산업단지 서비스디자인 적용 패키지모델 - 한국디자인진흥원
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CONTENTS
01
02
03
05 /
07
06
04
2-1
2-2 SD
3-1 /
3-2
5-1
4-1
4-2
4-3
6
16
16
20
30
30
40
56
56
175
68
176
96
122
164
160
122
164
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4
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5
III. II. I. IV. V. / . .
I
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6
01 ( SDP)
,
.
.
.
Level 3
,
,
Level
.
Level 3 Work & Life Business Governance
, .
.
0311.indd 6 2016-03-16 12:52:05
-
7
III. II. I. IV. V. / . .
?
, ,
Service DesignDesign Innovation
Industrial complex Start-up Industrial eco-system
1960~1990 2000~2015 2016~
,
Fast follower First mover Value creator
Offshoring : Reshoring : Start-up
Design
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
2
2(~2018)
(~2017)
7
, , ,
, ,
, ,
,
,
EIP EIP ,
EIP (~2020)
300
7(), ()
(), (), (
), (, ), (
)
5
, , ,
0311.indd 7 2016-03-16 12:52:05
-
8
2/3 (
, 13.6) , (12.6%)
, , ,
(80.8%)
,
(), ()
, ,
.
(, )
,
(2012)
0311.indd 8 2016-03-16 12:52:05
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9
III. II. I. IV. V. / . .
.
2012.
. 2014.
:
*
.2014.
*
(2015. 4.11~15)
(1960~2000) (2000 )
*
* , ,
* GAP
ICT
- ICT
-
-
- 18
( )
( )
( )
( )
()
.
,
(48)
()SHT(4)
(19),
EG(10)
EG
WTI
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10
02[ ]
/
SD
/
Desk ResearchField Research
Service Design Framework
Desk ResearchField Research
Service Design Strategy
Divergent Workshop- Ideation- Concept Generation
Convergent Workshop- Concept Selection
Concept Description
Benchmarking Interview Shadowing
Framework SD SD
Interview Shadowing Customer Journey Map
/ Service Flower In-depth Interview
Mandal-Art Concept Sketch
KANO Scoring Model B/C Ratio
Stakeholder Mind Map Benchmarking Design
Service Blueprint Service Manual Business Model Canvas
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11
III. II. I. IV. V. / . .
,
03
M
D
E
P
S
M D E P S
M D E P S
M D E P S
M D E P S
M D E P S
M D E P S
M D E P S
M D E P S
M D E P S
M D E P S
M D E P S
M D E P S
M D E P S
M D E P S
M D E P S
M D E P S
M D E P S
M D E P S
M D E P S
M D E P S
M D E P S
M D E P S
M D E P S
M D E P S
M D E P S
DISCOVER DEFINE DEVELOP DELIVER
(IN depth Interview)
(Focus Group Interview)
(Unfocus Group Interview)
(Contextual Interview)
(User Survey)
(The Five Whys)
(A Day in Life)
(Expectation Maps)
(Usability Test)
(Town Watching)
(Cultural Probes)
(Shadowing)
(Mobile Ethnography)
(Service Safaris)
(Heuristic evaluation)
PLC (Product Life Cycle analysis)
BCG (BCG matrix)
SWOT (SWOT analysis)
(Delphi method)
PEST (Pest analysis)
STEEP (STEEP analysis)
FAW (Force at work)
5 Forces Analysis
(Morphological Analysis)
(Trend Extrapolation)
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12
: , .
2013.
M D E P S
M D E P S
M D E P S
M D E P S
M D E P S
M D E P S
M D E P S
M D E P S
M D E P S
M D E P S
M D E P S
M D E P S
M D E P S
M D E P S
M D E P S
M D E P S
M D E P S
M D E P S
M D E P S
M D E P S
(Ice Breaking)
(Brain storming)
(Mind map)
(6 thinking hats)
(What If)
(Brain Writing)
(Check-list method)
(Mandal-art)
(Gordon Method)
NM (NM Method)
(Affinity diagram)
(Fish Bone Diagram)
(Heuristic evaluation)
(Mock-up)
(Group Sketrch)
(Flim Making)
(Desktop work through)
(Service Staging)
DISCOVER DEFINE DEVELOP DELIVER
DISCOVER DEFINE DEVELOP DELIVER
DISCOVER DEFINE DEVELOP DELIVER
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14
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15
III. II. I. IV. V. / . .
II
2-1
2-2 SD
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16
2-1
01 Level
02
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17
III. II. I. IV. V. / . .
()
- ,
- / / /
-
-
, ( JC )
()
50%, 8%, 4.5%
, , , , 5 8
(, ) ( )
,
,
Level
01
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-
18
Work & Life
,
(, )( )
,
Work & Life Business Governance
Level
3
0311.indd 18 2016-03-16 12:52:07
-
19
III. II. I. IV. V. / . .
02
Startup
SME
Major Enterprise
, , .
,
/,
.
, / .
, , .
Client
Supplier
Cluster
Industry Value
Complex
Industry Value
Ecosystem
,
,
/
SMEStartup
M&A
/
Cluster
Co-Competition
Start-up
( ) Level
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-
20
2-2 SD
01
02 Issue Grouping
03 Level
04
05 Level
06
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21
III. II. I. IV. V. / . .
, 48
, , Governance( ),
Business( ), Work/Life( )
4.
1. /
19.
14.
37
29.
25.
41. IT
33.
3. /
45.
5.
10. /Gap
22.
20.
15. -
38.
30.
26.
42.
35.
6.
46.
13.
11.
23
21.
16. R&D
39. belt
31.
27.
43.
36.
7. /
47. Faciliator
18.
12.
34.
28.
24.
40. benefit
32. /
2.
44.
1. /
8. Identity
48.
Work/Life
Business
Governance
01
17.
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22
3 5
: ,
/
: ,
/ :
/ :
: ,
/ :
R&D/ : ,
: ,
/ :
: ,
: , ,
: /,
: ,
/ : , ,
:
Business
/
R&D/
/
Work/Life
/
Governance
/
/
/
IssueGrouping
02 +
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23
III. II. I. IV. V. / . .
50 9
( )
( )
46.6% ( )
Platform C.H/W
ex) 4.0
Platform D.S/W
ex)
Platform A.
ex)
Platform B.
ex)
50% ( )
46.6% ( )
50% ( )
Level
03
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24
I
( )
Safety DesignSystem Design
( )
,
Welfare DesignSystem Design
H/W
Ecosystem DesignSafety Design
S/W
(, , )
Ecosystem DesignWelfare Design
Dynamic
=>
04
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25
III. II. I. IV. V. / . .
,
Level
* Work & Life
46.6% ( )
50% ( )
46.6% ( )
50% ( )
Work &
Life
Business
Governance
Work & Life
Business
Governance
Work & Life
Business
GovernanceWork &
Life
Business
Governance
Level
05
0311.indd 25 2016-03-16 12:52:08
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26
( SDP)
(Work/Life)
.
/
.
, Desk
Research Field Research .
.
.
.
Benefit cost
.
.
06
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-
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-
28
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29
III. II. I. IV. V. / . .
III
3-1 /
3-2
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30
3-1 /
01 /
02 _ Shadowing
03 _ Interview
04 _ Customer Journey Map
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-
31
III. II. I. IV. V. / . .
/
01 /
.
. Shadowing ,
Persona Customer Journey Map
.
. insight
.
Shadowing
Shadowing() ,
.
. Shadowing
, .
Interview
.
,
.
.
, .
.
.
Customer Journey Map
Customer Journey Map
. Customer
Journey Map persona ,
.
.
0311.indd 31 2016-03-16 12:52:09
-
32
/ , (Shad-
owing) / ,
/ /
.
/,
.
/ .
.
.
. .
.
.
Shadowing
02
0311.indd 32 2016-03-16 12:52:09
-
33
III. II. I. IV. V. / . .
, SK TP
,
.
,
,
. ,
.
. ,
( 249), . ,
. ,
, .
, ,
. .
0311.indd 33 2016-03-16 12:52:09
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34
Shadowing
.
Q. ?A. . ,
.
Q. ?A. . . .
Q. ?A. 9 ,
.
Q. ?A. ,
.
.
Q. ?A. .
Q. ?A. ... .
Q. ?A. . .
Interview
03
0311.indd 34 2016-03-16 12:52:10
-
35
III. II. I. IV. V. / . .
Interview Shadowing ,
, /
persona Customer Journey
Map . Customer Journey Map Touch Point
.
Customer Journey Map
04
0311.indd 35 2016-03-16 12:52:10
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36
Persona
. 29.
.
.
.
20 .
.
.
.
.
.
: 29
:
: ()
: 300
:
: ,
: , , ,
:
, . .
0311.indd 36 2016-03-16 12:52:10
-
37
III. II. I. IV. V. / . .
.
!. .
.
. .
.
.
0311.indd 37 2016-03-16 12:52:10
-
38
Persona
.
5 .
. .
3 .
.
.
.
: 33
:
: ()
: 400
:
: ,
: ,
: -/ -
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-
39
III. II. I. IV. V. / . .
.
.
. .
0311.indd 39 2016-03-16 12:52:11
-
40
3-2
01
02 _ /
03 _ Service Flower
04 _ In-depth Interview
05 _ Output
0311.indd 40 2016-03-16 12:52:11
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41
III. II. I. IV. V. / . .
01 /
/
.
.
, , /,
/, 5 .
/ 5
5 3 . 5
, , /, , 5 ,
,
.
/
/
/
Work / Life
/
0311.indd 41 2016-03-16 12:52:11
-
42
(
QWL , , , , 5
, 5 .)
, , /,
/, 5 3
.
/
/ /
. , /
.
Maslow 5 41 : 5
/
(A. Maslow)
/
/
Level.3
Level.2
Level.1
/
0311.indd 42 2016-03-16 12:52:11
-
43
III. II. I. IV. V. / . .
3 , 5 ,
, QWL, SHE(Safety, Heath and Environment) CPTED
. , 7 Likert Scale
.
?
?
?
?
?
?
?
?
?
?
?
?
?
?
/ ?
, / ?
, , ?
, ?
?
, ?
?
?
?
?
, ?
?
, ?
, ?
, , ?
, , ?
/
/
Level 2
Level 3
Level 1
/
QWL
0311.indd 43 2016-03-16 12:52:11
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44
/ /
,
/, /
. PDMA(Product Development and Management Association)
Evidenced Addressed
. ,
Evidenced, Addressed
, . /
,
.
Service DesignStakeholders
Service Designer
/(ex.)
Consultant
AddressedEvidence
0311.indd 44 2016-03-16 12:52:12
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45
III. II. I. IV. V. / . .
As-is /
, 1~7 // 3
/ . ,
. , addressed evidenced ,
0.5 . 5
. . /
Addressed(50%)Evidence(50%) (Adr+Evd)/2 Score Level Score Judge
? 4.14 4.14 4.14
? 3.86 4.64 4.25
? 4.00 3.07 3.54
? 3.14 3.29 3.21
? 4.00 3.64 3.82
? 4.14 3.36 3.75
? 3.00 4.21 3.61
? 2.57 2.07 2.32
? 3.14 4.07 3.61
? 3.00 2.57 2.79
? 3.14 3.00 3.07
? 1.86 2.00 1.93
? 4.00 2.31 3.15
, , ? 2.57 2.36 2.46
, , ? 3.29 3.21 3.25
, , ? 1.14 1.86 1.50
, , ? 2.86 2.29 2.57
? 2.71 2.79 2.75
? 3.00 3.07 3.04
/ ? 3.86 2.71 3.29
, / ? 3.29 2.36 2.82
, , ? 2.86 2.00 2.43
, ? 4.29 3.50 3.89
, ? 3.29 2.43 2.86
, ? 4.71 3.64 4.18
, ? 2.57 2.29 2.43
? 3.43 2.14 2.79
? 2.43 3.21 2.82
? 3.00 2.43 2.71
? 3.71 3.14 3.43
level
Level 1
Level 2
Level 3
Score Average
3.79
2.78
3.00
Judge
3.79
3.08
2.48
2.86
3.14
/
/
1-3
3-5
6-7
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46
Service Flower
Lovelock et. al Service Flower Model Core Supplementary
. Core
/ core supplementary(core product
) .
Lovelock Service Flower Model
.
Core Product:
Information: product/service
ex. , , , ,
Consultation: /
ex. , ,
Order Taking: product/service ,
ex. , ,
Hospitality:
ex. , , , ,
Safekeeping: ,
ex. ,
Exceptions;
ex. , ,
Billing:
ex.
Payment:
ex. ,
The Flower of Service (Lovelock et. Al)
Information
Payment
Billing Order Taking
Consultation
Exceptions
Safekeeping
Hospitality
Enhancing elementsFacilitating elements
Core
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-
47
III. II. I. IV. V. / . .
, / Ser-
vice Flower .
work&life , 5
/, /, / , /, 5
.
5 /
5 ,
,
, /
.
/
work &life
/
0311.indd 47 2016-03-16 12:52:12
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48
/
.
, /
(Foundation Reinforcement), (Function Enhancement), (Innova-
tion Enrichment) 3 .
/
In-depth Interview
In-depth Interview()
. In-depth Interview
.
,
.
In-depth Interview ,
, , ,
. 1
, 1:1 .
.
work &life
work &life
work &life
/
work &work &lifelife
/
work &work &lifelife
/
Estimation Result Service DesignStrategyLevel1 Level2 Level3
Level 1
Foundation
Reinforcement
Level 2
Function
Enhancement
Level 3InnovationEnrichment
1-3
3-5
6-7
Service Design Priority
0311.indd 48 2016-03-16 12:52:13
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49
III. II. I. IV. V. / . .
/ , (Ad-
dressed) 7, (Evidence) 14
/
/
02
0311.indd 49 2016-03-16 12:52:13
-
50
/ /
.
/ 3.79 , / /
3.08, 2.48, 2.78 , / 2.86, 3.14
, 3 .
/
Addressed(50%)Evidence(50%) (Adr+Evd)/2 Score Level Score Judge
? 4.14 4.14 4.14
? 3.86 4.64 4.25
? 4.00 3.07 3.54
? 3.14 3.29 3.21
? 4.00 3.64 3.82
? 4.14 3.36 3.75
? 3.00 4.21 3.61
? 2.57 2.07 2.32
? 3.14 4.07 3.61
? 3.00 2.57 2.79
? 3.14 3.00 3.07
? 1.86 2.00 1.93
? 4.00 2.31 3.15
, , ? 2.57 2.36 2.46
, , ? 3.29 3.21 3.25
, , ? 1.14 1.86 1.50
, , ? 2.86 2.29 2.57
? 2.71 2.79 2.75
? 3.00 3.07 3.04
/ ? 3.86 2.71 3.29
, / ? 3.29 2.36 2.82
, , ? 2.86 2.00 2.43
, ? 4.29 3.50 3.89
, ? 3.29 2.43 2.86
, ? 4.71 3.64 4.18
, ? 2.57 2.29 2.43
? 3.43 2.14 2.79
? 2.43 3.21 2.82
? 3.00 2.43 2.71
? 3.71 3.14 3.43
level
Level 1
Level 2
Level 3
Score Average
3.79
2.78
3.00
Judge
3.79
3.08
2.48
2.86
3.14
/
/
0311.indd 50 2016-03-16 12:52:14
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51
III. II. I. IV. V. / . .
/
, / /
.
Service Flower
03
/
work &life
work &life
work &life
/
work &work &lifelife
/
work &life
/
Estimation Result Service Design
StrategyLevel1 Level2 Level3
Level 1
Foundation
Reinforcement
Level 2
Function
Enhancement
Level 3InnovationEnrichment
1-3
3-5
6-7
Service Design Priority
0311.indd 51 2016-03-16 12:52:14
-
52
/
In-depth
, , .
.
.
In-depth Interview
04
0311.indd 52 2016-03-16 12:52:14
-
53
III. II. I. IV. V. / . .
,
.
Output
05
/
/
Strategic Area
/
0311.indd 53 2016-03-16 12:52:14
-
54
0311.indd 54 2016-03-16 12:52:14
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55
III. II. I. IV. V. / . .
IV
4-1
4-2
4-3.
0311.indd 55 2016-03-16 12:52:15
-
56
4-1
01
02 _ Divergent Workshop
03 _ Mandal-Art
04 _ Idea List
05 _ Idea Grouping
06 _ Concept Sketch
0311.indd 56 2016-03-16 12:52:15
-
57
III. II. I. IV. V. / . .
01 Divergent Workshop Divergent Workshop
. Divergent Work-
shop Convergent Workshop
.
Ideation
Brainstorming, Mandal-Art,
Concept Sketch
.
, /
, .
0311.indd 57 2016-03-16 12:52:15
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58
Mandal-Art
(Mandal-Art) ,
,
. .
(theme) 1 8
.
.
Theme
Id e a 0 1 Id e a 0 2 Id e a 0 3
Id e a 0 8 Id e a 0 4
Id e a 0 7 Id e a 0 6 Id e a 0 5
Theme
Id e a 0 1 Id e a 0 2 Id e a 0 3
Id e a 0 8 Id e a 0 4
Id e a 0 7 Id e a 0 6 Id e a 0 5
Id e a 0 1Id e a 0 1 - 8 Id e a 0 1 - 4
Id e a 0 1 - 2Id e a 0 1 - 1 Id e a 0 1 - 3
Id e a 0 1 - 6Id e a 0 1 - 7 Id e a 0 1 - 5
Id e a 0 2Id e a 0 2 - 8 Id e a 0 2 - 4
Id e a 0 2 - 2Id e a 0 2 - 1 Id e a 0 2 - 3
Id e a 0 2 - 6Id e a 0 2 - 7 Id e a 0 2 - 5
Id e a 0 3Id e a 0 3 - 8 Id e a 0 3 - 4
Id e a 0 3 - 2Id e a 0 3 - 1 Id e a 0 3 - 3
Id e a 0 3 - 6Id e a 0 3 - 7 Id e a 0 3 - 5
Id e a 0 8Id e a 0 8 - 8 Id e a 0 8 - 4
Id e a 0 8 - 2Id e a 0 8 - 1 Id e a 0 8 - 3
Id e a 0 8 - 6Id e a 0 8 - 7 Id e a 0 8 - 5
Id e a 0 4Id e a 0 4 - 8 Id e a 0 4 - 4
Id e a 0 4 - 2Id e a 0 4 - 1 Id e a 0 4 - 3
Id e a 0 4 - 6Id e a 0 4 - 7 Id e a 0 4 - 5
Id e a 0 7Id e a 0 7 - 8 Id e a 0 7 - 4
Id e a 0 7 - 2Id e a 0 7 - 1 Id e a 0 7 - 3
Id e a 0 7 - 6Id e a 0 7 - 7 Id e a 0 7 - 5
Id e a 0 6Id e a 0 6 - 8 Id e a 0 6 - 4
Id e a 0 6 - 2Id e a 0 6 - 1 Id e a 0 6 - 3
Id e a 0 6 - 6Id e a 0 6 - 7 Id e a 0 6 - 5
Id e a 0 5Id e a 0 5 - 8 Id e a 0 5 - 4
Id e a 0 5 - 2Id e a 0 5 - 1 Id e a 0 5 - 3
Id e a 0 5 - 6Id e a 0 5 - 7 Id e a 0 5 - 5
0311.indd 58 2016-03-16 12:52:15
-
59
III. II. I. IV. V. / . .
Concept Sketch
(Concept Sketch) , , ,
.
.
0311.indd 59 2016-03-16 12:52:15
-
60
Divergent Workshop
02 Concept Ideation Workshop Concept Ideation Workshop Divergent Workshop
. 2 Divergent workshop Man-
dal-Art, Brainstorming .
1 Workshop
: 15
- 8
- 4
- 3
- Session1: Workshop
- Session2:
- Session3: Team Building
- Session4: Idea Generation
- Session5: Idea Screening & Idea Grouping
- Session6: Concept Sketch
- Session7: Idea Briefing
2 Workshop
: 14
- 7
- 6
- 1
- Session1: 1 Workshop Ideation
- Session2: Idea Generation
- Session3: Idea Screening & Idea Grouping
- Session4: Concept Sketch
- Session5: Idea Briefing
0311.indd 60 2016-03-16 12:52:15
-
61
III. II. I. IV. V. / . .
Mandal-Art
031, 2 Divergent Workshop Brainstorming Mandal-Art
Service Flower 5 ,
.
/ /
/
/
0311.indd 61 2016-03-16 12:52:16
-
62
Idea List
04 Service Flower
.
/
/ Pole
1:1
, portfolio
0311.indd 62 2016-03-16 12:52:16
-
63
III. II. I. IV. V. / . .
Idea Grouping
05 Idea List , , Grouping
23 Concept Idea .
Light Guardian
/
12
3
4
56
7
8
9
10
1112
13
14
Office
Air
Gym
1516
17
18
19
Upgrade Yourself
20
21
2223
/
/
Pole
1:1
,
portfolio
1 3
9
20
16
21
19
10
11
15
5
6
7
4
22
8
12
17
18
23
13
14
0311.indd 63 2016-03-16 12:52:16
-
64
Light Guardian
/
12
3
4
56
7
8
9
10
1112
13
14
Office
Air
Gym
1516
17
18
19
Upgrade Yourself
20
21
2223
/
/
Pole
1:1
,
portfolio
1 3
9
20
16
21
19
10
11
15
5
6
7
4
22
8
12
17
18
23
13
14
Function enhancement
, , / 10
.
Light Guardian
/
12
3
4
1 3
4
Office
Air
Gym
1516
17
18
19
Upgrade Yourself
20
21
2223
/
Pole
1:1
,
portfolio
20
16
21
19
15
22
17
18
23
0311.indd 64 2016-03-16 12:52:17
-
65
III. II. I. IV. V. / . .
Concept Sketch
06 1, 2 Concept Sketch Draft Briefing
Concept Sketch.
Convergent Workshop
.
[ ][ ]
[ ]
[ ]
0311.indd 65 2016-03-16 12:52:17
-
66
[ ]
[ ]
[ ]
[ ]
0311.indd 66 2016-03-16 12:52:17
-
67
III. II. I. IV. V. / . .
,
[]
[ ]
[ ]
0311.indd 67 2016-03-16 12:52:17
-
4-2
01
02 _ Convergent Workshop
03 _ KANO
04 _ Scoring Mod
05 _
06 _ Convergent Workshop
07 _
08 _ B/C Ratio
09 _ Convergent Workshop
0311.indd 68 2016-03-16 12:52:17
-
69
III. II. I. IV. V. / . .
01
.
Convergent workshop
.
.
.
Convergent Workshop
Convergent Workshop Divergent Work-
shop Workshop. Diver-
gent Workshop Convergent Workshop
.
. Convergent Workshop
, Kano
Model, Scoring Model,
, ,
(B/C Ratio) . ,
.
Kano, Scoring Model,
( , , )
. , B/C Ratio
()
.
External Workshop Internal Workshop
Convergent WorkshopCCoonnvveerrggeenntt WWoorrkksshhooppConvergent Workshop
KANO
Scoring Model
B/C Ratio
0311.indd 69 2016-03-16 12:52:17
-
70
KANO
(Kano)
,
. ,
4
.
(Indifferent)
: . .
(Must-Be)
: , ()
.
(One-Dimensional)
: , ()
, .
(Attractive)
: ,
.
Kano Model
Attractive OneDimensional
Indifferent Must-Be
0311.indd 70 2016-03-16 12:52:18
-
71
III. II. I. IV. V. / . .
KANO Working Step
.
.
() (Dysfunctional Question),
() . (, ,
)
() (Functional Question),
() . (,
, )
. (
, )
.
.
( , ) ,
.
,
,
.
.
,
.
, .
, 4
.
,
4 .
(Indifferent) ()
0311.indd 71 2016-03-16 12:52:18
-
72
.
(Must-Be) () ,
, ()
.
(One-Dimensional) ()
, ()
, .
(Attractive) () ,
,
.
KANO
, ,
, , .
4(, , , ) .
KANO
Attractive OneDimensional
Indifferent Must-Be
KANO GRID
(Functional Question)
(Dysfunctional Question)
0311.indd 72 2016-03-16 12:52:18
-
73
III. II. I. IV. V. / . .
Scoring Model
Scoring Model
, AHP ,
. SDP Scoring Model
,
.
Scoring Model Working Step
.
. ( 6 , 6
)
. ( , 1/
( ) )
10 . (
, )
.
.
( , ) ,
.
Scoring Model
-
- ,
- ,
9
Score
7
0.5 0.5
8
9
9 8
7 7
3 9
2 5
5 9
1 7
7 9
5 3 1
1
2
4
5
7
8
9
10
0311.indd 73 2016-03-16 12:52:18
-
74
Scoring Model
_ Benefit
(Attractiveness) (Feasability)
. , ,
, ,
, ,
, .
. ,
, ,
.
9
Score
7 5 3 1
/
/
5
4
3
2
0 1 2 3 54
0311.indd 74 2016-03-16 12:52:18
-
75
III. II. I. IV. V. / . .
Working Step
.
.
.
.
(, ) (X )
,
.
,
, .
, .
, .
.
5
4
3
2
0 1 2 3 54
5
4
3
2
0 1 2 3 54
0311.indd 75 2016-03-16 12:52:18
-
76
_ Cost
.
,
. (Capacity
Planning) ,
. ,
.
Working Step
.(,
(Capex: Capital Expenditure) ,
(Servicescape) .)
, (Opex: Operational Expenditure)
. (Capacity)
.
.
(. 5 ) ,
(NPV: Net Present Value) .
,
.
0311.indd 76 2016-03-16 12:52:18
-
77
III. II. I. IV. V. / . .
B/C Ratio
(B/C Ratio)
.
B/C Ratio Working Step
Benefit Scoring Model .
( + )
.
B/C Ratio .
(Normalization)
B/C , .
.
, 2 ,
.
1
5
26
37
948
10
Service Offering
18%Bendfit
Cost
16%
14%
12%
10%
8%
6%
4%
2%
0%0% 5% 10% 15% 20% 25% 30% 35%
9102
8
7
1
4
5
0311.indd 77 2016-03-16 12:52:19
-
78
Convergent Workshop
02 Concept Convergent Workshop 1. Concept Convergent Workshop Divergent Workshop
Convergent Workshop 2( 1
, 1) . External Workshop
Kano, Scoring Model,
.
3 Workshop
: 14
- 7
- 6
- 1
6
- 6
- Session1: 1, 2 Workshop
- Session2:
- Session3: KANO
- Session4: Scoring Model
- Session5:
0311.indd 78 2016-03-16 12:52:19
-
79
III. II. I. IV. V. / . .
KANO
03
,
,
KANO Model .
(, )
Workshop .
.
KANO .
.
.
(, ) KANO Grid
, .
0311.indd 79 2016-03-16 12:52:19
-
80
KANO Grid ,
, .
,
.
0311.indd 80 2016-03-16 12:52:19
-
81
III. II. I. IV. V. / . .
10 KANO Model
, (Attractive) ,
(One-dimensional)
(must-be) . .
1
5
2
6
3
7
9
4
8
10
1
5
2
6
3
7
9
4
8
10
Attractive OneDimensional
Indifferent Must-Be
1
5
2
6
3
79
4
810
Attractive OneDimensional
Indifferent Must-Be
1
5
2
6
3
79
4
810
IInnddddiiffffeerreeeenntt
6
3
0311.indd 81 2016-03-16 12:52:20
-
82
10 12
3
4
5
6
7
89
1 2 4 5
7 8 9 10
KANO
1
5
2
6
3
7
9
4
8
10
0311.indd 82 2016-03-16 12:52:20
-
83
III. II. I. IV. V. / . .
Scoring Mod
04 KANO Model 8 ( 1, 2, 4, 5, 7, 8, 9, 10)
Scoring Model .
,
,
Scoring Model
9
Score
7
0.5 0.5
8
9
9 8
7 7
3 9
2 5
5 9
1 7
7 9
5 3 1
1
2
4
5
7
8
9
10
0311.indd 83 2016-03-16 12:52:20
-
84
Scoring Model 5( ) 1, 2, 4, 5, 8, 10
.
.
9
Score
7
0.5 0.5
8
9
9 8
7 7
3 9
2 5
5 9
1 7
7 9
8.5
8.5
7
6
3.5
7
4
8
5 3 1
1
2
4
5
7
8
9
10
0311.indd 84 2016-03-16 12:52:21
-
85
III. II. I. IV. V. / . .
Scoring Model KANO Model 8 ( 1, 2,
4, 5, 7, 8, 9, 10) Benefit .
, ,
Workshop .
.
.
.
.
(, ) (X )
,
.
05
0311.indd 85 2016-03-16 12:52:21
-
86
, .
0311.indd 86 2016-03-16 12:52:21
-
87
III. II. I. IV. V. / . .
5
4
3
2
0 1 2 3 54
5
4
3
2
0 1 2 3 54
.
X 10 benefit
. Benefit ,
.
0311.indd 87 2016-03-16 12:52:21
-
88
8 Benefit .
5
4
3
2
0 1 2 3 54
5
4
3
2
0 1 2 3 54
Service Offering Benefit Benefit
1 15 17
2 15 17
4 9 10
5 9 10
7 6 7
8 14 16
9 7 8
10 14 15
0311.indd 88 2016-03-16 12:52:21
-
89
III. II. I. IV. V. / . .
Concept Convergent Workshop 2.
Convergent Workshop Internal Workshop External Workshop
, B/C Ratio
. Benefit Cost
B/C Ratio .
,
.
Convergent Workshop
06
4 Workshop
: 8
- 8
- Session1: 1, 2, 3 Workshop
- Session2:
- Session3:
- Session4: B/C Ratio
0311.indd 89 2016-03-16 12:52:22
-
90
Divergent Workshop 10 Kano Model 8
(1, 2, 4, 5, 7, 8, 9, 10) . Cost
Cost Cost .
.
, .
, , ,
.
31,640,000 .
07
75,560,000
Service Offering Cost Cost
1 \75,560,000 11%
2 \29,695,000 5%
4 \125,000,000 19%
5 \227,000,000 35%
7 \45,000,000 7%
8 \61,000,000 9%
9 \65,000,000 10%
10 \27,500,000 4%
0311.indd 90 2016-03-16 12:52:22
-
91
III. II. I. IV. V. / . .
, ,
. 1
CCTV .
1 4,745,000 1 1
.
1
2,500,000 , , .
27,500,000 .
29,695,000
27,500,000
0311.indd 91 2016-03-16 12:52:22
-
92
B.I
, 1 29,000,000 . 1
1 , 1 12,000,000
. .
61,000,000
0311.indd 92 2016-03-16 12:52:22
-
93
III. II. I. IV. V. / . .
Benefit Cost %
Benefit/Cost . Service
Offering( ) .
Service Offering .
B/C Ratio
08
Service Offering
1
5
2
6
3
7
94
8
10
18%Bendfit
Cost
16%
14%
12%
10%
8%
6%
4%
2%
0%0% 5% 10% 15% 20% 25% 30% 35%
9102
8
7
1
4
5
0311.indd 93 2016-03-16 12:52:22
-
94
10 12
7
2
5
89
1 2 8 10
Scoring Model
B/C Ratio
Convergent
Workshop
09
1
5
2
6
3
7
9
4
8
10
* 1, 2, 8, 10 4, 5 Must-be
.
0311.indd 94 2016-03-16 12:52:23
-
95
III. II. I. IV. V. / . .
10 12
7
2
5
89
1 2 8 10
Scoring Model
B/C Ratio
Convergent Workshop Kano, Scoring Model Divergent Workshop
10 4
.
* Kano Model (Must-be)
, .
Light Guardian
/
12
3
4
56
7
8
9
10
1112
13
14
Office
Air
Gym
1516
17
18
19
Upgrade Yourself
20
21
2223
/
/
Pole
1:1
,
portfolio
1 3
9
20
16
21
19
10
11
15
5
6
7
4
22
8
12
17
18
23
13
14
Light Guardian
/
12
3
4
1 3
4
Office
Air
Gym
1516
17
18
19
Upgrade Yourself
20
21
2223
/
Pole
,
1:1
portfolio
20
16
21
19
15
22
17
18
23
0311.indd 95 2016-03-16 12:52:23
-
4-3
01
02 _ Stakeholders Mind Map
03 _ Benchmarking
04 _ Design
05 1
06 2
07 3
0311.indd 96 2016-03-16 12:52:24
-
97
III. II. I. IV. V. / . .
01 . SDP Stake-
holders Mind Map Benchmarking .
Mind Map , ,
, .
Benchmarking ,
.
Stakeholders Mind Map
Stakeholders Mind Map ,
. Mind map .
Working Step
. (
A4 .)
, , .
.
, , ,
. color coding . ( ,
, .
.)
.
. ()
Stakeholders Mind Map O O
Benchmarking O O O O
Service Blueprint O O O O
Service Manual O O O O
Business Model Canvas O
0311.indd 97 2016-03-16 12:52:24
-
98
S
, re-organize
Re-organize
Stakeholders Mind Map
Benchmarking
(Benchmarking)
//
,
.
Subject
Idea1-1
Idea1-2
Idea1-3
Idea2-1
Idea2-2
Idea2-3
Idea4-1
Idea 4-2
Idea 4-3
Idea 4-4
Idea5
Idea3-1
Idea3-2
Idea3-3
Idea3-4
Idea 5-1
Idea 5-2
Idea 5-3
Idea 5-4
0311.indd 98 2016-03-16 12:52:24
-
99
III. II. I. IV. V. / . .
StakeholdersMind Map
02Stakeholders Mind Map
, , Map . Mind Map
Issue grouping
.
Stakeholders Mind Map_
0311.indd 99 2016-03-16 12:52:24
-
100
Stakeholders Mind Map_
?
?
?
?
?
?
?
?
?
?
?
/
?
?
?
?
?
?
?
?
?
?
?
?
?
/
?
?
?
CCTV
?
Pole
?
?
?
?
?
?
?
?
?
?
?
/
?
?
?
10m
2
0311.indd 100 2016-03-16 12:52:25
-
101
III. II. I. IV. V. / . .
Stakeholders Mind Map_
,
, ,
?
?
,
,
?
?
?
,
, ,
?
?
,
,
?
?
?
1,
,
, (, , , )
,
, ,
?
?
,
,
?
?
?
Facebook page , ,
,
0311.indd 101 2016-03-16 12:52:25
-
102
Benchmarking
03Benchmarking Mind Map
. Desk Research , , ,
.
_
, 3
.
20
.
, .
.
2015-05-12
, http://www.idaegu.co.kr/
news.php?code=so10&-mode=view&num=163847
0311.indd 102 2016-03-16 12:52:25
-
103
III. II. I. IV. V. / . .
_
. ( , , )
,
.
.
-- ( , ,
)-- -- --- (, , ,
) -- -- ---
_
,
, . East Bay BART
Bay Bridge ( ,
) 3 . Bay Bridge
20 .
:
- : 10-2015-0038824- : 10-2013-0116678
:
sfcasualcarpool.com, ridenow.org
0311.indd 103 2016-03-16 12:52:25
-
104
.
Sfcasualcarpool.com .
(Etiquette)
. benefit
.
benefit ,
.
. ,
. .
,
.
,
, .
. 1 .
Respect- Treat riders and drivers how you would want to be treated. No food, loud music, cell
phone calls, etc.- Safety- Riders, only get in vehicles if you feel the situation is safe. Drivers, be safe when in
line, while driving, and during pickup.
Communication- Be friendly with other riders but know when theyre looking for a quiet ride. If youre
new to the system, ask others how it works. Over-communicate and youll avoid confusion!
3 Person Minimum- Drivers should have at least 2 passengers to meet the High Occupancy Vehicle 3
Person minimum. If no cars are behind you in line, feel free to take additional pas-sengers.
First come, first served- Both riders and drivers should follow the first come, first served policy at lines. Dont
jump ahead of others, these lines move pretty quick.
$ Optional - Depending on Driver- Drivers should communicate to the passengers before they enter the vehicle if they
would like a small $ contribution to cover their expenses (usually $1).
0311.indd 104 2016-03-16 12:52:25
-
105
III. II. I. IV. V. / . .
_
, , , , ,
, ,
, ,
( , 1,000~1,500 / : 2000 /
: 700~800 . 2,000 ~ 3,500 )
, 60~70%
_
1, 100 ,
.
, , ,
: roadhouse.ne.kr
() :
http://news.mk.co.kr/news-ReadPrint.php?year=2007&-
no=321756
1. http://www.hankyung.com/news/app/newsview.php?aid=2014022078511
2. http://korean.visitkorea.or.kr/kor/inut/travel/content/C03030100/view_2004812.
jsp?page=&tabId= ,
< >
0311.indd 105 2016-03-16 12:52:26
-
106
_
,
,
.
10 .
_ _
[ ]
2012 1, 12819
[ ]
http://oasis.seoul.go.kr/oasis/
index.jsp
0311.indd 106 2016-03-16 12:52:26
-
107
III. II. I. IV. V. / . .
[(Dream Ground)]
- colorful wall, (
), ,
()
- ( ) (
, )
[(Color Therapy)]
- ,
,
[(Dream Stage)]
- , ,
20 ,
-
[(Dream Wall)]
-
- ,
,
0311.indd 107 2016-03-16 12:52:26
-
108
_RTM100
RTM100 100 ,
.
.
: http://www.ura.be/
ajax-projects/nojs/119# http://storyball.daum.
net/episode/8325
0311.indd 108 2016-03-16 12:52:27
-
109
III. II. I. IV. V. / . .
Design
04
Needs
1
2
Needs
feedback
step1 step2 step3 step4
Changwon Industrial Complex Caring-system
, ,
(Caring system)
System Design ? ?
Safety Healing Convenience
Welfare Design
0311.indd 109 2016-03-16 12:52:27
-
110
#1 #2 #3 #4
Healing
Platform
PlatformPlatform
safety
Dream
User scenario
- -
- -
- (App, Web, SNS, Community mapping)
System1.
Caring SystemSystem2.
System3.Visual System
Color System
Platform System
0311.indd 110 2016-03-16 12:52:27
-
111
III. II. I. IV. V. / . .
#1 ! :
#2 :
#6 :
#3 :
#4 :
#5 : ,
:
#1 ! :
#2 :
#6 :
: :
Caring System 1: Platform_
(App. Web. SNS. Community mapping)
0311.indd 111 2016-03-16 12:52:29
-
112
Sandanman
!
Safety type
!
Healing type
Standard Service Special Service
!
Dream type
02-2642
,
100% 80% 60% 40% 20%
CMYK
701600
02-2642
100% 80% 60% 40% 20%
CMYK
255910
100% 80% 60% 40% 20%
CMYK
016850
100% 80% 60% 40% 20%
CMYK
090600
RGB
40168224
RGB
20120965
RGB
25521164
RGB
2396486
Lab
64-20-39
Lab
81-1665
Lab
87673
Lab
566730
Blue
Green
Yellow
Red
Caring System 2: Color_
Caring System 3: Visual_
0311.indd 112 2016-03-16 12:52:29
-
113
III. II. I. IV. V. / . .
1
05
0311.indd 113 2016-03-16 12:52:39
-
114
_ BUS STOP
_
_
0311.indd 114 2016-03-16 12:52:43
-
115
III. II. I. IV. V. / . .
_
0311.indd 115 2016-03-16 12:52:44
-
116
,
3
(, )
Service touch point Service Pole
(-, )
, , ,
( 3 )
( ),
10m ( )
2
06
0311.indd 116 2016-03-16 12:52:44
-
117
III. II. I. IV. V. / . .
_()
0311.indd 117 2016-03-16 12:52:45
-
118
,
truck service
food health office
,,
, ,
, ,
,,
, ,
, ,
food truck
Healing truck
Office truck
()
21
()
(, ) ()
/
_
_
truck service
3
07
0311.indd 118 2016-03-16 12:52:46
-
119
III. II. I. IV. V. / . .
_
0311.indd 119 2016-03-16 12:52:46
-
120
0311.indd 120 2016-03-16 12:52:46
-
121
III. II. I. IV. V. / . .
/
V
5-1
0311.indd 121 2016-03-16 12:52:46
-
122
5-1
01
02
03 _
04 _
05 _
06 _
0311.indd 122 2016-03-16 12:52:46
-
123
III. II. I. IV. V. / . .
01 Service Blueprint,
Service Manual . big picture
Business Model Canvas .
Chapter 4
.
set .
Service Blueprint
Service Blueprint ,
.
.
:
Stakeholders Mind Map O O
Benchmarking O O O O
Service Blueprint O O O O
Service Manual O O O O
Business Model Canvas O
0311.indd 123 2016-03-16 12:52:47
-
124
Service Manual
(Manual) SDP
.
.
:
/
(, , )
Role Playing
( )
,
(ex. , , )
(SK TP)
SNS
0311.indd 124 2016-03-16 12:52:47
-
125
III. II. I. IV. V. / . .
Business Model Canvas
Alexander Osterwalder (Business Model Canvas)
9
.
9 Customer Segmentation( ), Value Proposition( ),
channel(), Customer Relationship( ), Revenue Stream( ), Key Re-
sources(), Key Activities(), Key Partnership(), Cost Struc-
ture().
. ,
.
:
package
Package
SNS
2030
,,,
0311.indd 125 2016-03-16 12:52:47
-
126
Food-truck
!
,?!
?!! QR ,
Facebook facebook.com/cwsandanman !!
Service Offering
SDP Desk Research, Field Research, Benchmarking
Prototype Image , Service Blueprint
, .
Manual . Business
Model Canvas
.
02
0311.indd 126 2016-03-16 12:52:48
-
127
III. II. I. IV. V. / . .
, .
ARS
. 02 ,
, ,
focus .
03
0311.indd 127 2016-03-16 12:52:49
-
128
, , ,
.
,
(NFC, ARS)
, ,
2
(+)
,
0311.indd 128 2016-03-16 12:52:49
-
129
III. II. I. IV. V. / . .
Service Blueprint
ONSTAGE
BACKSTAGE
SUPPORT
Physical Evidence
Line of InteractionLine of Visibility
Line of Internal Interaction
ARS
(Service Safari)
(Role playing)
interview
Real Voice
Real Voice
,
,,
,,
interview
0311.indd 129 2016-03-16 12:52:50
-
130
ONSTAGE
BACKSTAGE
SUPPORTPROCESS
Physical Evidence
Line of InteractionLine of Visibility
Line of Internal Interaction
/
ARS
,,
0311.indd 130 2016-03-16 12:52:50
-
131
III. II. I. IV. V. / . .
ONSTAGE
BACKSTAGE
SUPPORTPROCESS
Physical Evidence
Line of InteractionLine of Visibility
Line of Internal Interaction
/
ARS
ARS
,
,,
,
(2 )
0311.indd 131 2016-03-16 12:52:50
-
132
Service Manual
Manual
. SDP
.
Manual
Role Playing
1. ?
2. ?
3. ?
1.
2.
3.
4.
5. (, , )
6.
1.
2.
0311.indd 132 2016-03-16 12:52:50
-
133
III. II. I. IV. V. / . .
04 .
.
.
.
CCTV .
0311.indd 133 2016-03-16 12:52:51
-
134
, , 10m
CCTV ,
Poll
17:00~20:00
Poll
,
CCTV
,
,
,
,
0311.indd 134 2016-03-16 12:52:51
-
135
III. II. I. IV. V. / . .
Service Blueprint
ONSTAGE
BACKSTAGE
SUPPORTPROCESS
Physical Evidence
Line of InteractionLine of Visibility
Line of Internal Interaction
Facebook
CCTV
interview
main stream
,,
,,, , ,
,
,, ,
,
,
,
,
,
,
interview
0311.indd 135 2016-03-16 12:52:51
-
136
ONSTAGE
BACKSTAGE
SUPPORTPROCESS
Physical Evidence
Line of InteractionLine of Visibility
Line of Internal Interaction
/
Facebook
CCTV
Rule
,
Pole,CCTV
,
/
0311.indd 136 2016-03-16 12:52:52
-
137
III. II. I. IV. V. / . .
ONSTAGE
BACKSTAGE
SUPPORTPROCESS
Physical Evidence
Line of InteractionLine of Visibility
Line of Internal Interaction
Facebook
CCTV
ARS
,
Rule
ARS
0311.indd 137 2016-03-16 12:52:52
-
138
ONSTAGE
BACKSTAGE
SUPPORTPROCESS
Physical Evidence
Line of InteractionLine of Visibility
Line of Internal Interaction
Facebook
CCTV
,
0311.indd 138 2016-03-16 12:52:52
-
139
III. II. I. IV. V. / . .
Rule
Role Playing
10m
()
Rule
, ,
/
/
: ,
()
:
/
Service Manual
Manual
0311.indd 139 2016-03-16 12:52:52
-
140
05 , Main Target,
, .
.
,
SNS .
Service Blueprint
Food-truck !
0311.indd 140 2016-03-16 12:52:53
-
141
III. II. I. IV. V. / . .
Food-truck !
, ,
.,
,
1 ,
facebook
,
,
, ,
)facebook.com/cwfoodtruck
,
Food-truck !
, ,
.,
,
1 ,
facebook
,
,
, ,
)facebook.com/cwfoodtruck
,
.
0311.indd 141 2016-03-16 12:52:58
-
142
Service Blueprint
1
ONSTAGE
BACKSTAGE
SUPPORTPROCESS
Physical Evidence
Line of InteractionLine of Visibility
Line of Internal Interaction
2
Facebook
/, gap
(Role playing)
interview
,,
,
, ,
,,
, ,
,
interview
0311.indd 142 2016-03-16 12:52:59
-
143
III. II. I. IV. V. / . .
1
ONSTAGE
BACKSTAGE
SUPPORTPROCESS
Physical Evidence
Line of InteractionLine of Visibility
Line of Internal Interaction
Facebook
()
,,
,,
, ,,
,,
, ,,
,,
, ,,
2
0311.indd 143 2016-03-16 12:52:59
-
144
1
ONSTAGE
BACKSTAGE
SUPPORTPROCESS
Physical Evidence
Line of InteractionLine of Visibility
Line of Internal Interaction
Facebook
()
()
,,
, ,,
,,
, ,,
2
0311.indd 144 2016-03-16 12:52:59
-
145
III. II. I. IV. V. / . .
/
(, , )
Role Playing
( )
,
(ex. , , )
(SK TP)
SNS
Service Manual
Manual
0311.indd 145 2016-03-16 12:52:59
-
146
Business Model Canvas
Business Model Canvas
package
Package
SNS
2030
,,,
0311.indd 146 2016-03-16 12:53:00
-
147
III. II. I. IV. V. / . .
06 (:
)
.
, QR .
mapping
( ) .
.
, ?!
?!! QR ,
Facebook facebook.com/cwsandanman !!
0311.indd 147 2016-03-16 12:53:00
-
148
_1
, .
0311.indd 148 2016-03-16 12:53:01
-
149
III. II. I. IV. V. / . .
_2
, .
0311.indd 149 2016-03-16 12:53:01
-
150
_3
, .
! ! ?
!? QR , Facebook (Facebook.com/cwsandanman) !
0311.indd 150 2016-03-16 12:53:01
-
151
III. II. I. IV. V. / . .
,
.
) facebook.com/cwsandanman
(QR )
0311.indd 151 2016-03-16 12:53:02
-
152
Service Blueprint
1
ONSTAGE
BACKSTAGE
SUPPORT
Physical Evidence
Line of InteractionLine of Visibility
Line of Internal Interaction
2
..Facebook
QR
/
..
interview
..
../
..
,,
,
,
,
interview
0311.indd 152 2016-03-16 12:53:02
-
153
III. II. I. IV. V. / . .
1
ONSTAGE
BACKSTAGE
SUPPORT
Physical Evidence
Line of InteractionLine of Visibility
Line of Internal Interaction
2
..Facebook
QR
Fun
QR
QR
QR ,QR,
,
,
,
0311.indd 153 2016-03-16 12:53:02
-
154
1
ONSTAGE
BACKSTAGE
SUPPORT
Physical Evidence
Line of InteractionLine of Visibility
Line of Internal Interaction
2
..Facebook
QR
()
/
QR
..
..
0311.indd 154 2016-03-16 12:53:02
-
155
III. II. I. IV. V. / . .
1
ONSTAGE
BACKSTAGE
SUPPORT
Physical Evidence
Line of InteractionLine of Visibility
Line of Internal Interaction
2
..Facebook
QR
()
0311.indd 155 2016-03-16 12:53:02
-
156
Fun
QR,
QR
( )
,
, ,
Service Manual
Manual
0311.indd 156 2016-03-16 12:53:03
-
0311.indd 157 2016-03-16 12:53:03
-
0311.indd 158 2016-03-16 12:53:03
-
VI
0311.indd 159 2016-03-16 12:53:03
-
160
01 5 1962
S/W,
.*
* 2030 36 . (
) (. 2014)
.
.
(SDP) (ISP)
.
.
. ,
.
. (, ,
) (/
/ *)
.
HW SW , , ,
.
,
. , B/C Ratio
.
* :
. 13.09.25
0311.indd 160 2016-03-16 12:53:03
-
161
III. II. I. IV. V. / . .
, .
, SNS ,
.
, ,
.
(SDP)
.
.
0311.indd 161 2016-03-16 12:53:03
-
0311.indd 162 2016-03-16 12:53:03
-
VII
0311.indd 163 2016-03-16 12:53:03
-
164
,
H
- (Ruhr)
Trafford Park
,
0311.indd 164 2016-03-16 12:53:03
-
165
III. II. I. IV. V. / . .
,
,
,
.
, ,
( ) () ()
( ) (1 ) ( )
( ) ( ) ( 1 )
Work & Life
0311.indd 165 2016-03-16 12:53:03
-
166
. 3 , 4
.
.
Work & Life
0311.indd 166 2016-03-16 12:53:04
-
167
III. II. I. IV. V. / . .
,
.
.
.
(ECHA)
.
.
,
.
Work & Life
0311.indd 167 2016-03-16 12:53:05
-
168
, , , , ,
.
( ) 5 30
30
.
Human in Nature( )
.
(Visual Identity)
. , ,
3 , , ,
.
, , , , ,
.
, , , ,
, ,
, (, , ,
, , ) , (, , , ,
, , , ) .
(Zone)
Zone 1
Zone 2, ,
Zone 3
Stone
Block
Concrete
Wood
Soil
a.
b.
c.
d.
A
B
H
G
F
E
D
C
Work & Life
0311.indd 168 2016-03-16 12:53:05
-
169
III. II. I. IV. V. / . .
H
1.
2. ,
3. ,
4. H
,
H .
Business
0311.indd 169 2016-03-16 12:53:05
-
170
300
.
, ,
4 .
Governance
0311.indd 170 2016-03-16 12:53:05
-
171
III. II. I. IV. V. / . .
- (Ruhr)
10
.
.
,
.
Governance
0311.indd 171 2016-03-16 12:53:05
-
172
Trafford Park
-
-
-
-
-
( )
: Warren Bruce court
: Trafford Counal
Governance
0311.indd 172 2016-03-16 12:53:05
-
173
III. II. I. IV. V. / . .
,
GDA .
(Safety and Medicine at Work)
1954
.
, ,
2015 -
.
.
I -
II -
: DGUV, Jahrbuch Pravention 2008-2009, p. 40.
Governance
0311.indd 173 2016-03-16 12:53:06
-
174
,
. , ,
, .
, .
.
.
. .
,
.
, .
, ,
. -30
, , , ,
, .
, ,
.
0311.indd 174 2016-03-16 12:53:06
-
0311.indd 175 2016-03-16 12:53:06
-
[]
. 2013.
. 2013.
. 2010.
. 2013.
. 2014.
, 2014.
. 2014.
. 2013.
. 2010.
. 2013.
. 2013.
. 2011.
50 . 2014.
. 2008.
. 2013.
. 2012. KIET
, . 2013.
. 2013. KIAT
_ . 2010.
. 2010. Brief
. 2009. KIET
. 2014. KIAT
. 2012.
_. 2013.
. 2006. Keit
2020. 2005.
. 2012.
2. 2015.
20 . 2009. Brief
20 . 2009. Brief
. 2006. KIAT
0311.indd 176 2016-03-16 12:53:06
-
[]
R&D, , , ,
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0311.indd 177 2016-03-16 12:53:06
-
0311.indd 178 2016-03-16 12:53:06
-
0311.indd 179 2016-03-16 12:53:06
-
2016 1 11
322
http://www.kidp.or.kr
.
R&D 2014 ( SDP) .
.
|
0311.indd 180 2016-03-16 12:53:06
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