affiliate marketing mlm convergence how to profit kevin grimes
DESCRIPTION
This session will define MLM, outline the opportunities and challenges, industry evolution, stats, and trends, as well as the comparison to affiliate marketing. Debbi Ballard, CEO, International Network Liaison Corporation (Twitter @DebbiABallard) Kevin Grimes, Member, Grimes & Reese, P.L.L.C.TRANSCRIPT
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Affiliate Marketingand Network Marketing
. . . When Two Worlds Collide
Kevin GrimesPartner
Grimes & Reese, PLLC
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How could this happen to me?
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How could this happen to me?
I’m a good person. I couldn’t possibly be an MLM
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How could this happen to me?
I’m a good person. I couldn’t possibly be an MLM.
Denial.
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How could this happen to me?
I’m a good person. I couldn’t possibly be an MLM.
DenialIt’s not my fault.
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How could this happen to me?
I’m a good person. I couldn’t possibly be an MLM.
Denial.It’s not my fault.Resignation
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How could this happen to me?
I’m a good person. I couldn’t possibly be an MLM.
Denial.It’s not my fault.ResignationHow many of you have seen an affiliate
program that pays affiliates on more than their own personal sales efforts?
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This is a cat
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This is a dog.
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How could this happen to me?
You can avoid or deny the fact that you have a dog . . . But that does not change your reality
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How could this happen to me?
You can avoid or deny the fact that you have a dog . . . But that does not change your reality
If you have one, there are certain things you need to do.
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How could this happen to me?
You can avoid or deny the fact that you have a dog . . . But that does not change your reality
If you have one, there are certain things you need to do.Get shots
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How could this happen to me?
You can avoid or deny the fact that you have a dog . . . But that does not change your reality
If you have one, there are certain things you need to do.Get shotsGet a license
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How could this happen to me?
You can avoid or deny the fact that you have a dog . . . But that does not change your reality
If you have one, there are certain things you need to do.Get shotsGet a licenseGet some obedience training
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How could this happen to me?
You can avoid or deny the fact that you have a dog . . . But that does not change your reality
If you have one, there are certain things you need to do.Get shotsGet a licenseGet some obedience training (for yourself)
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Introduction
Definition of Multilevel Marketing
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Introduction
Definition of Multilevel MarketingThe legal essentials
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Introduction
Definition of Multilevel MarketingThe legal essentials
Compensation planAffiliate/Associate/Distributor AgreementPolicies and ProceduresState registration
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Introduction
Definition of Multilevel MarketingThe legal essentials
Compensation planAffiliate/Associate/Distributor AgreementPolicies and ProceduresState registration
Hot spots
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Definition of Multilevel Marketing
A person or business entity
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Definition of Multilevel Marketing
A person or business entityWhich distributes goods or services
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Definition of Multilevel Marketing
A person or business entityWhich distributes goods or servicesThrough independent agents, distributors,
or contractors
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Definition of Multilevel Marketing
A person or business entityWhich distributes goods or servicesThrough independent agents, distributors,
or contractorsAt different levels
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Definition of Multilevel Marketing
A person or business entityWhich distributes goods or servicesThrough independent agents, distributors,
or contractorsAt different levelsIn which participants may recruit other
participants
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Definition of Multilevel Marketing
Through independent agents, distributors, or contractors
At different levelsIn which participants may recruit other
participantsCommissions, bonuses, and other
compensation is paid on the sale of such good or services
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Definition of Multilevel Marketing
At different levelsIn which participants may recruit other
participantsCommissions, bonuses, and other
compensation is paid on the sale of such good or services
Or the actions or performance of the additional participants
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The Bottom Line
If you pay an Affiliate on the sales of someone he or she brings in – you ARE a multilevel company
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What is the significance of being an MLM?Multilevel marketing is a regulated
industry
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What is the significance of being an MLM?Multilevel marketing is a regulated
industryThe good news
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What is the significance of being an MLM?Multilevel marketing is a regulated
industryThe good news
It does not require foreign corporation registration in all 50 states
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What is the significance of being an MLM?Multilevel marketing is a regulated
industryThe good news
It does not require foreign corporation registration in all 50 states
It does not require massive disclosure documents like franchises and business opportunities.
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What is the significance of being an MLM?Multilevel marketing is a regulated industryThe good news
It does not require foreign corporation registration in all 50 states
It does not require massive disclosure documents like franchises and business opportunities.
It does not require that you post bonds or set up trust accounts (at least in the U.S.)
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What is the significance of being an MLM?Multilevel marketing is a regulated
industryThe bad news
It does require state registration in a few states
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What is the significance of being an MLM?Multilevel marketing is a regulated
industryThe bad news
It does require state registration in a few statesIt does have some statutory limitations or
requirements
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What is the significance of being an MLM?Multilevel marketing is a regulated
industryThe bad news
It does require state registration in a few statesIt does have some statutory limitations or
requirementsAt Cost requirement
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What is the significance of being an MLM?Multilevel marketing is a regulated
industryThe bad news
It does require state registration in a few statesIt does have some statutory limitations or
requirementsAt Cost requirementSpecific contractual pieces (Georgia and Louisiana)
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Anti-Pyramid StatutesEverything you wanted to know, but were afraid to askDefinition
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Anti-Pyramid StatutesEverything you wanted to know, but were afraid to askDefinitionYou cannot pay affiliates merely for
bringing in or signing up another affiliate
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Anti-Pyramid StatutesEverything you wanted to know, but were afraid to askDefinitionYou cannot pay affiliates merely for
bringing in or signing up another affiliateCompensation must be paid on the sale of
goods or services to end consumers
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The Legal Essentials
Review of the compensation plan
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The Legal Essentials
Review of the compensation planAffiliate/Associate/Distributor Agreement
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The Legal Essentials
Review of the compensation planAffiliate/Associate/Distributor Agreement
IRS Section 3508Georgia clausesAt cost requirementRescission rights if cost exceeds $25
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The Legal Essentials
Review of the compensation planAffiliate/Associate/Distributor AgreementPolicies and Procedures
You need Policies and Procedures that articulate appropriate and inappropriate affiliate behaviors.
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The Legal Essentials
Review of the compensation planAffiliate/Associate/Distributor AgreementPolicies and ProceduresState registration as an MLM
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Hot Topics -- Affiliates . . . Are TheyIndependent Contractors or Liability Timebombs?
Audience participation time
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Hot Topics -- Affiliates . . . Are TheyIndependent Contractors or Liability Timebombs?
Are affiliates independent contractors or are they agents of the company for which they are selling?
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Hot Topics -- Affiliates . . . Are TheyIndependent Contractors or Liability Timebombs?
Are affiliates independent contractors or are they agents of the company for which they are selling?
They are both
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Hot Topics -- Affiliates . . . Are TheyIndependent Contractors or Liability Timebombs?
Are affiliates independent contractors or are they agents of the company for which they are selling?
They are bothIn the contract and tort law areas, they are
independent contractors
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Hot Topics -- Affiliates . . . Are TheyIndependent Contractors or Liability Timebombs?
In the regulatory and tax areas . . . They are agents!
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Hot Topics -- Affiliates . . . Are TheyIndependent Contractors or Liability Timebombs?
In the regulatory and tax areas . . . They are agents!
So what?
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Hot Topics -- Affiliates . . . Are TheyIndependent Contractors or Liability Timebombs?
In the regulatory and tax areas . . . They are agents!
So what?If they are your agents, YOU are
responsible for what they say and do relative to the marketing of your products.
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Hot Topics -- Affiliates . . . Are TheyIndependent Contractors or Liability Timebombs?
So what?If they are your agents, YOU are
responsible for what they say and do relative to the marketing of your products.
Do you ever wonder why MLMs are so restrictive regarding Internet marketing?
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Hot Topic -- Compliance
The regulators’ expectations
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Hot Topic -- Compliance
The regulators’ expectationsIf we can find out about them, YOU can find out
about them.
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Hot Topic -- Compliance
The regulators’ expectationsIf we can find out about them, YOU can find out
about them.You do something about them, or we will do
something about you.
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Hot Topic -- Compliance
The days of the Wild Wild West are gone.
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Hot Topic -- Compliance
The days of the Wild Wild West are gone.The primary function of compliance is
education.
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Hot Topic -- Compliance
The days of the Wild Wild West are gone.The primary function of compliance is
education.A lot of the law surrounding sales and
marketing is counter-intuitive.
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Hot Topic -- Compliance
The days of the Wild Wild West are gone.The primary function of compliance is
education.A lot of the law surrounding sales and
marketing is counter-intuitive.Just because it is true, doesn’t mean you can
say it.
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Hot Topic -- Compliance
To know what your affiliates are doing, you need to monitor them
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Hot Topic -- Compliance
To know what your affiliates are doing, you need to monitor themBeing passive isn’t enough
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Hot Topic -- Compliance
To know what your affiliates are doing, you need to monitor themBeing passive isn’t enoughBeing reactive isn’t enough
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Hot Topic -- Compliance
To know what your affiliates are doing, you need to monitor themBeing passive isn’t enoughBeing reactive isn’t enough
It is essential that you are pro-active.
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Hot Topic -- Compliance
To know what your affiliates are doing, you need to monitor themBeing passive isn’t enoughBeing reactive isn’t enough
It is essential that you are pro-active.You need to regularly monitor what your
affiliates are saying and doing.
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Hot Topic -- Compliance
To know what your affiliates are doing, you need to monitor themBeing passive isn’t enoughBeing reactive isn’t enough
It is essential that you are pro-active.You need to regularly monitor what your
affiliates are saying and doing.
If an affiliate won’t repent . . .
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Is there more?
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Is there more?
Like Ginsu knives, there is A LOT more!
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Is there more?
Like Ginsu knives, there is A LOT more!The FTC’s three advertising requirements
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Is there more?
Like Ginsu knives, there is A LOT more!The FTC’s three advertising requirements
Fairness
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Is there more?
Like Ginsu knives, there is A LOT more!The FTC’s three advertising requirements
FairnessNon-Deception
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Is there more?
Like Ginsu knives, there is A LOT more!The FTC’s three advertising requirements
FairnessNon-DeceptionSubstantiation
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Is there more?
Like Ginsu knives, there is A LOT more!The FTC’s three advertising requirements
FairnessNon-DeceptionSubstantiation
Income claims
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Is there more?
Like Ginsu knives, there is A LOT more!The FTC’s three advertising requirements
FairnessNon-DeceptionSubstantiation
Income claimsGoing international
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Is there more?
Like Ginsu knives, there is A LOT more!The FTC’s three advertising requirements
FairnessNon-DeceptionSubstantiation
Income claimsGoing international
The Internet has effectively erased certain borders
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Is there more?
The FTC’s three advertising requirementsFairnessNon-DeceptionSubstantiation
Income claimsGoing international
The Internet has effectively erased certain borders
It has not erased legal borders
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What happens if you mess up as an MLM?
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What happens if you mess up as an MLM?The FTC’s Silver-Bullet, One-Shot,
Judicial Assassination Litigation Strategy that kills companies before they even know they are dead.
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What happens if you mess up as an MLM?The FTC’s Silver-Bullet, One-Shot,
Judicial Assassination Litigation Strategy that kills companies before they even know they are dead.
How it unfolds.
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What happens if you mess up as an MLM?The FTC’s Silver-Bullet, One-Shot,
Judicial Assassination Litigation Strategy that kills companies before they even know they are dead.
How it unfolds.How it ends.
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What happens if you mess up as an MLM?The FTC’s Silver-Bullet, One-Shot,
Judicial Assassination Litigation Strategy that kills companies before they even know they are dead.
How it unfolds.How it ends.
How much money to you make?
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What happens if you mess up as an MLM?The FTC’s Silver-Bullet, One-Shot,
Judicial Assassination Litigation Strategy that kills companies before they even know they are dead.
How it unfolds.How it ends.
How much money to you make?Give it all to us.
![Page 82: Affiliate Marketing MLM Convergence How To Profit Kevin Grimes](https://reader036.vdocuments.pub/reader036/viewer/2022062418/55538460b4c905da528b552a/html5/thumbnails/82.jpg)
What happens if you mess up as an MLM?The FTC’s Silver-Bullet, One-Shot,
Judicial Assassination Litigation Strategy that kills companies before they even know they are dead.
How it unfolds.How it ends.
How much money to you make?Give it all to us.Don’t worry if it is off shore – We’ll get it.
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Going MLM . . . Are you kidding?
Leave it to a lawyer to scare everyone to death.
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Going MLM . . . Are you kidding?
Leave it to a lawyer to scare everyone to death.
MLM CAN be done correctly.
![Page 85: Affiliate Marketing MLM Convergence How To Profit Kevin Grimes](https://reader036.vdocuments.pub/reader036/viewer/2022062418/55538460b4c905da528b552a/html5/thumbnails/85.jpg)
Going MLM . . . Are you kidding?
Leave it to a lawyer to scare everyone to death.
MLM CAN be done correctly.MLM is EASY to do correctly.
![Page 86: Affiliate Marketing MLM Convergence How To Profit Kevin Grimes](https://reader036.vdocuments.pub/reader036/viewer/2022062418/55538460b4c905da528b552a/html5/thumbnails/86.jpg)
Going MLM . . . Are you kidding?
Leave it to a lawyer to scare everyone to death.
MLM CAN be done correctly.MLM is EASY to do correctly.Most importantly, MLM has the potential
to geometrically grow your business.
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Going MLM . . . Are you kidding?
Leave it to a lawyer to scare everyone to death.
MLM CAN be done correctly.MLM is EASY to do correcctly.Most importantly, MLM has the potential
to geometrically grow your business.Come on in! The water’s fine.
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Thank You!
Kevin GrimesGrimes & Reese, PLLC
615 Hoopes Avenue
Idaho Falls, Idaho 83401
www.grimesreese.com
Phone (208) 522-2600