SCHOOL TEAM LEADER WORKSHOPAIDS Walk Los Angeles 2011

THE AIDS EPIDEMICC lif i h th 2nd l t AIDS id i i th U it d St tCalifornia has the 2nd largest AIDS epidemic in the United States.Rates of infection are still rising:

Every 9 ½ minutes, someone in the U.S. is infected with HIV.y ,

HALF of those newly infected are people who are 25 years of age or younger.

AIDS WALK LOS ANGELESAIDS WALK LOS ANGELES27th annual eventB fit APLABenefits APLANearly $3 million raised last yearMore than $69 million since its inceptionMore than $69 million since its inception

AND 24 OTHER L.A. COUNTY AIDS SERVICEB fiti COUNTY AIDS SERVICEORGANIZATIONS

Benefiting

Leadership in prevention, advocacy, and serviceCase ManagementCli t AdClient AdvocacyClientlineAPLA Dental ServicesHIV Matters Community ForumsHome HealthMental Health ServicesNecessities of Life Program (NOLP) Food PantriesNutritional EducationResidential ServicesResidential Services

EVENT INFORMATION

Date: Sunday, October 16 Early Sign In:

Time:8:30 a.m. – Sign in9:15 a.m. – Opening Ceremony

• Turn in your donations and receive your awards on Thursday or Friday before the Walk!

9:15 a.m.  Opening Ceremony10 a.m. – Walk Begins

Distance: 10K/6.2 MilesL ti W t H ll d P k

• 8 a.m. – 8 p.m. at the AIDS WalkLos Angeles Office

Location: West Hollywood Park

YOUR ROLE AS SCHOOL TEAM LEADERYOUR ROLE AS SCHOOL TEAM LEADER

Recruit as many people as possible to participate.y p p p p pMotivate others to fundraise and invite their friends.Utilize and share fundraising tips and information.

Ask us questions and don’t be afraid to try new fundraising ideas of your own!Ask us questions and don t be afraid to try new fundraising ideas of your own!

Encourage everyone you know to participate!

“The students experienced a kind of tremendous, deep, encouragement in seeing so many people, of so many descriptions, united in joy

d it i t t ibl it ti and community against a terrible situation –something which otherwise may paralyze us into inaction and despair.” –Mickey Morgan, Team Leader for Oakwood School

WAYS TO REGISTER TEAM MEMBERSOnline: aidswalk.net/losangeles.  Click “Register To Walk” & “Join a Team.”

Fundraising HQ: Log in to your fundraising Fundraising HQ: Log in to your fundraising HQ. Under the “Tools” tab, click on “Team Registration.”

E‐mail: your Team CoordinatorE‐mail: your Team Coordinator.

Phone: 213.201.WALK (9255).

Registration Form: Fax or e‐mail to the

AWLA office.

Visit: Stop by the office.

Returning Team Rosters: Can be sent

to Team Leaders for easy re‐registration.

ENCOURAGE TEAM MEMBERS TO BE GREEN WALKERS™Our Green Walker Initiative has saved us 25% on Production Costs!

• Indicate  that you’d like to be a Green Walker when you register.

• Agree to receive all of AIDS Walk Los Angeles correspondence by e‐mail only.y y

• Download materials you need from our website (Sponsor Form, Posters, etc).

• Bypass lines on the day of the event by signing in at the• Bypass lines on the day of the event by signing in at the Green Walker Sign‐In Area.

Encourage TeamMembers to be Star WalkersEncourage Team Members to be Star WalkersIt is proven that…

More Team Members with high fundraising goals…

raise more money!

STEP 1: GET THE WORD OUT

SET UP A REGISTRATION TABLEAT YOUR SCHOOLAT YOUR SCHOOL

CHECKLIST:CHECKLIST:

Cookies/Candy

Laptops (if possible) for onlineLaptops (if possible) for online registration                             

Fax Registration Forms

AIDS Walk Posters and Stands

Two people at your table

Donation Can

SOCIAL NETWORKING

Download our Facebook Fundraising Application & “Like” the Teams 

Department Page

Follow us on Twitter@AIDSWalkLA and re‐tweet!

Check out our YouTube channel and make YOUR OWN video!

CREATE A FACEBOOK TEAM PAGECREATE A FACEBOOK TEAM PAGE

Why Why yydo you do you walk?walk?

Step 2: U F d i i HQUse your Fundraising HQ

Y F HSET UP YOUR WEB PAGE!

YOUR FUNDRAISING HEADQUARTERS

Log in!If you don’t know your username and/or password just If you don t know your username and/or password, just click this link to request that your password be reset.

EDIT YOUR PAGE

Note “My To Do List”yBuild/Edit my Webpage

Send EmailsSend Emails

Enter Offline Donations

Edit my ProfileEdit my Profile

Edit Login/Password

PERSONALIZE YOUR PAGE!• Customize your greeting and• Customize your greeting and 

let everyone know why you walk!

• I t f i id !• Insert a fun image or video!• You can use one of ours 

or upload your own.• To upload a video, put it 

b f don YouTube first and then add it to your page.

• Choose one of our themes if you’d like!

• Preview how it will look, to make sure everything is themake sure everything is the way you want it!

E‐MAIL EVERYONE YOU KNOW!

Import Your Contacts • Choose “Address Book Import.”

• Export Address Book from Gmail, Yahoo, or Outlook.

Set up e‐mail templates in E‐mail CenterSet up e mail templates in E mail CenterSponsor Me‐ asks for support and includes a link to your personal donation page.

Thank you/Matching Gift‐ a general message of thanks to your donors for sponsoring you and instructs your sponsors how to best utilize matching gifts.

Join my Team‐ instructs others how to join your team, and includes a link to your personal donation page.

Personalize Emails

Track the people who click on the link to your fundraising page!

FACEBOOK FUNDRAISING APPLICATIONo Donate your Profile Picture

o Get the word out by updating your status

o Show people your fundraising progress

o Share your story with all your friendso Share your story with all your friends

o Choose to schedule periodic newsfeed updates

o Tag AIDS Walk Los Angeles and have your status   show up on our page!

o Let everyone know about your upcoming fundraising event!

o Post the link to your Fundraising Page

PROMOTIONAL TOOLS TO DOWNLOAD!“I Walk” Mini Posters (Now available in Spanish!)

“Sponsor Me” Flyers

I Walk Mini Posters (Now available in Spanish!)

Donation Can Wrap

D ti C WDonation Can Wrap

Step 3: Pl F d i i A hPlan a Fundraising Approach

HAVE A GAME PLANWhat is my fundraising goal?

Do I have a fundraiser planned?

Do I need posters or stands?

Have I posted my event on the website?

What successful fundraisers have I attended ?

Do I have Star Walkers on my team?

START WITH A GOALSTART WITH A GOALSet a goal on your Fundraising HQ

Tip: Keep your team goal realistic but at the same time a challenge. Break it Tip: Keep your team goal realistic but at the same time a challenge. Break it down to encourage Team Members to do their part.

WHAT KIND OF FUNDRAISER ARE YOU?

Computer Savvy Social Butterfly Still in School

•YouTube •Dinner with Friends •Sports tournament

•Twitter

•Facebook

•Guest Bartending

•Benefit Concerts

•Bake Sale

•Penny Wars

•Blog

RECRUIT A CO‐LEADERRECRUIT A CO LEADER

Ask Team Members to be involved with specific paspects of coordinating the team such as:

Recruiting: Promotions, Communicationd i i h fFundraising:  Incentives, Parties, Matching Gifts, etc.

T‐shirts: CafePress, Coastline TeezDay‐of‐Event Logistics: Breakfast, Photos, etc.Day of Event Logistics: Breakfast, Photos, etc.

Set up weekly committee meetings to check on the progress of your team with regard tothe progress of your team with regard to reaching your team recruiting and fundraising goals. 

CREATE CHALLENGESHere are some ideas:

Top fundraising Team Member of the week

T M b h i h f i d d f ilTeam Member who registers the most friends and family

Team Member to send out the most fundraising e‐mails in a weekweek 

First Team Member to raise $1,000

FRIENDLY COMPETITIONCompete with a rival school

Create competitions between homerooms

Pit your top fundraisers against each other

TTEAMEAM LLEADEREADER AAPPROVEDPPROVEDFUNDRAISING IDEAS

Candy Drive – Buy candy in bulk, split it up into zip‐lock bags, and have students sell to / / /

School Carpool – Take donations to drive your friends to school! 

friends/family/neighborhood. Then ask your principal/dean to match the donations raised. 

Haircut/Dress‐up Incentive – Have a teacher/student offer to snip off 

Sponsor Form Competition

their locks or dress in a wacky outfit if the team reaches a certain goal!  Ex: Shave head or dye hair color blue.

Sponsor Form Competition –Get to the bottom of the Sponsor Form – fill it all out!

B E l Bi d H t d t t ll th i t ti l d h d f ti th t

Silicon Wristbands – Order in bulk from a supplier with school colors and a slogan agreed upon by the group.  Then, sell them at $2 a piece.

Be an Early Bird ‐ Have your students tell their potential donors ahead of time that they’re doing the Walk. This will give them plenty of time to follow‐up with donors that forget. 

FUNDRAISING IDEASPenny Wars – Penny Wars is a game to be competed between schools or grade levels/home rooms.  The object is to get as many points as possible during the “war.”

Potluck Dinner – Charge $5 entry and have everyone bring a dish. Everyone votes on the best dish and that person gets all the 

f h f d l!money for their fundraising total!  

Benefit Performances/Talent Show Invite acts to perform andBenefit Performances/Talent Show  - Invite acts to perform and charge a cover to enter the show.  

Sports tournament – Host a special AIDS Walk Sports Challenge! Choose any sport from basketball to dodgeball!  Charge $5 to participate or $25 to form a team!  Charge an entrance fee to watch the game for $1.  Get donated goods and sell them at your concession stand with proceeds going toward your AIDS Walk team. 

DONATIONS!Online: Credit Card – Use Your Personal Fundraising Web PageOnline: Credit Card – Use Your Personal Fundraising Web Page

Offline: Cash and Checks – Track with Sponsor FormKeep track of your offline donations and don’t forget to note any matching gifts!

Collect money then and there!

You can submit these to:

AIDS Walk Los Angeles3550 Wilshire Blvd. Suite 890Los Angeles, CA 90010

ENTERING OFFLINE DONATIONS!What are they?What are they?Cash, Checks, or Matching Gifts*These donations will not automatically appear on your donation page*These donations will not automatically appear on your donation page. 

To enter your cash & check donations:Under “My To Do List,” select “Enter Offline  Donations”

Then select “Enter Pledge”

DOUBLE YOUR FUNDRAISINGAsk every donor about their company policy

h hi if h i b iUse the Matching Gift Search Engine on our Website:

• Go to Raise Money• Click on Matching Gift InformationClick on Matching Gift Information

Establish Your Own Matching Gift Program: 

Get your principal, dean or superintendent to match whatyour team raises! Get creative and l k!always ask!

REMAIN COMMITTED TO REACHINGYOUR GOAL!YOUR GOAL!

Make a Sponsor Checklist! List everyone you know and choose five people you can ask first!List everyone you know and choose five people you can ask first! Secure easy donations first!

Donor Chain If a past donor can’t donate as much as they did last year, ask them to donate what they can.  Every bit helps.  Ask them to forward your request for a donation to their contacts who might be able to make a contribution!

Think of Five Creative Ways to FundraiseSometimes the trick is to fundraise without asking for a directSometimes the trick is to fundraise without asking for a direct monetary donation.  Use our creative fundraising ideas!

Follow Up Send an e‐mail or give them a call!  People forget!

DATES TO REMEMBER

Team Meeting Station

Day‐of‐Event Workshop

Tues. October 4Station DeadlineMust have 25 Members by 

Wed October 5

Tues.  October 4

6:30‐8 p.m.

Have you qualified for your Team Meeting Wed. October 5 at NOON

y q y gStation?  Did you order your Team T‐shirts?  Are you bringing breakfast for your team?  What is a Drive‐On Pass?  Do you need one? Let us answer all these

Bus Parking Reservation Deadline

need one?  Let us answer all these questions and more. 

Fundraising DeadlineReservation Deadline

September 30 at 5:00 p.m.

November 11

Turn in all outstanding pledges & collect individual fundraising awards.individual fundraising awards.