고급제품 홍보방식 비교

Rarely Acting to the Best,Routine and Tedious Practices of

Advertisement/PR in Korea

Event UnveilingAll-New Jaguar XJon 10th May,in Seoul

Source: http://mrahn.kr/235Wine Ambassador Hugo Ahn’s the Global Leadership Academy, Seoul

hugoahn@hanmail.net 017-748-1132

Case study on Jaguar Korea’s

3.

“Every wise woman buildeth her house: but the foolish plucketh it down with her hands.”

Proverbs 14:1

A photo ofthe unveiling event of

new flag-ship car…

Could you see the problems?

Some probabilities to cause serious damages against

the image of Jaguar brandsin Korean market…

A sort of CF/Broadcast accidents?

Please refer to the event photo analysis as below!

Before going to the analysis,please give your eyes to the benchmarking-purposed photo

presented below.You may easily notice it when going through the main road of South

Seoul.

Samsung Fashion – Cheil Industries Inc.

Men Cloths‘Galaxy’

Model:PeirceBrosnan

http://www.galaxy.co.kr/kor/index.jsp

Now, Wine Ambassador’s Alternative Ideas!

Amateurish costume arrangements by a lazy but brave man model may heavily damage the

image of prime carsGlobal Advertisement Staff deep sighs...

At the unveiling event of ‘All-New Jaguar XJ' in SeoulInterior inspired by luxurious yachts and finest librariesPriced around 200 million Korean Won

Wine Ambassador’s alternative ideas:Why didn't you drop at a Galaxy clothing store!

would cause Coventry Headquarters'

You should have simply picked up this brochure for a benchmarking purpose…

The other ‘conventional’ benchmarking photo sourced from Mother company! Please compare with those of Jaguar Korea's and Wine Ambassador's and check whether Wine Ambassador's suggestions are appropriate and positioned on the same context with the Headquarters' or not!

Oh, no! It shouldn’t be… should it? Tags: Doubts on color blindness, deficiency or developmental

disabilities

concerning the woman model, she causes a feeling that she is not a Jaguar owner nor of his family members and is suspected as a non-regular guest

rider.

In addition,

Another Problems… Added

Isn't it alright?None of Field Manual

nor Checklists prepared?

Amateurish costume arrangements by a lazy but brave man model may heavily damage the image of

prime carswould cause Coventry Headquarters‘ Global Advertisement Staff deep sighs...

At the unveiling event of ‘All-New Jaguar XJ' in Seoul

Interior inspired by luxurious yachts and finest libraries

Priced around 200 million Korean Won

Tags: Doubts on senile deficiency, none of dress rehearsal, video tests

So, the Analysis… Modified as

Amateurish costume arrangements by a lazy but brave man model may heavily damage the

image of prime carsGlobal Advertisement Staff deep sighs...

At the unveiling event of ‘All-New Jaguar XJ' in SeoulInterior inspired by luxurious yachts and finest librariesPriced around 200 million Korean Won

Wine Ambassador’s alternative ideas:Why didn't you drop at a Galaxy clothing store!

would cause Coventry Headquarters'

Isn't it alright?None of Field Manualnor Checklists

prepared?

If you like to see the other analyses on ‘Rarely Acting to the Best,Routine and Tedious Practices of Advertisement/PR in Korea,’

Please refer to

Wine Ambassador Hugo Ahn’s the Global Leadership Academy

http://mrahn.krSeoul

http://mrahn.kr/232

Welcoming counter-comments at hugoahn@hanmail.net

017-748-1132