Beauty market seminar

Date 13/8/2016

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Issei Yamauchi4/2008-4/2016INTERSPACE JAPAN

5/2016-INTERSPACE VIETNAM

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How to collaborate with you

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Your goodSEO skill

ACCESSTRADECampaign,

information

Make new affiliate industry!( Xây dựng thị trường Affiliate mới trong lĩnh vực Làm đẹp)

Not only E-commerce, travel

What WhyWho WhereHow

Let’s try Beauty market(Cùng khám phá thị trường Làm đẹp )

What is beauty spa market?( Thị trường làm đẹp, spa là gì?)

Why we focus on beauty market?( Tại sao chúng ta nên tập trung vào thị trường này)

Who is user?( Người dùng mục tiêu là ai?)

Where is user?( Họ đến từ đâu?)How can we get user, and get money?(Làm thế nào để thu hút người dùng mục tiêuVà kiếm tiền hiệu quả?)

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WhatWhat is beauty market?

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Categorizing beauty market(Các mảng trong thị trường làm đẹp)

-slimming-esthetic-massage

-gym-yoga-dance

-rock climbing

-acne treatment-skin whitening-Remove stain

-liposuction-bust up

Spa

FitnessCosmetic surgery

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beauty market

Jan,2013 Jul,2013 Jul,2014 Jul,2015Jan,2014 Jan,2015 Jan,2016average

keyword

transition

Many Vietnamese are worried about their acne or weight, facial etc…

cách trị mụn cách giảm cân chăm sóc da mặt giảm cân

thực đơn giảm cân trị thâm mụn

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Why Why we focus on beauty market?

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Reason why we focus on beauty market

1 Many user are searching about beauty

2 AT have good campaigns

3 Blue ocean for affiliate publisher=few competitor

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finance travel

compare with other category market

As you know, There are many coupon site.But very few beauty affiliate sites.There are many chance to try beauty category.

competitivity

KW S

cala

bilit

y

ECbeauty

Many coupon site=red ocean

No affiliate site=blue ocean

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compare with “coupon site” market

Total sum of search query is around 45,000

Keyword Avg. Monthly Searchesmã giảm giá lazada 4,400mã giảm giá tiki 2,400giảm giá 1,900canifa giảm giá 1,900xăng giảm giá 1,300mã giảm giá zalora 880thời trang nem giảm giá 880thời trang ivy giảm giá 880túi xách hàng hiệu giảm giá 720giảm giá hàng bán 720nike giảm giá 720elise giảm giá 720thời trang fiona giảm giá 590everon giảm giá 590mã giảm giá grabtaxi 590eva de eva giảm giá 480hàng giảm giá 480・・・・・・ ・・・・・・・・・・・・ ・・・・・・

SEO keyword of coupon

Investigation by google KW planner

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compare with “coupon site” market

Total sum of search query is around 1,000,000

SEO keyword of beauty

ranking KWgroup ENG1【 】 KWgroup VN1【 】 possible KW query1 Acne mụn cách trị mụn 40,5002 yoga yoga yoga 27,1003 brand name brand name donga 22,2004 Acne mụn trị mụn 18,1005 reduce weight Giảm cân cách giảm cân 18,1006 Acne mụn cách trị mụn đầu đen 14,8007 reduce weight Giảm cân giảm cân 14,8008 reduce weight Giảm cân thực đơn giảm cân 14,8009 Acne mụn trị thâm mụn 12,100

10 reduce weight Giảm cân giảm cân nhanh 12,10011 reduce weight Giảm cân cách giảm cân nhanh 12,10012 reduce weight Giảm cân thuốc giảm cân lishou 12,10013 skin care Chăm sóc da chăm sóc da mặt 12,10014 spa spa spa 12,10015 Acne mụn mặt nạ trị mụn 9,90016 Acne mụn trị mụn đầu đen 9,90017 Acne mụn cách trị mụn cám 9,90018 Acne mụn kem trị mụn 9,900

TOP 20KW

cc

Investigation by google KW planner

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compare with “coupon site” market

Many user are searching about beauty.

For example,「 cách trị mụn」「 cách giảm cân」「 giảm cân nhanh」Let’s get these kind of user.

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Who Who is user?

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about user

What are you doing for your beauty?

30’s is caring about keeping beauty more than 20’sInvestigation by Q&Me Vietnam Market Research

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about user

Where is concern part?

They are worried about Tanning, Acne, white skinInvestigation by Q&Me Vietnam Market Research

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about user

How much do you spent for beauty spa?

Average Fee is around 931K VNDInvestigation by Q&Me Vietnam Market Research

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about user

What is important thing for you, when you receive service?

Price is the highestInvestigation by Q&Me Vietnam Market Research

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about user

Which spa is the best?

Worry about Acne,

weight…

Many trafficLow CVR

few traffichigh CVR

saigonSPA? Hanoi

SPA? or

Who will be our target?

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about user

Imagine how user look like

Let’s set user persona

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Persona 1 23 years old, not married, no boy friendLiving in HanoiWorking in Web marketing company

Last month, I changed my job.But It’s hard working, So I don’t have

enough time to staying with my friend. Recently, I concern my acne because of

this stress. So I wan to treat my acne to make new boy friend.

But How can I do???

Set persona

She needs information about how to treat her acne.And it’s better for her treatment will finish as soon as possible.

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Persona 2 36 years old, married, 2childrenLiving in Saigonhousewife

Last year, my children had graduated from high school. So now I have

enough time to spend my hobby.Recently, I’m worrying about my

weight. I’m thinking about going fitness near

my house.

Set persona

She needs information about how to reduce her weight.And she had already decided to go to fitness.

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KWgroup ENG1【 】 KWgroup VN1【 】 number of queryAcne mụn 341,630reduce weight Giảm cân 254,160yoga yoga 95,870exercise tập thể dục 57,130skin care Chăm sóc da 54,030spa spa 45,920brand name brand name 33,900fitness fitness 31,870sliming Giảm béo 29,140diet chế độ ăn 22,520whitning Làm trắng da 16,810Laser acne treatment Trị Laser mụn 1,070総計 984,050

Which keywordis User researching?

They are interested in Acne, reducing weight.

Secondly,Yoga, exercise,Skin care, spa.

KW query

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Where Where is user?

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Where is our target user?

They are searching about their complex

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Where is our target user?

cách trị mụn Publisher site

Beautycampaign

Please focus on making SEO website.Because advertiser wants high quality user.

A I S C E A S

Attention Interest Search Action ShareComparison Examination

&Reviews CV

Target user is here

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HowHow can we get user, and get money?

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Set a net and wait for fish to come

How can we approach to them?

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Net is Publisher’s websiteFish is potential(high quality) user

NetNumber of dory isNumber of search query

How can we approach to them?

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recommend SEO keyword

annoy treatmentmethod effect reviews price part of body area brand name brand name

annoy treatmentmethod effect reviews price part of body area brand name brand name

annoy treatmentmethod effect reviews price part of body area area area saigon, hanoi

annoy treatmentmethod effect reviews price part of body part of body part of body part of body face, foot, pore

annoy treatmentmethod effect reviews price price price price price cheap, sale, coupon

annoy treatmentmethod effect reviews reviews reviews reviews reviews reviews reviews, ranking

annoy treatmentmethod effect effect effect effect effect effect effect effect, compare

annoy treatmentmethod

treatmentmethod

treatmentmethod

treatmentmethod

treatmentmethod

treatmentmethod

treatmentmethod

treatmentmethod cream, spa, surgery

annoy annoy annoy annoy annoy annoy annoy annoy annoy acne, weight, fat

saigon smile spa

high CVR

high competitivity

KW example

recommend SEO keyword is 「 annoy」 *「 part of body」 ->ex「 acne face」Let’s choose key word which you can do! 30

recommend SEO keyword

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KWgroup ENG1【 】 KWgroup VN1【 】 number of queryAcne mụn 341,630reduce weight Giảm cân 254,160yoga yoga 95,870exercise tập thể dục 57,130skin care Chăm sóc da 54,030spa spa 45,920brand name brand name 33,900fitness fitness 31,870sliming Giảm béo 29,140diet chế độ ăn 22,520whitning Làm trắng da 16,810Laser acne treatment Trị Laser mụn 1,070総計 984,050

14151617181920212223242526272829

0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 400,000

Acnereduce weight

yogaexercise

skin carespa

brand namefitnesssliming

dietwhitning

number of query

recommend SEO keyword

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ranking KWgroup ENG1【 】 KWgroup VN1【 】 possible KW query1 Acne mụn cách trị mụn 40,5002 yoga yoga yoga 27,1003 brand name brand name donga 22,2004 Acne mụn trị mụn 18,1005 reduce weight Giảm cân cách giảm cân 18,1006 Acne mụn cách trị mụn đầu đen 14,8007 reduce weight Giảm cân giảm cân 14,8008 reduce weight Giảm cân thực đơn giảm cân 14,8009 Acne mụn trị thâm mụn 12,100

10 reduce weight Giảm cân giảm cân nhanh 12,10011 reduce weight Giảm cân cách giảm cân nhanh 12,10012 reduce weight Giảm cân thuốc giảm cân lishou 12,10013 skin care Chăm sóc da chăm sóc da mặt 12,10014 spa spa spa 12,10015 Acne mụn mặt nạ trị mụn 9,90016 Acne mụn trị mụn đầu đen 9,90017 Acne mụn cách trị mụn cám 9,90018 Acne mụn kem trị mụn 9,90019 reduce weight Giảm cân cách giảm cân hiệu quả 9,90020 brand name brand name california fitness 9,90021 Acne mụn cách trị mụn bọc 8,10022 Acne mụn cách trị thâm mụn 8,10023 brand name brand name kangnam 8,10024 exercise tập thể dục tập thể dục buổi sáng 8,10025 reduce weight Giảm cân thuốc giảm cân 8,10026 reduce weight Giảm cân yoga giảm cân 8,10027 reduce weight Giảm cân cách giảm cân nhanh nhất 8,10028 skin care Chăm sóc da cách chăm sóc da mặt 8,10029 yoga yoga yoga giảm cân 8,10030 Acne mụn mụn cóc 6,600

TOP 20KW

structure of web site in case of fitness

NO.1

NO.2

Low price, many store! california fitness & yoga

capture

Advertiser’s name Sales point

Recommend ranking

Write information, review, difference etc.

Go to websiteGo to detail

Write information, review, difference etc.

Go to websiteGo to detail

Let’s lose your weight!!Never give up! You can do it!

Self introduction & explain your website

Why get fat training Good food Q&A

Top capture

Considering persona,Make them like your site.

contents

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Call to action

campaign information

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Campaign information

Spa coming soon

Fitness

Cosmetic surgery

Coming soon

Cosmetic surgery

Cosmetic surgery

CV point : apply formRestart soon

CV point : phone check

CV point :phone check

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Campaign information

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campaign name Kangnam donga Saigon Smile Spacampaign status runnning runnning preparing restart

company logo

number of stores 2 shops 4 shops 8 shops

area HN and HCMC HN, HCMC, Hải Phòng HN and HCMC

product SKINCARE, PLASTIC SURGERY, NON-PLASTIC SURGERY SPA TREATMENT, TATOO SPA TREATMENT

sales point "Elevate beauty of Vietnamese women" "focusing on comprehensive skincare" "natural skincare - not plastic surgery"

gender both male n female ( especially for female) female female age 25 - 40 20 - 35 25 - 40 area HN,HCMC HN, HCMC, Hải Phòng HN n HCMC

salary 10millions/month 8 millions 10millions/month percentage of online apply 59,6% 60,1% 5000 form/month average cost user spend 30 - 40 millions 2 - 20 millions 20 - 40 millions

outline

product

target user

Action point & commission

apply form complete Phone check Show up

Use service&

payment

afterPhone check=CV point

afterShow up

=CV point

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140,000vnd

40,000vnd

300,000vnd

200,000vnd

82,000vnd

afterapply form complete

=CV point

Action point & commission from 16th August

apply form complete Phone check Show up

Use service&

payment

afterPhone check=CV point

afterShow up

=CV point

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200,000vnd

60,000vnd

82,000vnd

afterapply form complete

=CV point

Please make sure of “reject condition”

Advertiser don’t want cheat & fake CV

Campaign informationSpecial offer for only you

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Phone check200,000vnd

Phone check250,000vnd

Phone check60,000vnd

Phone check80,000vnd

Send E-mail here.

support@accesstrade.vn

Special commission will be Valid until end of October

Xin cảm ơn.ﾐ★ (*^▽ ﾟ )v Thanks!!★彡

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