Amazon Global Selling - Thailand

Bringing Thai Brands

to the Next Frontiers

Agenda:

1. Let’s Talk about Customer

2. To the Next Frontiers

3. Getting Started

4. Q&A

Meet Alexa : (เปิด Link นี ้) : https://www.youtube.com/watch?v=ej4sUmIULuM

To the Next FrontiersWhere are we heading?

0 100 200 300 400 500 600

Indonesia

India

Russia

Australia

South Korea

Japan

Italy

Spain

France

Germany

UK

Brazil

Mexico

Canada

US

Retail e-Commerce Market Size

2019 Forecasted (USD Billion) 2014 (USD Billion)

Why US Market? – Size matters

$535B

$87 B$143 B

$79B$134B

US$298B

Why US Market? – Size matters

0 100 200 300 400 500 600

THAI

USA

Retail e-Commerce Market Size : US vs TH ($Billion)

2016

US market is 30x

TH market

Why US Market? – Growth

US e-Commerce market growth (in absolute size & share within retail market)

e-Commerce market size ($ B) Share of e-Commerce market in retail market total (%)

(Unit: $ Billion) (Unit: %)

Source: eMarketer, Feb 2017

Why Amazon? - Top of Mind for Online Shoppers

Amazon

Services

\ e-

Commer

ce

Conferen

ce \ 14

Source：Forrester Research, US, Q3 2014

150+ 185+300MMWorldwide active

customer accounts

15

A

U13

Why Amazon?

Let’s Take a Quick Look Inside Amazon

B2B Going B2C; Offline Going Online

Where businesses are struggling…

Amazon

Services \

Global

Selling \

18

Logistics

Customer Services

Marketing

Technology

Amazon Global Selling: We Make Going Online Easy

Amazon

Services \

Global

Selling \

19

Fulfillment by Amazon (FBA)

24/7 Customer Services Exchange and Return

INCREASE SALES WITH ONLINE MARKETING

PRODUCT LISTING and SELECTION FOR US B2C MARKET

Amazon

Services \

Global

Selling \

20

Listing Quality - We Help You to Win the Battle1Our team can help you choose key productsand guide you with listing tactics for best search ranking

21

Amazon

Services \

Global

Selling \

22

Fulfilment by Amazon (FBA)2We makes door to door easy

Amazon

Services \

Global

Selling \

23

FBA makes door to door easyFulfillment by Amazon

Pack your items in bulk

Use logistics partner to send your products to Amazon warehouse

Amazon picks, packs and delivers to customer

Amazon handles 24-hour customer service

2

Amazon

Services \

Global

Selling \

24

FBA Handles Customer Support for You24/7 Customer support, Return and Exchange

3

BONUSOnly for FBA Sellers

Amazon

Services \

Global

Selling \

27

We Help You with Online Marketing ToolsReach millions of customers who find, discover, and buy at Amazon

4

Amazon

Services \

Global

Selling \

28

Advertising

Promote individual

products

and listings

Promote a collection

of

products

Promote individual products

right next to your

competitors

Amazon

Services \

Global

Selling \

29

Advertising

Headline Search Ads

Sponsored Product

Amazon

Services \

Global

Selling \

30

Promotions & Deals• A dedicated section on 2nd popular page • Best way to boost up traffic, get products review and convert sales• Valid for limited period of time with a low price • Applicable on a limited quantity of products

Amazon Global Selling Thailand

We Are Here to Help!

How to Get Started?JumpStart VIP Program

JumpStart VIP Series

Class 1INTRO

• เปิดบญัชผีูข้าย

• เตรยีมเอกสารส าหรบัการยนืยนัตวัตน

Class 2

Listing

•การลงละเอยีดสนิคา้ทีต่อ้งการผ่านระบบ Seller Central

• เตรยีมความพรอ้มส าหรบัการสง่ของไป FBA

Class 3

FBA

•ท าการสง่ของไป FBA กบั Logistics

• 10:00–12:30 องัคารที ่3,10 เมษายน

• 13.00-15:00องัคารที ่3,10 เมษายน

• 13.00-17:00องัคารที ่3,10 เมษายน

JumpStart VIP – Day 1

34

To-do

•GlowFish Sathorn ตกึ Sathorn Thani

•วนัองัคารที ่3 และ วนัองัคารที ่10 เมษายน 2018when & where

•เปิดบญัชผูีข้าย

•เตรยีมเอกสารส าหรบัการยนืยนัตวัตน

•บตัรเครดติ

•LaptopTo Bring

It’s Day-1.

-Jeff Bezos

Thank You