american ultra
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Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
American Ultra (Lionsgate)
Online Marketing/Mobile/Social Media/Retail DMA: Los Angeles
Project Manager: Sean Bello [email protected]
Overview of Campaign This report recaps our marketing efforts for AMERICAN ULTRA. Our outreach included the following:
1. Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop 2. Dedicated Emailing – To CC members in LA and a national email 3. Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (19K+) 4. Newsletter Ads/Calendar Listing/Trailer Post – Promoting film release 5. Sweepstakes – Pages hosted on campuscircle.com 6. Retail Promotion – Gift Certificate giveaway (Dementia – LA)
The campaign has 4,418 clicks (includes 3,242 bitly clicks), 8,675 content related page views and 679 social media engagements to date. The total reach for the Facebook campaign was 12,115. There were 11,200 impressions for the Twitter campaign.
Original Content
Page Views – 915 views to date Social Media Interactions – 347
Original Content Facebook Boost
Original Content Twitter Campaign
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 687K+ to date. Clicks – 472 to date
Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.
Dedicated Email #1
Delivered (LA) – 20K+ Opened – 2,498
Clicks – 683 National – 85,133
Campus Circle
Newsletter Emails – 20K+ Opens – 1,623
Campaign Clicks– 21
Calendar Listing
Page Views – 84
Film Trailer
Page Views – 140
Social Media #1
Social Media #2
Screening Page - LA Page Views– 849
SM Interactions - 136
Screening Page - OC Page Views– 462
SM Interactions - 6
Sweepstakes Page
Page Views– 2,104 Entries – 890 to date SM Interactions - 71
Sweeps Demo - Age
Sweeps Demo - Gender
Sweeps Demo - Ethnicity
Sweeps Demos - Status