agile content strategy
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DESCRIPTIONLearn about the 4 P's of Content Strategy (Planning, Production, Publication and Promotion) in an Agile methodology to make sure your content creation is effective.
Developing a Content Marketing Strategy
WE ARE ALL
CONSUMERSand our expectations for digital are
set by the brands we interact with.
If your experience doesn’t measure up, it’s going to hurt
“A sub-par user experience results in 47% of site visitors having a less
positive perception of the company… and a third went on to tell others about it.Equation
WE’RE LESS TOLERANT
When users have a less than positive experience online…
78% go to competitor site
88% are less likely to return
38% go to a competitor and never return
Companies of all sizes need to realize that great content is required for success in digital
WE ALL MAKE CONTENT
SO WHAT IS CONTENTMARKETING
Making frequent, planned updates enables you to prioritize feedback and respond immediately to what users are saying. This connectivity with users builds loyalty and drives continued engagement with the content.
USER VALIDATED MARKETING
Building small requires rigorous prioritization of content opportunities based on existing user insights and business objectives
Our aim is to learn from real users on a subset of content and let those insights inform the future allocation of resources
LEVEL OF EFFORT
PLANNING Planning is about understanding your objectives and aligning them with the intent of your audience
BehaviorA-B testing, heat-
AnalyticsPage, event and
ConnectionsData bridges, Social
USER VALIDATED DRIVERS
Creating great content is lots of hard, rigorous work and there are no shortcuts to doing it right
Ruby on Rails.NET
Though content roadmaps are critical, room must be made for the learnings gained from users.
1 21 2
Listen & LearnImplement
Content isn’t valuable to you or your audience you worked hard to create it for if nobody knows you created it. Great content is easier to promote, but it wont share itself.
Next Steps for Content…
Stay in the Conversation
Make it Contextual
Micro & Meta