american advertising federation student conference 11 08 08
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EntrepreneursEntrepreneurs
Phil MorabitoCEO
Tel. [email protected]
Phil MorabitoCEO
Tel. [email protected]
Presented by
Denise Patrick
Vice President, Marketing and Creative Services
Pierpont Communications
No, Really.
It’s All True.
Do You Have What It Takes?
The one thing holding me back is __________________________.I will succeed if ____________________________.In 10 years, I want to be ____________________________.
What a beautiful child!
Was it nature or nurture?
Oldest of Five, Only Girl
Politically Active Family
Both Parents in Sales
We Should Have Seen the Signs
Garage Sale – At 4!
Didn’t play school. Didn’t play house. Played Commercial!
Majored in philosophy
I gotta get out of here!
Party Down, Dude!
Oh – Wait – This is Real Life.
Darn Job.
Marketing? Sounds good.
What do I need to know now?Involuntary Lesson:Grab opportunities.
Personality (and ego) drives choices
Admitted to myself I had big dreams
New Question: How do I do it?
Giving It A Shot
And then, I lost it…
Death and Resurrection
The “grit to fail thrice”
Slightly crazy emotional response
Kids Still Gotta Eat
Build on my strengths
Manage my weaknesses
Leverage whatever assets I had left
Results: Big Money, baby.
My First Retirement
New possibilities
Skill development
Authentic confidence
Became less of a jerk
Work for Someone Else?
OK – I’ll admit it. I was lonely.
Wanted a team environment with integrated skill base
Intrapreneurial component a big draw
I now have an office of people
to ease my loneliness.
New Areas of Study
Creating meaningful results
Building sustainable processes
Influencing with transparency and authenticity
Persuasion vs. Manipulation
I Want More Than 15 minutes…
Facilitating Thought vs.
Preaching the Right Answer
Questions and Comments
www.piercom.com/blog