afe our family program overview 2012 english chinese edit
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AFE overview in English and ChineseTRANSCRIPT
Our Family ® 品牌 食品出口计划综述
2012
Our Family ®Food Export Program Overview
2012
American Food Exporters
• American Food Exporters LLC ( 美国食品出口商有限责任公司，简称AFE) 创办于 2011 年，是作为两个具有悠久成功历史的美国企业的合作商而成立的。• International Sourcing Group, LTD ( 国际采购有限责任集团 ) – 总部
设于俄亥俄州的克利夫兰市。 Tim Morgan ( 提姆 摩根∙ ) 在亚洲地区经商的经验长达 20 年， 并已开发出了一套在香港和中国大陆地区的战略资源和人际通讯网络。
• Resource One ( 简称 R1) – 总部设于圣路易斯地区，在美国市场上的食品代理经纪事务中已有 20 年的行业经验。 R1 专长于采购，市场策划和推销各种食品杂货。
• 美国食品出口商有限责任公司致力于整合这两个成功企业的资源，用来将美国本土生产的商品出口到中国和其他国际市场。
American Food Exporters
• American Food Exporters LLC was formed in 2011 as a partnership of two US companies with a long history of success• International Sourcing Group, LTD – based in Cleveland, Ohio. Tim
Morgan has 20 years experience doing business in Asia and has developed a network of strategic resources and contacts in both Hong Kong and mainland China
• Resource One – based in St. Louis MO, has been in the food brokerage business for over 20 years in the US market. R1 has expertise in sourcing, marketing and merchandising a wide variety of grocery products.
• American Food Exporters brings together these two successful companies to export high quality products made in the USA to China and other global markets
计划综述
• 作为已经获得官方授权的公司， American Food Exporters LLC ( 美国食品出口商有限责任公司，简称 AFE) 获准经营 Our Family 品牌的高品质美国食品的出口业务。
• 我们的计划可为分销商和零售商提供逾 2100 种高端品牌的完整的产品线。
• 在全球范围内对食品安全的不断关注增加了对美国食品的需求。
• 面对所出现的机遇， AFE 能够为您提供高品质的产品和完整的计划，使您不会错失良机。
质量
安全
精选
Program Overview
• American Food Exporters LLC is an official licensee of the Our Family Brand of high quality U.S. produced food products for export
• Our program offers distributors and retailers with a complete line of over 2,100 exclusive brand items
• Growing global concern about food safety has increased demand for U.S. produced food products.
• Let AFE provide you with the high quality products and a complete program to capitalize on this emerging opportunity.
Quality
Safety
Selection
自有品牌的增长• 自有品牌食品具有全球化的趋势。• 根据 Mintel 市场调查公司的研究结果，自有品牌
食品的引入在 2009 年已经占到全部食品市场份额的 25%(2005 年为 13%) 。
• 自有品牌食品将会继续发展并将会为品牌包装产品增添强大的竞争力。
• 这种增长的态势会促使消费者开始权衡产品价值，选择具有更高品质水平的自有品牌食品，相比全国性驰名品牌产品在费用上更为省钱。
Private Label Growth
• There is a global trend towards private label foods.• According to a U.S. study by Mintel, private label
food product introductions in 2009 made up 25% of all food product launches (up from 13% in 2005).
• Private-label food products will continue to grow and will provide formidable competition for branded packaged foods.
• This growth is driven by consumers’ desire for value, the availability of higher quality private-label food choices, and savings compared to national brand products
把食品安全放在第一位• 美国和世界上的消费者对食品质量标
准和食品安全的要求不断提高。• 美国在重视食品安全方面拥有令世人
为之瞩目的历史并且已经建立起严格的检查和审批规程。
• 所有通过 AFE 公司售出的产品均符合或优于美国食品及药物管理局 (FDA)和美国农业部 (USDA) 所制订的要求很高的标准。
• 按照相关要求能够提供工厂检验证书。
所有由 AFE 销售的产品均经过严格的检验和认证
Food Safety Priorities
• US and international consumers are demanding higher standards of food quality and food safety
• The US has an impressive history of taking food safety seriously and has set stringent testing and approval protocols
• All products sold through AFE meet or exceed all high standards set by the FDA and USDA
• Plant inspection certificates are available upon request All products sold by AFE go through rigorous testing and evaluation
物流和条件• 采用集装箱运输的方式从我公司
的配销中心将货物直接运至客户目的地。
• 所订购的不同类型的货物可放入同一个集装箱。
• 所订购的个别品种的货物可采用托盘储运并保证不会短缺数量。
• 可采用美国 FOB或所在地港口的CIF报价方式。
• 付款方式为不可撤销信用证或发货前电汇。 图片提供： Ambro
Logistics & Terms
• We arrange containerized shipment from our distribution center direct to your destination
• Order multiple items combined on the same shipping container
• Order individual items in full pallet quantities
• Quotes available FOB USA or CIF local port.
• Payment by Irrevocable Letter of Credit or wire transfer prior to shipment.
Photo by Ambro
Our Family ® 品牌简介• Our Family® 拥有广泛的高品质的产品线，
其品牌等同或高于全国性驰名品牌。• 凭借其逾一百年的发展历史， Our Family
成为了食品行业内历史最为悠久，最受业内认可的品牌之一。
• 其取得成功和能够成为百年老店的首要原因是“始终以质量为先”。 Our Family 不仅为消费者提供质量等同于或高于全国性驰名品牌的产品，还能够令他们节省日常的支出。
• 新的产品始终能够不断地充实现有的产品线，所制订的计划能够紧跟当前的发展。
对 Our Family 产品不断地进行检验以保证其始终能够符合质量要求
Our Family ® Brand Overview
• Our Family® is an extensive line of high quality products that are equal to or better than the national brands.
• Developed more than 100 years ago, the Our Family label is one of the oldest and most well-established in the industry.
• The number one reason for the success and longevity is "QUALITY". The Our Family label gives the consumer quality equal to or better than national brand products, yet provides an everyday savings.
• New items are continually being introduced to complement the existing items and keep the program current Our Family products are constantly tested to
ensure consistent quality
Our Family ® 产品种类Our Family ® 干货产品目录：
• 罐装蔬菜• 罐装水果• 灌装汤品• 灌装豆类• 即时早餐谷类食品• 意大利面食及意大利面酱• 瓶装果汁• 格兰诺拉麦片棒及早餐棒• 果酱、果胶和蜜饯• 花生酱• 蛋糕粉、巧克力蛋糕粉• 以及其它烘焙混合料• 薄烤饼及华夫饼干粉• 饼干及咸饼干
• 燕麦片和热麦片• 腌菜及橄榄• 咸点心• 坚果小吃• 咖啡和茶• 热可可粉• 玉米油、植物油、菜籽油• 灌装乳品• 调味品和调味酱• 肉制品罐头及炖汤• 饮料粉• 肉汁和调味粉• 胶制品及布丁调拌料• 以及许多其它产品
Our Family ® Grocery Items
Our Family ® dry grocery product categories include the following:
• Canned Vegetables• Canned Fruits• Canned Soups• Canned Beans• Ready to Eat Breakfast Cereals• Pasta & Pasta Sauce• Bottled Juices• Granola Bars & Breakfast Bars• Jams, Jellies and Preserves• Peanut Butter• Cake mixes, brownie mix • and other baking mixes• Pancake & waffle mix• Cookies & Crackers
• Oatmeal & Hot Cereals• Pickles & Olives• Salty Snacks• Snack Nuts• Coffee & Tea• Hot Cocoa Mix• Corn Oil, Vegetable Oil, Canola Oil• Canned milk• Condiments & Sauces• Canned meats & stews• Drink mixes• Gravy & sauce mixes• Gelatin & pudding mixes• And many other products
三个层次的品牌计划在三个层次的自有品牌家族中，“ Our Family” 处于居中位置
Nash Brothers Trading Co. ™
围绕食品的有机成分塑造品牌，所有产品均为纯天然配方产品和特色美食类产品。有助于营造营养均衡的生活方式。拥有 250 个库存单位。Our Family ® 产品质量达到或高于全国驰名品牌产品的水准。质量保证体系覆盖各个层面。采用紧缩包装。拥有超过 2100库存单位。Value Choice ™ 相对于其它品牌而言是一种较为经济的替代方案。产品质量达到地区性产品品牌的水准并符合产品标签的要求。表里如一，物有所值。拥有 150 个库存单位。
3 Tier Program Assortment
“Our Family” is central part of a 3-tier family of private brands
Nash Brothers Trading Co. ™
Brand built around organic ingredients, All Natural formulations, Specialty & Gourmet ItemsProducts support a well balanced lifestyle250 skus available
Our Family ® Quality equal or better than national name brandsQuality Assurance at all stepsPackaging with impactOver 2,100 skus available
Value Choice ™ Economical alternatives to other brandsQuality comparable to regional brands and packer labelsStrong value message150 skus available
Our Family® 美国市场的配销The Our Family® 产品目前给美国 24 个州的独立零售商配送货
物
Our Family® U.S. Distribution
The Our Family® brand is distributed to independent retailers in 24 states in the USA
Our Family® 客户已获得 Our Family ® 食品授权的部分零售商名单
Our Family® CustomersPartial list of retailers that carry the Our Family ® brand of products
可获得的支持
• 完整的产品清单• 产品图片• 成分说明• 产品的技术性参数• 产品的样品• 营销物料• 自由销售证书• 货架陈列图
Support Available
• Complete Product List• Product Photographs• Ingredient Statements• Technical Product
Specifications• Product Samples• Merchandising Materials• Certificate of Free Sale• Plan-o-grams
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产品整合
• 销售计划中的产品均来自全美最佳的自有品牌食品生产商。• 不同种类的产品在位于明尼苏达州圣克芬德市 (St. Cloud) 的配销中心进行统一处
理并装入集装箱。• 集装箱通过铁路被送至西雅图港并在此装船发往亚洲。
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Product Consolidation
• Products in the program are sourced from the best private label manufacturers located throughout the USA
• The items are consolidated at the DC in St. Cloud Minnesota and loaded into containers
• The containers are shipped by rail to the port of Seattle where they are loaded on ships bound for Asia
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圣克芬德 (St. Cloud)配销中心
• 圣克芬德 (St. Cloud)配销中心占地约 300000 平方英尺 ( 合 28000 平方米 ) ，地理位置安排合理，周围分布着许多美国中西部的供货商。
• 该配销中心干货、易腐食品和冷冻食品的存货量超过 12000库存单位。另外每天还有来自位于南达科他州苏福尔斯市 (Sioux Falls) 上游单位的 8000库存单位销售期较长的商品在此中转。
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St. Cloud Distribution Center
• The St. Cloud distribution center is approximately 300,000 square feet (28,000 square meters) and is strategically located near many Midwestern suppliers
• St. Cloud stocks over 12,000 skus in dry grocery, perishable and frozen foods. An additional 8,000 slower moving skus are cross docked every day from an upstream facility in Sioux Falls, South Dakota
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圣克芬德 (St. Cloud)配销中心
• Our Family 品牌的产品全部采用货架存储方式。
• 便于根据订单取货，由于产品均被放置在托盘上，将其装入集装箱时也能够做到方便快捷。
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St. Cloud Distribution Center
• Our Family products are stored in the fully racked facility
• Orders are then picked and palletized for efficient loading onto shipping containers
联系我们American Food Exporters LLC( 美国食品出口商有限责任公司 )
Tim Morgan – 销售代表地址： 26210 Emery Road #101
Cleveland, Ohio 44128
电话： (216)292-8772 传真： (216) 292-8773
电子信箱： [email protected]
或Dave Shogren – 运营经理
地址： 1024 Executive ParkwaySt. Louis, MO 63141 USA
电话： (314) 628-0880传真： (314) 628-0990电子信箱： [email protected]
网址： www.americanfoodexporters.com
Contact Us
American Food Exporters LLC
Tim Morgan - Sales26210 Emery Road #101Cleveland, Ohio 44128
(216)292-8772 phone(216) 292-8773 [email protected]
Or
Dave Shogren – Marketing & Operations1024 Executive Parkway
St. Louis, MO 63141 USA
(314) 628-0880 phone(314) 628-0990 fax
www.americanfoodexporters.com