AMIT RANJANE-Mail: amit78us@gmail.com ~ Contact: 09971846061 ~ Assistant Manager-Marketing

Current Location: Gurgaon

PROFESSIONAL SYNOPSIS

Offering over 10+ years of total experience in Marketing (Product & Brand) which comprises of new Product Development

and Brands Communications.

Presently designated as Assistant Manager-Marketing with USG Boral Building Products (India) Pvt. Ltd.

In quest of career enhancement in Brand & Product marketing with a high growth oriented organization.

Exposure of national role Marketing and Brand Communication, PR, Business development and research, Develop and execute large format loyalty program's

Areas of Exposure

Product Pricing and Positioning Brand Building/Activation Keyword AnalystProduct Launch Market Research/Analysis Trade MarketingBudget Management Creative Agency management Digital Marketing

ORGANISATIONAL SCAN

Apr 2011 – Till date USG Boral Building Products India Pvt. Ltd. (A JV between USA & Australian Co.), Gurgaon

Assistant Manager–Marketing joined as Sr. Executive

Deliverables: Develop and manage new and existing products to maximize profits and market share from Market strategy to P&L, which

comprises of development, packaging, and brand management for $ 44 (30000 INR) Million business for India, Nepal and Sri Lanka.

 Digital marketing through Website, Email campaigns and Videos with the coordination of Malaysia Global team and group

vendor.

Complete ownership of Marketing Communication product launch, channel pricing and incentive programs, budget planning

and tracking, profit targets tracking and brand building thru BTL activities, exhibitions, road shows and dealer meets.

Work out action plan to enhance product visibility at shop front, and track secondary sales to garner share of wallet report.

Develop and manage new and existing products to maximize profits and market share in target market. Product positioning at

shop front with relevant POS and literature to gain channel partner and end customer mind share Vs competition products.

Developing brand and communication and develop display units to improve knowledge for store sales staff which plays key

role in market selection of new product launch.

Brand Management: Management and development of Brand Architecture and the developments / inclusions / modifications

of the brand as a result of company acquisitions.

Achievements: Leading category growth of 20-25% annually.

Committee Member of Global Digital Marketing Manager (Representing India)

Feb 2009 – April 2011

Lafarge B G India Pvt. Ltd. , Gurgaon, Executive–Product and Promotions

Deliverables: Assist product manager in project product pricing (P&L), channel schemes (designing and disbursement) and quarterly

stock forecast.

Identified & executed Events & Exhibitions to display product for end consumer.

Positioned brands, expanding scope to include new categories. This includes identifying & switching to a new psychographic

target segment, developing the new brand positioning tools, new brand idea and communication campaign, incorporating

new visual identity etc.et.

Achievements: Ex-Editor for “Growth” (Internal Magazine)

June 2008 – Feb 2009Wings Brand Activations (I) Pvt. Ltd. (A BTL & Brand Solutions), New Delhi, Manager-Client Servicing

Deliverables: Responsible to develop & maintain client relationship for business growth.

Business development with an objective to expand business opportunities in different sectors.

Design customized branding & promotion concept as per individual client’s requirement.

Tie-up, negotiate and purchase with vendors for corporate gifts and production.

Recommend brand activation tools to key clients and get approvals for related, market activation.

Achievement: Several Awards on the business idea and new client development

Key Clients Handled – Canon, Apollo Tyres, Tata, Reckitt Benckiser, etc.

March 2007 – May 2008Inter Ads (An Advertisement & Exhibition organizer), Gurgaon, Project in-Charge

Deliverables: Drive client’s orientation towards exhibition for participation.

Selling Customize space as per client requirement.

Get involved in stall layout plan, fabrication and entire set up.

Involved in brochures & communication development for prospective client.

Coordinate with international partner (Mack Brooks) for their clients’ requirement from India.

May 2005 - June 2006Creative Promotions (A promotions & advertising agency), New Delhi, Sr. Event Officer

Deliverables: Developed new clients and retain existing clients for business growth.

Developed promotional concept & ideas for individual clients.

Established and built successful partnerships with vendors, hotels, event management companies, and production services

companies.

EDUCATION QUALIFICATION:

10+2 (Office Management), BIEC, Patna

B.A (Hons.) in French, Banaras Hindu University, Varanasi.

PG Diploma in Event Management & PRs, EMDI Institute of Media and Communication, Bangalore.

Advance Digital Marketing Training Program, Delhi School of Internet Marketing, New Delhi.

IT KNOW HOW

Ms-Office & Coral Draw Useful in marketing collaterals work.

Basic diploma in Photography Useful in product shoot.

Dale Carnegie certified: Power presentation Useful in internal & external communication.

PERSONAL DOSSIER

Date of Birth : 18/04/1982

Hobby : Philately 2004 IT BHU Philately 1st Prize winner for “India in Space” showcase.

Language : English and Hindi

Current Location: Gurgaon, Haryana