agile ux
DESCRIPTION
TRANSCRIPT
![Page 1: AGILE UX](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54691e58af795939568b4665/html5/thumbnails/1.jpg)
AGILE
UX
![Page 2: AGILE UX](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54691e58af795939568b4665/html5/thumbnails/2.jpg)
COORDENADORA DE USER EXPERIENCE - MW INTERACTIVE
ESPECIALISTA EM DESIGN DE INTERAÇÃO - FABER-LUDENS
@CRUZK
![Page 3: AGILE UX](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54691e58af795939568b4665/html5/thumbnails/3.jpg)
http://www.flickr.com/photos/brartist/2895342809/sizes/z/in/photostream/
UX
![Page 4: AGILE UX](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54691e58af795939568b4665/html5/thumbnails/4.jpg)
UM GUARDA-CHUVA DE DISCIPLINAS
The Disciplines of User Experience (Saffer)
SERVE PRA QUE?
![Page 5: AGILE UX](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54691e58af795939568b4665/html5/thumbnails/5.jpg)
PROJETAR O COMPORTAMENTO DE CONSUMO...
...DE SERVIÇOS, AMBIENTES, SISTEMAS, PRODUTOS
![Page 6: AGILE UX](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54691e58af795939568b4665/html5/thumbnails/6.jpg)
http://www.flickr.com/photos/leandromise/2860811426/sizes/o/in/photostream/
COMO PROJETAR UMA EXPERIÊNCIA?
![Page 7: AGILE UX](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54691e58af795939568b4665/html5/thumbnails/7.jpg)
The Elements of User Experience (Garrett)
ELEMENTOS
![Page 8: AGILE UX](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54691e58af795939568b4665/html5/thumbnails/8.jpg)
VALIDAÇÃO
IMPLEMENTAÇÃO
CONCEPÇÃO
PESQUISA
PROTOTIPAÇÃO
CO
NC
RET
OA
BST
RA
TO
PROCESSO
![Page 9: AGILE UX](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54691e58af795939568b4665/html5/thumbnails/9.jpg)
http://www.flickr.com/photos/wanderson-r/538672047/sizes/o/in/photostream/
MUITOS CHAMAM DE “PROCESSO IDEAL”
IDEALIZADO?
![Page 10: AGILE UX](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54691e58af795939568b4665/html5/thumbnails/10.jpg)
MUITOS CHAMAM DE “PROCESSO IDEAL”
PROCESSO PRECISA VIABILIZAR O PROJETO!
![Page 11: AGILE UX](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54691e58af795939568b4665/html5/thumbnails/11.jpg)
CENÁRIOUM
NOVO SERVIÇO, NOVO PÚBLICO, NOVA DEMANDA
![Page 12: AGILE UX](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54691e58af795939568b4665/html5/thumbnails/12.jpg)
http://www.flickr.com/photos/sadmilson/6286280859/sizes/l/in/photostream/
MERCADO
SE VOCÊ DEMORA, OUTRO LANÇA O SERVIÇO NO SEU LUGAR
PROCESSO EXTENSO
#TEMPO
![Page 13: AGILE UX](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54691e58af795939568b4665/html5/thumbnails/13.jpg)
http://www.flickr.com/photos/pineapple-express/5287518166/sizes/l/in/photostream/
demorado
queremos por logo no mercado
negócio
caro/arriscado
NEGÓCIO
ANSIEDADE DE RECEITA
GRANDE INVESTIMENTO INICIAL
#INVESTIMENTO
![Page 14: AGILE UX](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54691e58af795939568b4665/html5/thumbnails/14.jpg)
http://www.flickr.com/photos/danenestos/3633823975/sizes/l/in/photostream/
quem garante que terá sucesso?
ah é tal experiência do usuário
PÚBLICOSITUAÇÃO
PROFUNDA IMERSÃO E PROCESSO VOLTADO A DESCOBERTA INICIAL
MUDANÇAS ACONTECEM
#RISCO
![Page 15: AGILE UX](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54691e58af795939568b4665/html5/thumbnails/15.jpg)
VALIDAÇÃO
IMPLEMENTAÇÃO
CONCEPÇÃO
PESQUISA
PROTOTIPAÇÃO
CO
NC
RET
OA
BST
RA
TO
#RISCO
#TEMPO
#INVESTIMENTO
![Page 16: AGILE UX](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54691e58af795939568b4665/html5/thumbnails/16.jpg)
http://www.flickr.com/photos/35699504@N00/5433541387/sizes/l/in/photostream/AGILE UX
![Page 17: AGILE UX](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54691e58af795939568b4665/html5/thumbnails/17.jpg)
http://www.flickr.com/photos/agugiaro/6295714390/sizes/l/in/photostream/
LANCE LOGO PARA TESTAR O QUANTO ANTES
![Page 18: AGILE UX](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54691e58af795939568b4665/html5/thumbnails/18.jpg)
http://www.flickr.com/photos/dokas/4289005605/OBSERVE ADAPTAÇÕES E INCORPORE
DEIXE QUE O COMPORTAMENTO DO USUÁRIO MODELE SEU SERVIÇO
![Page 19: AGILE UX](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54691e58af795939568b4665/html5/thumbnails/19.jpg)
http://www.flickr.com/photos/mrjoro/4681303200/sizes/l/in/photostream/
MUDE O MODELO DE NEGÓCIOS, MUDE O ESCOPO
OBSERVE O MUNDO
![Page 20: AGILE UX](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54691e58af795939568b4665/html5/thumbnails/20.jpg)
TENHA UMA EQUIPE COMUNICATIVA E INTEGRADA
ADAPTE PROCESSOS E FERRAMENTAS
![Page 21: AGILE UX](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54691e58af795939568b4665/html5/thumbnails/21.jpg)
http://www.flickr.com/photos/philosophy-communication/6077740567/sizes/l/in/photostream/
UMA OPÇÃO
ÁGIL
![Page 22: AGILE UX](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54691e58af795939568b4665/html5/thumbnails/22.jpg)
COMO?
![Page 23: AGILE UX](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54691e58af795939568b4665/html5/thumbnails/23.jpg)
IMPLE
MEN
TAÇÃO CO
NCEPÇÃOPES
QUISA
AVALIAÇÃO
1 CICLO
![Page 24: AGILE UX](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54691e58af795939568b4665/html5/thumbnails/24.jpg)
http://www.flickr.com/photos/laline_zacarkim/6286960029/lightbox/
LIBERA LOGO, VAI! NÃO DIFICULTA..
COMEÇA APENAS COM FUNCIONALIDADES BÁSICAS
![Page 25: AGILE UX](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54691e58af795939568b4665/html5/thumbnails/25.jpg)
PROJETO SEM SACOLA PLÁSTICA - WALMART
![Page 26: AGILE UX](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54691e58af795939568b4665/html5/thumbnails/26.jpg)
O PRODUTO É A PRÓPRIA SONDA CULTURAL
O USO REAL DÁ INSUMO PARA A PESQUISA E NOVOS INSIGHTS
![Page 27: AGILE UX](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54691e58af795939568b4665/html5/thumbnails/27.jpg)
O MERCADO SE APROPRIA DAS APROPRIAÇÕES DO USUÁRIO
![Page 28: AGILE UX](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54691e58af795939568b4665/html5/thumbnails/28.jpg)
APP IPAD BOTICÁRIO - O BOTICÁRIO
![Page 29: AGILE UX](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54691e58af795939568b4665/html5/thumbnails/29.jpg)
CRIE JUNTO SEM FRESCURA
ONDE PROTÓTIPO E IDEIA SE MISTURAM
![Page 30: AGILE UX](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54691e58af795939568b4665/html5/thumbnails/30.jpg)
PROJETO SERVIÇOS - CLIENTE OI
![Page 31: AGILE UX](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54691e58af795939568b4665/html5/thumbnails/31.jpg)
http://www.flickr.com/photos/andybakeruk/6300330972/sizes/l/in/photostream/
IMPLEMENTAÇÃO
FUNCIONAMENTO É MAIS IMPORTANTE DO QUE A DOCUMENTAÇÃO
![Page 32: AGILE UX](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54691e58af795939568b4665/html5/thumbnails/32.jpg)
ÁRVORE DE NATAL - BRADESCO SEGUROS
![Page 33: AGILE UX](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54691e58af795939568b4665/html5/thumbnails/33.jpg)
DEU CERTO?
TESTE AS NOVAS FEATURES
![Page 34: AGILE UX](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54691e58af795939568b4665/html5/thumbnails/34.jpg)
CONTINUA
O PROCESSO...
![Page 35: AGILE UX](https://reader034.vdocuments.pub/reader034/viewer/2022042813/54691e58af795939568b4665/html5/thumbnails/35.jpg)
OBRIGADA!
@CRUZK