amélie lamont, "design anthropology 101"
TRANSCRIPT
AMÉLIE LAMONTAMÉLIE LAMONTAMÉLIE LAMONTproduct designer badass
AMÉLIE LAMONTAMÉLIE LAMONTAMÉLIE LAMONTproduct designer ninja
AMÉLIE LAMONTAMÉLIE LAMONTAMÉLIE LAMONTproduct designer rockstar
AMÉLIE LAMONTAMÉLIE LAMONTAMÉLIE LAMONTproduct designer prophet
AMÉLIE LAMONTAMÉLIE LAMONTAMÉLIE LAMONTproduct designer evangelist
AMÉLIE LAMONTAMÉLIE LAMONTAMÉLIE LAMONTproduct designer sherpa
AMÉLIE LAMONTAMÉLIE LAMONTAMÉLIE LAMONTproduct designer guru
AMÉLIE LAMONTAMÉLIE LAMONTAMÉLIE LAMONTproduct designer dynamo
AMÉLIE LAMONTAMÉLIE LAMONTAMÉLIE LAMONTproduct designer overlord
AMÉLIE LAMONTAMÉLIE LAMONTAMÉLIE LAMONTproduct designer @ the new york times
@amelielamont on twitter
BRAND THINKING AND OTHER NOBLE PURSUITSby Debbie Millman
DORI TUNSTALL
design anthropologist *
WTFWTFWTF*
“…trying to figure out how to understand people and how to design products, communications, and experiences in ways that resonate with people.”
(practical definition.)
“…trying to understand how the processes and artifacts of design help define what it means to be human.”
(theoretical definition.)
YASSSYASSSYASSS
WELCOME T0
DESIGNANTHROPOLOGY
101
DESIGN ANTHROPOLOGY SOCIAL INNOVATION
(roots of design anthropology)
DETAILS
but seriously, what is this?
DESIGN Collaboration of planning, knowledge and execution to solve for complex problems.
Uniquely human.
ANTHROPOLOGY
Gunn, Wendy. Design Anthropology: Theory and Practice (p. 2). Bloomsbury Publishing. Kindle Edition.
“the comparative study of societies and cultures, based on detailed empirical research in concrete social contexts.”
Image © Dori Tunstall (https://goo.gl/DyI0E9) “Rebranding Anthropology Textbooks”
~EXOTIC~~EXOTIC~~EXOTIC~
ROLE
what do these people do all day?
“The design process must integrate field-specific knowledge with a larger understanding of the human beings for whom design is made, the social circumstances in which the act of design takes place, and the human context in which designed artifacts are used.”
Gunn, Wendy. Design Anthropology: Theory and Practice (p. 3). Bloomsbury Publishing. Kindle Edition.
“The design process must integrate field-specific knowledge with a larger understanding of the human beings for whom design is made, the social circumstances in which the act of design takes place, and the human context in which designed artifacts are used.”
Gunn, Wendy. Design Anthropology: Theory and Practice (p. 3). Bloomsbury Publishing. Kindle Edition.
“The design process must integrate field-specific knowledge with a larger understanding of the human beings for whom design is made, the social circumstances in which the act of design takes place, and the human context in which designed artifacts are used.”
Gunn, Wendy. Design Anthropology: Theory and Practice (p. 3). Bloomsbury Publishing. Kindle Edition.
“The design process must integrate field-specific knowledge with a larger understanding of the human beings for whom design is made, the social circumstances in which the act of design takes place, and the human context in which designed artifacts are used.”
Gunn, Wendy. Design Anthropology: Theory and Practice (p. 3). Bloomsbury Publishing. Kindle Edition.
understanding of present practices in order to design for future ones.
start end
VACUUMVACUUMVACUUMdon’t do this. ever. no, seriously. don’t.
(no, for real. stop thinking about doing this.)
HISTORY
how did this come to be?
1930s The Hawthorne Study
at Western Electric Hawthorne plant
Studied social + physical aspects of workers’ productivity
THE HAWTHORNE EFFECT 👀
“Ack! I’m being watched!” *changes behavior*
THERE MIGHT BE SOMETHING HERE… 🔍
(companies be like)
1940s + ‘50s Industrial anthropologists at large companies
Behavioral + psychological factors of workers
FAST FORWARDFAST FORWARDFAST FORWARD
1980s Xerox PARC
Foundations for HCI as we know them today
Ethnographic research + software!
1980s, cont. Lucy Suchman (there’s a legend about this…)
LEGEND DEBUNKING TIME!LEGEND DEBUNKING TIME!LEGEND DEBUNKING TIME!
LEGEND DEBUNKING TIME!LEGEND DEBUNKING TIME!LEGEND DEBUNKING TIME!
LEGEND DEBUNKING TIME!LEGEND DEBUNKING TIME!LEGEND DEBUNKING TIME!
LEGEND DEBUNKING TIME!LEGEND DEBUNKING TIME!LEGEND DEBUNKING TIME!
LEGEND DEBUNKING TIME!LEGEND DEBUNKING TIME!LEGEND DEBUNKING TIME!
LEGEND DEBUNKING TIME!LEGEND DEBUNKING TIME!LEGEND DEBUNKING TIME!
Hand by Rudy Jaspers (https://goo.gl/n9va7m)
LEGEND DEBUNKING TIME!LEGEND DEBUNKING TIME!LEGEND DEBUNKING TIME!
1980s, cont. Lucy Suchman (legend debunked)
1980s, cont. Lucy Suchman (legend debunked)
Video AND observation/interviews
WHAT ARE PEOPLE REALLY DOING? 🔍
1990s Include users, participatory design
Add frameworks + tools
Focus on experiences
IDEO, Sonic Rim, E-lab
HOW IS EXPERIENCE AFFECTED?
mid ‘90s Better experience = better products
Better products = more money
More money = 🤑🤑🤑 + world peace (lol, no)
(companies be like)
LISTEN TO THEM
(what history has taught us)
OBSERVE THEMINCLUDE THEM
LISTEN TO THEM
(what history has taught us)
OBSERVE THEMINCLUDE THEM
LISTEN TO THEM
(what history has taught us)
OBSERVE THEMINCLUDE THEM
NO 5#!7, SHERLOCK.NO 5#!7, SHERLOCK.NO 5#!7, SHERLOCK.
INNOVATION IS BORN FROM THE ORDINARY.
WE DESIGN QUITE WELL FOR “US.”
DESIGN ANTHROPOLOGY SOCIAL INNOVATION
(roots of design anthropology)
“US”= PEOPLE WHO WANT FOR NOTHING. WE’RE THE NORM.
FUTURE
how will this impact the future of design?
“…trying to understand how the processes and artifacts of design help define what it means to be human.”
(theoretical definition.)
HUMANITY What are we missing?
Who are we forgetting?
How can we learn from others?
Designers as collaborators
IAN J. EWART
engineer + anthropologist
Image © Ian Ewart “Designing by doing: Building bridges
in the highlands of Borneo”
Image © Ian Ewart “Designing by doing: Building bridges
in the highlands of Borneo”
Image © Ian Ewart “Designing by doing: Building bridges
in the highlands of Borneo”
Image © Ian Ewart “Designing by doing: Building bridges
in the highlands of Borneo”
REDEFINE THE HUMAN EXPERIENCE
NO ONE NEEDS TO BE SAVED.
(oh word?)
NO ONE IS BROKEN.
(“for real?” yes, for real.)
WE HAVE BROKEN SYSTEMS WE’VE BEEN IGNORING.
LISTEN TO THEM
(what history has taught us)
OBSERVE THEMINCLUDE THEM
LISTEN TO THEM
(what history has taught us)
OBSERVE THEMINCLUDE THEM
LISTEN TO THEM
(what history has taught us)
OBSERVE THEMINCLUDE THEM
IMPROVE LIVES. PUSH HUMANITY FORWARD.
