모바일 시대, 웹의 역할과 방향

Post on 03-Jul-2015

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Page 1

모바일 시대 , 웹의 역할과 방향

Page 2

OS competition

Mobile Industry = Competition among Operation Systems

Page 3

Mobile OS Evolution

Mobile Operation Systems’ Evolution Usability, Aesthetic design

Page 4

Mobile Eco system

Mobile Operation Systems’ Evolution

Page 5

Bar QWERTY

QWERTY Slide DOP

DOP+Stylus Pen

Mid SizeTablet

Big SizeTablet

TypingTypingTouchingTouching

TouchingWatchingDrawingWriting

TouchingWatching

TouchingWatching

UX is really important

Page 6

Application Era.

Application is opportunity to get success in Mobile industry.

Page 8

Service Platform

Including Facebook, A lot of web service platform affect Mobile clone.

Page 9

Web OS Platform

Not yet Web OS, but Web service platform

Page 10

Who had owner of UX

Different OS UI makes Users difficult.

Page 11

App Mobile Web App Mobile Web

Web? App?

What does the mobile UX look like?

Page 12

Native Apps

Mobile Services(Apps) from OS Provider

Page 13

3RD Party Service Platform

Globally 3RD Party Venture companies are growing up.They have their own UX for customer.

Page 14

Dilemma

Without Service platform No attractiveness for customer

With Service platform UX differentiation occurs

Page 15

Web will be the key

Many of apps will be made of web technology.

•One source Multi use•Multi device Same experience

Page 16

The Big Question mark?

“Our Biggest Mistake Was Betting Too Much On HTML5”

“It's not that HTML5 is bad. I'm actually, on long-term, really excited about it”

“One of the things that's interesting is we actually have more people on a daily basis using mobile Web Facebook than we have using our iOS or Android apps combined. So mobile Web is a big thing for us.”

Page 17

Need to have strategy

Slow responsePerformance

Native function support

VS.

Multi device supportMainly view function support

App

Web

App

Web

App Web Web

App

1. 2. 3.

Page 18

EOD

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