agile approach in online agencies

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Michal Blažej @michalblazej www.lbstudio.sk

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My presentation from Webexpo Prague 2012 on agile management in online agences. People often talk about agile programming or the agile approach. But I haven’t heard about many online agencies that actually implemented it. Well I didn’t think it was possible either. But my visit to Silicon Valley changed my mind. My colleague and me were invited to visit a well-known interaction design agency ZURB. For many hours, we talked with the ZURBians about how they approach the projects. They divide employees into little agile teams. Every team member is with the project from the very beginning until the handover. Also, we have visited companies like Citrix where they built an agile team of 90 designers in just three years. Agile approach rules the world and for a reason. After we came back from the valley we divided the company into teams with three members and canceled account management. Suddenly all the problems with communication between clients and developers disappeared. Employees are much happier because they get to do different types of work thoroughout the project. Projects are on time. It’s much easier for the team to organize itself. Team members can work on-site or in café.

TRANSCRIPT

Page 1: Agile approach in online agencies

Michal Blažej@michalblazej

www.lbstudio.sk

Page 2: Agile approach in online agencies

Who is an account

manager ?

Page 3: Agile approach in online agencies

“Interný hajzel,ktorý ľudí pushuje.”

“An asshole, that hustles the team.”

Page 4: Agile approach in online agencies

RESOURCE MANAGEMENT

“An asshole, that hustles the team.”

Page 5: Agile approach in online agencies

RESOURCE MANAGEMENT

handles resources, production capacity,task assigment, project timeline

Page 6: Agile approach in online agencies

“Rieši kakanice s klientom, kým sa

rozmyslí.”“Resolves issues with client until he makes up his mind.”

Page 7: Agile approach in online agencies

CLIENT COMMUNICATION

“Resolves issues with client until he makes up his mind”

Page 8: Agile approach in online agencies

CLIENT COMMUNICATION

task definition, phone calls,instant email replies, being pretty

Page 9: Agile approach in online agencies

FINANCE

price quote, keeping the budget

Page 10: Agile approach in online agencies

ACCOUNTMANAGERSI

Page 11: Agile approach in online agencies

DEADLINES NOT MET

Page 12: Agile approach in online agencies

DEADLINES NOT MET

CLIENT EXPECTATIONS NOT MET

Page 13: Agile approach in online agencies

DEADLINES NOT MET

CLIENT EXPECTATIONS NOT MET

DEMOTIVATED TEAM

Page 14: Agile approach in online agencies

Who is responsible ?

Page 15: Agile approach in online agencies

DEADLINES NOT MET

resource management

Page 16: Agile approach in online agencies

CLIENT EXPECTATIONS NOT MET

depts: the creatives & the craftsmen

Page 17: Agile approach in online agencies

DEMOTIVATED TEAM

team not in contact w/ the client

Page 18: Agile approach in online agencies

Is there a solution ?

Page 19: Agile approach in online agencies

4 hrsfly to SFO meet ZURB learn

Page 20: Agile approach in online agencies

designer coder analyst

Page 21: Agile approach in online agencies
Page 22: Agile approach in online agencies
Page 23: Agile approach in online agencies

✓ Photoshop✓ HTML, CSS, JS✓ HE, ER

✓ Photoshop✓ HTML, CSS, JS✓ HE, ER

✓ Photoshop✓ HTML, CSS, JS✓ HE, ER

Page 24: Agile approach in online agencies

WEEKLY PLAN

Page 25: Agile approach in online agencies

DAILY STAND UP

Page 26: Agile approach in online agencies

ONLINE TOOLS

Page 27: Agile approach in online agencies
Page 28: Agile approach in online agencies

project

Page 29: Agile approach in online agencies

So...what ?

Page 30: Agile approach in online agencies

THE WINSclients get what they want

self-managed team is less hustleddiverse tasks are more fun

and

Page 31: Agile approach in online agencies

THE WINSclients get what they want

self-managed team is less hustleddiverse tasks is more fun

andyou’ll craft GREAT PRODUCTS

Page 32: Agile approach in online agencies

How toget there ?

Page 33: Agile approach in online agencies

THE TEAM

Page 34: Agile approach in online agencies

THE TEAM

is a problem

Page 35: Agile approach in online agencies

THE TEAM

...create it!

Page 36: Agile approach in online agencies

THE TEAMsoft skills

self-managementwell rounded

budget manager / bizdev / sales

Page 37: Agile approach in online agencies

Does itwork ?

Page 38: Agile approach in online agencies

production - design - strategy - technology

Page 39: Agile approach in online agencies

AND OTHERSZURB

MetalabClearleft

...GoogleCitrix

Page 40: Agile approach in online agencies

Easy as pie.