올해의 100대 브랜드' 인포그래픽

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545556575859

100

FAST GROWING MARKETS

2014: YEAR OF TRANSFORMATION, CONSOLIDATION AND DISRUPTION

10% 16%

Google’s rise symbolizes the strength of the technology category.

Technology brands in the Global Top 100 total $827 billion, almost 30% of the value of the BrandZ™ Global Top 100.

Technology category rose 16% overall in brand value.

Top Brand

The value of the BrandZ™ Top 100 Most Valuable Global Brands 2014 is $2.9 trillion.

Top 100$2.6

trillion

Top 100$2.9

trillion

20142013

TwitterLinkedIn

FordBank of America

PayPalING Bank

UBS

Newcomers

The BrandZTM Top 100 Most Valuable Global Brands share price index consistently outperform the S&P market index.

Brand value appreciated by 54% among the BrandZ™ 2014 Top risers, compared with 44% last year.

TENC

ENT

+97%

+68%+61% +61% +58% +56% +56% +55% +53% +51%

06 07 08 09 10 11 12 13 14

81.1%

44.7%

BrandZ™

SPP 500

$271,893m $29,490m

TOP 10 BRANDS

$158,843m $147,880m $107,541m $90,185m $85,706m $80,683m $79,197m $77,883m $67,341m $64,255m

CATEGORY GROWTH

REGIONAL GROWTH

STOCK MARKET PERFORMANCE

TOP 10 RISERS

Glo

bal B

anks

Ap

parel

$99,599m

$123,800m

$251,351m

$72,306m

$171,621m

$66,207m

$111,758m

$330,427m

$111,528m

$280,975m

$841,482m

$109,033m

Reg

ional B

anks

Beer

Fast F

oo

d

Insurance

Luxury

Telecom

s

Perso

nal Care

Retail

Oil &

Gas

So

ft Drinks

Technolo

gy

Cars

$138,856m

Brand Contribution indicates how much of brand value can be attributed to brand itself. The index runs from 1 (low) up to 5 (high).

Luxury is the most represented category in the top brands by Brand Contribution with 6 brands, followed by beer with 2 brands.

GROWTH ACROSS ALL CATEGORIES FROM 2013

8283

8485

8687

8889

9091

9293

9495

9697

997 8 9 10 11 12 13 15 16 1714 31 32 33

3536

3738

3940

4142

4344

4546

4748

4950

5152

53

6061626364656667686970717273747677787980 7581

98

$330,427m

BRAND CONTRIBUTION

RISING IMPORTANCE OF TECHNOLOGY

KEY VALUATION CHANGES

Google increased the most in $ value in the 2014 rankings.

It has also increased signifi cantly since 2006, $121.4b, second only to the gain of $131.9b by Apple during the same period.

$45.2 BILLION

Tencent, the Chinese social network and Internet portal, led the list of fastest risers overtaking China Mobile as China’s most valuable brand.

97% BRAND VALUE

Twitter and LinkedIn entered the Top 100 for the fi rst time, at numbers 71 and 78, respectively.

TOP 100 DEBUT

Amazon became the fi rst retailer to enter the Top 10 at number 10.

TOP 10 DISTINCTION

$142,103m

FACE

BOOK

BT IKEA

UNIQL

O

FORD

MOVIS

TAR

NIKE

DHL

CVS

+29%

+17% +16% +16%+16%

+15%

+6%

+14%

+10% +11%

+8%

+3% +4%

+12%

www.brandz.com

5%3% 3%

3% 41%41%4%

29%40%

20%North

America

5.9%

50 Top 100 brands

$959,514m Top 10 brands

312

Continental Europe

19%

23 Top 100 brands

$246,799m Top 10 brands

312

UK

5.4%

6 Top 100 brands

$155,753m

Top 10 brands

12 3Asia

15.8%

20 Top 100 brands

$314,188m

Top 10 brands

312

WPP Report Infographic.indd 1 12/05/2014 09:47