Target, which plans to open its first Canadian stores next year, hires MDC Partners to develop its overall marketing efforts in Canada. A team of MDC agencies will handle the account including KBS+P Canada and Veritas Communications, with support from Northstar Research Partners and Boom Marketing. Nov. 2011: Subtej Nijjar is named president of Crispin Porter + Bogusky’s Toronto office, taking over for the departing Shelley Brown. Michael Murray is promoted to VP and executive creative director, replacing Aaron Starkman who left the agency after nine years.

Vision 7 InternationalGlobal employees: 1,275 Revenue by region (%): Canada (59); Europe (30); U.S. (11)

CossetteMedia

JungleMedia

COSSEttECOMMUNICAtIONS

EDCCOMMUNICAtIONS

V7 MEDIA

CossetteVancouver

CossetteWinnipeg

CossetteMontreal

CossetteEdmonton

Cossettetoronto

CossetteQuebec

Cossettehalifax

Impact Research

ElvisCossette DareIdentica RocketXLKoo Creative Citizen Optimum/Citoyen Optimum

Nov. 2010: Cossette Inc. restructures under a new umbrella company called Vision7 International. As an agency, Cossette retains its name as well as president and CEO Brett Marchand to form one of three divisions within Vision7. The agency will offer integrated marketing services across Canada, uniting the agency’s many offshoot brands into the Cossette structure. The second Vision7 division is called EDC Communications, and represents the international arm of the new holding company. Led by former EVP of Cossette West Colin Schleining in North America and former EVP of Cossette UK Gregor Angus in the U.K., EDC is a collection of individual agencies in the U.S., Canada and the U.K. The third division, V7 Media, includes Cossette Media, Jungle Media and Impact Research.

WPP – DublinGlobal employees: 153,000 including associates Revenue by region (%): North America (35); U.K. (12); Western Continental Europe (26);

Asia Pacific; Latin America, Africa & Middle East and Central & Eastern Europe (27)

JWt

JWtCanada

OGILVY & MAthEROGILVY healthworld

Ogilvy healthworld

toronto

Ogilvy healthworld

Montreal

Ogilvy & Mather Canada

hILL & KNOWLtON

hill & Knowlton

Canada

KANtAR GROUP

YOUNG & RUBICAM BRANDS

Global Public Affairs

Mt&LNational

Cohn & Wolfe Canada

WUNDERMAN

National Public

Relations

RES PUBLICA CONSULtING

GROUP

GREY GROUP

GROUPM

Redworks

MINDShARE

AVhLive Communication

GROUPM SEARCh

OgilvyOneCanada

OgilvyAction

MEDIACOM

Ogilvy Montreal

MAXUS

Kinetic

tENthAVENUE

Spafax

OgilvyAdvertising

Maxus Canada

Spafax Canada

Mediacom Canada

MBS/the Media

Company

MindshareCanada

Outrider Catalyst Xaxis M80 Group M Esp

IEG

Excelerator Media

MEC

MECCanada

MEC Access

GREYCanada

GREYtoronto

hKDP

Blast Radius

Millward Brown

Canada

Sudler & hennessey Intramed

MILLWARD BROWN

tNS CANADIAN

FACtS

Y & RAtlantic

GREYVancouver Neo @

Ogilvy

Wunderman Canada

GCI Canada

KnowledgeBase Marketing

Sudler & hennessey

Marketforce

Y & R

SUDLER & hENNESSEY

Saint-Jacques Vallée Young &

Rubicam

Y & RCanada

Kantar Operations

Canada

Y & Rtoronto

Ethos JWt

Lunchbox JWtMontreal

taxiVancouver

JWttoronto

taxiCalgary

taxitoronto

taxi Montreal

taxi 2

Y & RWest

JWt Sauce

Y & RVancouver

Direct Impact Canada

Ray

GREY

Spafax Interactive

Joule

Nov. 2010: WPP buys Taxi. Long one of Canada’s most successful—and independent—agencies, Taxi reports into Y&R Brands CEO Peter Stringham.July 15: Michele Pauchuk is appointed president of MEC Canada, replacing Bruce Neve who was hired as CEO of Starcom MediaVest Group Canada. Pauchuk was formerly executive VP and managing director at Initiative.Sept. 2011: Ian MacKellar is named chief creative officer at Ogilvy & Mather Toronto. He succeeds longtime creative partners Janet Kestin and Nancy Vonk, who left the agency to start a new leadership training initiative called Swim. MacKellar was most recently senior VP, creative director at Bensimon Byrne.Sept. 2011: GroupM opens a new 35-person office for its network Maxus, in Toronto. It’s one of three new offices for Maxus, along with L.A. and Mexico City. The Maxus Toronto office is led by president Ann Stewart, who joins from sister GroupM agency Excelerator Media.

tAXI

legend100% ownershipPartial ownership

INtERNAtIONAL AGENCYCanadian agency AGENCY tYPE*

Advertising or full-service agency**

Public RelationsInteractive, Direct and/or DigitalPromoMedia Buying and PlanningBranding and Designhealth care and MedicalOther (includes agencies that specialize in areas such as ethnic marketing, sports, experiential, B2B, search, measurement, CRM, strategic consulting, research, event marketing as well as production shops)

* Marketing communications agencies often handle more than one type of advertising discipline. Agency types were determined based on the work each company primarily handles or is known for doing

** Branch offices by city are listed only for full-service agencies

Holding Company

Compiled by Rebecca Harris

18. Agency Tree Poster.indd 1 11/18/11 5:00:18 PM