agile approach in online agencies
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My presentation from Webexpo Prague 2012 on agile management in online agences. People often talk about agile programming or the agile approach. But I haven’t heard about many online agencies that actually implemented it. Well I didn’t think it was possible either. But my visit to Silicon Valley changed my mind. My colleague and me were invited to visit a well-known interaction design agency ZURB. For many hours, we talked with the ZURBians about how they approach the projects. They divide employees into little agile teams. Every team member is with the project from the very beginning until the handover. Also, we have visited companies like Citrix where they built an agile team of 90 designers in just three years. Agile approach rules the world and for a reason. After we came back from the valley we divided the company into teams with three members and canceled account management. Suddenly all the problems with communication between clients and developers disappeared. Employees are much happier because they get to do different types of work thoroughout the project. Projects are on time. It’s much easier for the team to organize itself. Team members can work on-site or in café.TRANSCRIPT
Who is an account
manager ?
“Interný hajzel,ktorý ľudí pushuje.”
“An asshole, that hustles the team.”
RESOURCE MANAGEMENT
“An asshole, that hustles the team.”
RESOURCE MANAGEMENT
handles resources, production capacity,task assigment, project timeline
“Rieši kakanice s klientom, kým sa
rozmyslí.”“Resolves issues with client until he makes up his mind.”
CLIENT COMMUNICATION
“Resolves issues with client until he makes up his mind”
CLIENT COMMUNICATION
task definition, phone calls,instant email replies, being pretty
FINANCE
price quote, keeping the budget
ACCOUNTMANAGERSI
DEADLINES NOT MET
DEADLINES NOT MET
CLIENT EXPECTATIONS NOT MET
DEADLINES NOT MET
CLIENT EXPECTATIONS NOT MET
DEMOTIVATED TEAM
Who is responsible ?
DEADLINES NOT MET
resource management
CLIENT EXPECTATIONS NOT MET
depts: the creatives & the craftsmen
DEMOTIVATED TEAM
team not in contact w/ the client
Is there a solution ?
4 hrsfly to SFO meet ZURB learn
designer coder analyst
✓ Photoshop✓ HTML, CSS, JS✓ HE, ER
✓ Photoshop✓ HTML, CSS, JS✓ HE, ER
✓ Photoshop✓ HTML, CSS, JS✓ HE, ER
WEEKLY PLAN
DAILY STAND UP
ONLINE TOOLS
project
So...what ?
THE WINSclients get what they want
self-managed team is less hustleddiverse tasks are more fun
and
THE WINSclients get what they want
self-managed team is less hustleddiverse tasks is more fun
andyou’ll craft GREAT PRODUCTS
How toget there ?
THE TEAM
THE TEAM
is a problem
THE TEAM
...create it!
THE TEAMsoft skills
self-managementwell rounded
budget manager / bizdev / sales
Does itwork ?
production - design - strategy - technology
AND OTHERSZURB
MetalabClearleft
...GoogleCitrix
Easy as pie.