Air-conditioning & Refrigeration Division (ARD)

Getting to know the

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In line with Intercols policy of Growth through Diversifica-

tion the company acquired the Technical Business of

Bahrain Technical Trading Company (BTTC) on the 15th of

November 2003.

The acquisition of the Lennox distributorship - along with

other brands- opened a new chapter in the business history

of Intercol, which resulted in the formation of ARD.

Initially the acquisition was merged with the Marine and

Technical Services Division where it began operations on

the 1st of December 2003.

Soon after, it was clear that with the growing nature of the

business, it was imperative to separate ARD from the MATS

Division and create its own division. The entire ARD team

was shifted to Warehouse 10 and the management recently

approved the renovation of the offices, which will also

include a showroom for the division.

With Lennox (USA), and in addition to the agencies once

represented by BTTC- INTERCOL entered into an agree-

ment with BLUE STAR LTD (India), thus Blue Star & Kruger

became the first milestones in the expansion process.

Representing such leading brands and by completing over

40 installations in the short span of two years, Intercol is now

one of the leading air-conditioning and refrigeration agents

in the region.

The latest installation that was completed using the Blue

Star product range was the Le March Hypermarket, the first

installation for chilled water based air-conditioning systems

in the Kingdom of Bahrain.

Forming part of ARD is the Water Treatment Department

which represents leading brands which provide a wide range

of solutions in this field, from desalination plants in reverse

osmosis technology and sewage treatment, to portable

water treatment and special chemicals and dosing systems.

Brands represented include Advanced Watertek, Culligan

UK Ltd, Eastern Technologies USA, Euro Forbes Intl, LTH

Electronics, Nalco UK Ltd and Palintest UK, to name a few.

The department is lead by a team of trained and qualified

engineers and backed by a professional team of technical

staff that provide after sales support services with a

tailormade maintenance workshop fitted with the latest

equipment.

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In 2004, CPDs Danone LU biscuits sales team achieved an all

time record in sales for Intercol and Danone, Bahrain. The team

achieved 100% volume growth over the previous year with

substantial growth on the existing range of products and new

product launches which surpassed and exceeded the expecta-

tions of the principal. Internationally renowned Danone LU

biscuits popular brands include TUC, Lu Prince, Chipsmore

among many others.

As an acknowledgement of their good work, the entire sales

team headed by Mukesh Singhal, Assistant Sales & Marketing

Manger, and Fakhruddin, Divisional Manager, were flown on an

all expenses paid trip to Malaysia for three nights, courtesy of

Danone. The team also included; Brian Pereira, Mohammad

Mubashir, Mohamed Makkam, Subbarailoo, Changanam

Ramdas, Basheer Alshuwaikh, Hassan Khalaf and Mohammed

Radhi Marhoon.

Joining the team from Bahrain, were teams from the UAE,

Qatar, and Saudi Arabia.

During the trip, they visited the Danone factory to observe the

production process of Danone biscuits including Prince Double

Choco and Chipsmore, both of which are sold in Bahrain.

The Danone Regional Manger and Marketing Team also

presented a plaque commemorating their superb sales perfor-

mance to the team, on behalf of Intercol, when they visited

Bahrain.

Nokia@Intercols nail-biting

challenge to top the table of

the MINI Challenges second

season ended in a superb

performance that resulted in

a first place finish in the last

race of the season.

Nokia@Intercols Salah

Salahuddin has provided

spectators and his legion of

fans with plenty to talk about

as he thrashed out thrilling

performances that had

audiences on the edge of

their seats.

In the teams quest for the championship title, Salah notched up

a staggering eight first place finishes - more than any other team

this season!

With such an exemplary performance, Nokia@Intercol proved to

be the team to beat over the season despite losing out in the

end to the seasons champion Talal Al Ghaith of the Unstoppa-

bulls.

Nokia@Intercols overall performance was one to be proud who

came second this season to last years twelfth, jumping up

eleven spots on the way!

Congratulations to the whole team for the most number one

finishes of the season, for providing us with a thrilling season

challenge and their second place finish!

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A L o o k B a c k i n T i m e . . . 1 9 6 9

With the eagerness to get the best out life, Mulloth Manikkan

Menon, or Manikkan as he is known to us at Intercol, decided

to leave India and begin working in Bahrain, thirty-seven years

ago.

Apart from the financial benefits of moving to the G.C.C,

Manikkan was curious to work and experience living in a

foreign land.

Adapting to life here in Bahrain upon arrival was a pleasure for

Manikkan who said the pace of life here was so easy, there

was and still is a good working atmosphere and the social life

here was great as well. Bahrain at the time was only half of the

population it is now.

Commenting on his immediate impressions of Intercol

Manikkan said I first joined Intercol as an Accounts Assistant

to the accounts office which was located on the mezzanine

floor of Ahmed Bin Hassan Bin Ebrahim Building. I worked

under the Chief Accountant, the late P.P. Menon who instilled

a strict and disciplined working atmosphere who I owe my

gratitude to. Intercol was one of the best local companies

which was run under the directorship of the late Ali

Abdulrahman Alwazzan, Mr. Sadiq Al Baharna and the late

General Manager Mr. M.G. Wrightman.

Manikkan explained that he has enjoyed working at Intercol

right from the very beginning as his colleagues, the

management and the directors have always been

cooperative, helpful and friendly. With a healthy working

atmosphere Manikkan was able to grow in his career to

become the Chie