affiliate marketing 18/4/2010 talk

Affiliate Marketing 如何使用網上廣告聯盟宣傳你的生意及盈利

Clients

E-marketing Industry

Address :5th Floor, Parklane Building, 233 Queen's Road Central, Hong KongEmail: [email protected] T:(852) 2851-3710 F: (852) 2851-3777

Channels Consumers

mailto:[email protected]

E-marketing Industry


EDM


E-Marketing – The New Trend


Result Oriented Online Marketing

is a new form of online marketing solution which can help you to:

• Recognize the exact marketing results

• Reduce wastage on inappropriate coverage

• Pay for each valuable result

• Fulfill specific tactical-level marketing objectives through online means



What is Affiliate Marketing ?

Affiliate Marketing


Affiliate Marketing - Affiliate Network

Online advertising channel in which advertisers pay publishers only for results, such as a visitor making a purchase, rather than paying simply to reach a particular audience

Advertisers Affiliate Network Publishers

Affiliate Network

FacilitatorMerchants Websites/Individuals




Affiliate Marketing supports all the performance-based advertising models which tie commissions to actual results:

CPS CPL CPA CPC

Percentage of sale

Fixed amount per order or lead

Fixed amount per each desired action

pay-per-click

Some Network support a combination of two or more of the above models.

Affiliate Marketing -Advertising Models


Citibank acquire credit card applicants by Affiliate Marketing through various means of promotion


Affiliate Marketing -citibank Case Study


Your Concept

Create a fans group on Facebook

Create a simple website/ blog

Share to friends by Email, Social Media, …etc

Buy PPC from Search Engine

PROGRAM

How will individual Publisher promote your business? Some ideas…


Affiliate Marketing -Publisher types

Forum Seeding


Affiliate Network distributes some of the commission to the publisher

Publishers

Promotion Facilitating

Publisher refers applicants using Affiliate Network tracking link

Citibank pays Affiliate Network a commission per each application

Citibank landing page


Affiliate Marketing -citibank Case Study

Affiliate Network



Affiliate Marketing -Advantages

Multiple Execution Methods

No Wastage (Cost Effective)

High Quality and Quantity of Publishers

No Budget Constraint

Continuous impact

Why Affiliate Marketing?



What will you do in order to promote this program?

CPA: 1USD Per download

Affiliate Marketing - Funny Example



Thank You


affiliate marketing 18/4/2010 talk

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