國際競爭策略 - 戴爾電腦
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DellDellDellDell()DellSWOTDell
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Dell() Round RockDellDellDell200757490,400
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() Dell1984Michael DellDell Dell Dell
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() DellMichael Dell19841,000
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() Dell13DellAPCC(Asia Pacific Customer Center)&APCC2CCC(China Customer Center)
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() DellAPCCCCC80%
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() Dell1994www.dell.com1996DellEx DellPremier.Dell.comDell
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() Dell2004
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() DellDellDell DellDell2599Dell
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() DellDell
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() Dell500
Dell
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Dell200722~2009130Dell
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Dell200722~2009130Dell
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Dell200722~2009130Dell
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DellOEM (1988~1997)ODM (1997~2002)JDM (2002~2003)IDM (2003 start)Dell
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()OEM(1988~1997)DellDell()ODM(1997~2002)DellDellDell
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()JDM(2000~2003)Dell()IDM(2003)DellDell
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Dell
1.2.BTOBuild to Order
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1. 2.Dell
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1.2.3.
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Dell
DellPC
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()
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Dell17~28%DellDellPC
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PC()CPU(CPUIntel)
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()DellDellDellDell
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()
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PC
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DellPC PCPCPC
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DellSWOT3 SWOT
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(Strength)1.Dell2.Dell 3.Dell(build to orderBTO) 4.Dell
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5.Dell6.DellDell7.Dell
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(Weakness)1.2.
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(Opportunity)1. 2.Dell 3.Dell
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(Threat)1.Dell 2.Dell3.DIYDell
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Dell1.
2.
3.
4.
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()(exCPU)
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()
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()Dell1Break-Fix2In-Factory3On-Site4Professional Consulting
DellDell 7590
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()Dell
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()DellDellDellDellDell
-4Dell
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Dell 94942003/11/27http://tw.knowledge.yahoo.com/question/question?qid=1607123005186http://tw.knowledge.yahoo.com/question/question?qid=1005031807065http://tw.myblog.yahoo.com/jw!9LfaNdeGBRuuHPfhuFnn2EEMqdO8/article?mid=1666
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THE END....
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