american airlines
DESCRIPTION
How twitter helps a companyTRANSCRIPT
PANTEION UNIVERSITYMARKETING AND PUBLIC
RELATIONS LABSOCIAL MEDIA AND
ENTREPRENEURSHIP
How a company effectively used twitter for business
DOUBLE PAIRΑΝΑΣΤΑΣΙΑ ΚΤΕΝΑΕΚΤΟΡΑΣ ΑΕΡΑΚΗΣ
ΤΙΝΑ ΣΕΛΙΝΟΠΟΥΛΟΥΠΕΤΡΟΣ ΔΗΜΗΤΡΑΚΟΣ
ΜΑΡΙΟΣ ΨΑΡΙΑΝΟΣ
GLOBALLY KNOWN AIRLINE COMPANY CORRECT AND POWERFUL PRESENCE ON
TWITTER- no superficial communication with clients
HAS PROVEN WITH ACTIONS THE POWER OF TWITTER- terrorism case
WHY AMERICAN AIRLINES??
AMERICAN AIRLINES & TWITTER • DIRECT CUSTOMER
INTERACTION- constant communication with customers
Personal help and costumer dealing FEEDBACK from customers• promotes services and special offers
FRIENDLY
PERSONAL
GOALS RESULTS
Something special… …in the AIR! A.A
INCREASE CUSTOMERS
INCEASE KNOWLEDGE OF BRAND
ADVERTISE THE COMPANY AND ITS SERVICES
INCREASE INCOME
GOOD RELATIONS WITH COSTUMERS
CONFORT BETTER QUALITY
OF COSTUMER SERVICE AND BETTER IMAGE OF THE COMPANY IN WHOLE
ACTS BEFORE PROBLEMS ARISE
Case Study Using Twitter, American Airlines Defuses Security Incident
HOW IT STARTED•Police stops the aircraft/threat of terrorist attack•Worried passengers tweet about the attack•CNN, FOX NEWS read the information/tweets and broadcast them on the news
HOW IT ENDED•Company employees were informed about what was going on in the aircraft from the tweets.•Through twitter they communicated with the passengers and calmed them•The crisis was avoidedThis case opened the eyes of
American Airlines and proved the value of direct
communication with her costumers. CORRECT
MARKETING
SAME OLD… SAME OLD…
GREEK STYLE!!!!
•Since 2006, its founders and its highly motivated workforce have been striving to create a well-established and well-respected name in the Charter Airline business.•After 4 years of hard work, focus and improvement of the entire professional team, Hellenic Imperial Airways received its first award as “The Best European Charter Airline 2010, ITM”. •Ambitious plans to expand fleet and activities in 2011, in order to create a large network of scheduled flights to domestic and international destinations, starting as of June 2011. •So far the Hellenic Civil Aviation Authorities announced Hellenic Imperial Airways as the designated national Greek carrier to operate to Johannesburg, Dubai, Beirut, Havana , Kuwait, Bahrain, Melbourne and Manila.
NEED OF Direct and constant
communication with clients Feedback and problem
solving Constant and increasing
competition in the airline business.
Need to create a closer relationship with the clients
GET YOUR TWEET ON!!!
Constant informing of clients about
FREE advertisement Saving money The company is no
longer just a company-she cares about her costumers and deals with their problems immediately
Immediate informing of costumers about company changes.
More people visit the official site of the airline.
Increased number of clients
RESULTS OF CREATINGTWITTER
DOUBLE PAIR
CREATORS ANASTASIA-MARIE KTENA TINA SELINOPOULOU PETROS DIMITRAKOS MARIOS PSARIANOS EKTORAS AERAKIS
TWITTER HANDLER:@nastazia_91
PROFESSORS:GIORGOS GIANNAKEAS
NEKTARIOS SILIGARDAKHSIWANNHS DOKSARAS
COORDINATOR:LHDA TSENE
HEAD OF LAB:BETTY TSAKARESTOY