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2. 20125 Actcat, Inc. + Open network lab Actcat, Inc. CEO Copyright 2012 Actcat, Inc. All Rights Reserved. 2 3. Copyright 2012 Actcat, Inc. All Rights Reserved. 3 4. => Copyright 2012 Actcat, Inc. All Rights Reserved. 4 5. (ok!) Copyright 2012 Actcat, Inc. All Rights Reserved. 5 6. 1. CPC/IMP/CPI AdLantis, MedibaAd, Nend, iAd, etc 2. (CPI) GREE Reward, CA Reward, Metaps, Tapjoy, AppDriver, AdLatte, etc 3. AppBank, Meet-I, , etc 4. 5. Copyright 2012 Actcat, Inc. All Rights Reserved. 6 7. CPC/CPI () 2001000 (CPC, 515) x (CVR) x x < ARPU(monthly) Copyright 2012 Actcat, Inc. All Rights Reserved. 7 8. iOS / AppBank 1 40 () 15000PV/10,0005000DL 1DL80 Android / 1 150 ()8000PV AppBank2666DL 1DL562 Copyright 2012 Actcat, Inc. All Rights Reserved. 8 9. Searchman DL Copyright 2012 Actcat, Inc. All Rights Reserved. 9 10. 3 ID ID Copyright 2012 Actcat, Inc. All Rights Reserved. 10 11. 200500 100150 10% (^o^) Copyright 2012 Actcat, Inc. All Rights Reserved. 11 12. Copyright 2012 Actcat, Inc. All Rights Reserved. 12 13. iOS 35%45% 3 Copyright 2012 Actcat, Inc. All Rights Reserved. 13 14. Android 5700DL/Day Mixi Copyright 2012 Actcat, Inc. All Rights Reserved. 14 15. ? () ? !?Copyright 2012 Actcat, Inc. All Rights Reserved. 15 16. Copyright 2012 Actcat, Inc. All Rights Reserved. 16 17. ADNW2 ADNW1 + ADNW2 + ADNW2 = 22,704 14,635 + 18,953 + xxx yyy = 22,704 ADNW2 ADNW1ADNW2 Copyright 2012 Actcat, Inc. All Rights Reserved. 17 18. 1. 2012/8 iOS(DAU300) 2. 2012/9 Android(DAU400) Android 3 => Android 18!! 3. 2012/9 2(DAU1000) 4. 2012/10 3(DAU500) Copyright 2012 Actcat, Inc. All Rights Reserved. 18 19. Copyright 2012 Actcat, Inc. All Rights Reserved. 19 20. Copyright 2012 Actcat, Inc. All Rights Reserved. 20 21. => Copyright 2012 Actcat, Inc. All Rights Reserved. 21 22. 10 Copyright 2012 Actcat, Inc. All Rights Reserved. 22 23. Android iOS Android () iOSCopyright 2012 Actcat, Inc. All Rights Reserved. 23 24. (Google Play / iOS) () () Copyright 2012 Actcat, Inc. All Rights Reserved. 24 25. ! Copyright 2012 Actcat, Inc. All Rights Reserved. 25 26. + iOS! ! Android => => => + Copyright 2012 Actcat, Inc. All Rights Reserved. 26 27. 2 Copyright 2012 Actcat, Inc. All Rights Reserved. 27 28. Copyright 2012 Actcat, Inc. All Rights Reserved. 28 29. 1. 2. 3. (NG) Copyright 2012 Actcat, Inc. All Rights Reserved. 29 30. Copyright 2012 Actcat, Inc. All Rights Reserved. 30 31. (CPC, 515) x (CVR) x x > ARPU(monthly) ! Copyright 2012 Actcat, Inc. All Rights Reserved. 31 32. mixpanel.com Copyright 2012 Actcat, Inc. All Rights Reserved. 32 33. Copyright 2012 Actcat, Inc. All Rights Reserved. 33 34. Copyright 2012 Actcat, Inc. All Rights Reserved. 34 35. ARPU Copyright 2012 Actcat, Inc. All Rights Reserved. 35 36. 31. 2. 3. Copyright 2012 Actcat, Inc. All Rights Reserved. 36 37. () AdMobAppDriverADNW Copyright 2012 Actcat, Inc. All Rights Reserved. 37 38. Copyright 2012 Actcat, Inc. All Rights Reserved. 38 39. Copyright 2012 Actcat, Inc. All Rights Reserved. 39 40. iPhone / iPod Touch http://acat.in/wishiAndroidhttp://acat.in/wishaCopyright 2012 Actcat, Inc. All Rights Reserved. 40 41. 2012510 8914 107 for iOS / Android 40iOS/Android/Web Copyright 2012 Actcat, Inc. All Rights Reserved. 41 42. 2012510 8914 107 : # Mail: koichiro.sumi@actcat.co.jp# Tel : 03-6434-5905# HP : http://www.actcat.co.jp/ Copyright 2012 Actcat, Inc. All Rights Reserved. 42
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