aj team presentation
TRANSCRIPT
6354 Walker Lane #100, Alexandria, VA6354 Walker Lane #100, Alexandria, VA
Allen Johnson
AJ Team Realty
877-VA-SELLS AJTeamRealty.com
6354 Walker Lane #100, Alexandria, VA
Allen Johnson
- Associate Broker
- CDPE
- Realtor
- Listing Manager
6354 Walker Lane #100, Alexandria, VA
Rottanak (Rot) Ouy
Realtor & Buyer’s Manager
Dawn Knox Transaction Coordinator
Real Estate Myths
Myth 1 – The AJ Team sells a lot of real estate. Maybe they’re too busy for me.
6354 Walker Lane #100, Alexandria, VA
Real Estate MythsMyth 2 – It doesn’t matter which real agent you select to market your home!
6354 Walker Lane #100, Alexandria, VA
Real Estate Myths
Myth 3 – You should select the agent who says he/she can get the highest price.
6354 Walker Lane #100, Alexandria, VA
AJ Team Nets Sellers 1% more than most Realtors
$450K = $4500 MORE IN YOUR
*based on AJ teams ratio of average sale price to average
list price for 2011
On Average…
On Average…Average Days on Market in NOVA is 62.
AJ Team Averages 28 Days on the Market.
Bottom line…We Sell your house in less time AND net you
more money!
AJ Team 12 Step Marketing Plan
Step 1 – Arrange for pictures and video tour.
Step 2 – Help stage your home to cast a
positive light on features important to
buyers
Step 3 – “For Sale” signage, directionals,
and property fliers
Step 4 – Distribute “just listed”
fliers/postcards to potential buyer
prospects
Step 5 – Optimize home’s internet
presence through Keller Williams
Listings system
Step 6 - Websites galore
97% of all of today’s buyers start their
search on ______?
Our Exclusive System Ensures Your Property Will be on….
Step 7 – Advertise your home through
our enewsletter as well as social media
Step 8 – Create open house
schedule for maximum exposure
Step 9 – Target active buyers in our
database of over 1400 active leads
Step 10 – Target marketing to active local
agents working with clients in your area.
Step 11 – Provide updates regularly detailing
our marketing efforts
Step 12 – Price your home strategically so you’re
competitive with current market trends
Pricing Misconceptions• Value is not determined by:
– What you paid– What you need– What you want– What your neighbor says– Cost to rebuild today– What the government thinks
Price Competitively• First 30 days are critical
– Most interest is generated when property first hits the market
• Number of showings is greatest if priced realistically– Starting too high and dropping misses excitement– Overpriced homes DON’T sell in this market or any market
Continued…• Longer it stays on, more buyers think
there’s something wrong with it
• Many homes that start high end up selling below market value
Starting high and selling low
• Most recent sales
• Active comparables / competition
• Characteristics of your home vs competition
• Current Market trends
•Recommended list price
–Net Sheet
Commission• Money I put to work even before a
buyer is found.
– Phone– Dues and subscriptions– Business auto expense– Education and training– Legal and professional fees– Assistant salary
Continued…• Business equipment• Business insurance• Advertising• Mailing postage costs• Artwork/designer• Photographer• Printing costs
Closing 101Things to bring to closing:
– All sets of house keys– Garage door openers– Picture ID– Voided check (seller proceeds can be direct
deposited)
After closingKeep the following for tax purposes
– Copies of all documents
– All home improvement receipts for home sold
– Moving checklist
CLIENT TESTIMONIALS
“I hired the AJ Team team as my realtors to sell my condo in Centreville and purchase a beautiful luxury townhome in a new development. They were there to support us during our interactions and negotiations with the builders and their lenders. They held multiple Open Houses for my condo and was able to sell it for a great price in record timing. Allen and his team were always very professional, personable and very trustworthy. He was very consistent with his selling approach and was extremely reliable. I recommend Allen and his team to assist anyone when selling or purchasing a home.”
June 10, 2011
Top qualities: Great Results, Expert, High IntegrityKeith Morton hired AJ Team as Real Estate Agents in 2009
“The AJ team are amazing, they sold my townhome in Kingstowne in 10 days. Allen was able to come into my home and assess what I needed to do the market the house optimally. Based on his knowledge and experience, I had a very pleasant home-selling experience, and the buyers were very pleased to purchase my home.”
June 10, 2011
Top qualities: Great Results, Personable, Expert Jamie Mack hired Allen as a Real Estate Agent in 2006
“In this constantly evolving market, having someone like Allen assist you is an invaluable asset. His wealth of experience gives him a deft touch when navigating his clients through their real estate transactions. His talent and creativity are essential ingredients to his and his clients' successes.”
January 21, 2011
Marc Wilshire, Counsel, Shreves Schudel DeVol Saunders Jackson Clarke & Parello, PLLC
