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5 - Imber, J. & Besty‐Ann T., Dictionary of Marketing term, Op.Cit..

6 - Rafi A. Mohammed et al., Internet Marketing, Building advantage in a networked economy. 2nd edition, 2004, McGraw‐Hill, USA, pp.5

7 ‐ Arthur D. Little at: http://www.adl.com/

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14 - Rafi A. Mohammed et al, op.cit. pp.48

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مجمع أعمال المؤتمر العلمي العربي حول آفاق األعمال االلكترونية – التحوالت الحاصلة في تكنولوجيا المعلوماتو الخدمات االلكترونيةعلي نخلة، .م - ١٧

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19 - O'Connor, J & Galvin, E: Marketing and Information Technology, Pitman Publishing , London 1997.

. هـ، الرياض ١٤٢٩للتدريب التقني والمهني، إصدار ،حقائب الكليات ، المؤسسة العامة بمقرر دراسة السوقنظم المعلومات التسويقية راجع موضوع - ٢٠

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23 - Rafi A. et al, Internet Marketing, op.cit. pp.654.

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24 - Wood, Emma, Marketing Information System in Tourism & Hospitality SMEs, a study of Internet Use for Market Intelligence, International Journal of Tourism Research, 3, 2001, p.196

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52 - eMarketer at: www.emarketer.com

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35 - J. A. Matheson, E‐Business, a jargon‐free practical guide, Butterworth & Heinemann, U.K 2002, pp 59.

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39 - Moran Nualla, Fallout is far from over in electronic marketplaces: Although many public online B2B exchanges have failed, there is optimism concerning private exchanges, Financial Times, 13 March 2002.

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.هـ ١٤٢٩لمؤسسة العامة للتدريب التقني والمهني، اإلصدار الثالث ، حقائب الكليات ، ا)سوق ٢٠١( مقرر منافذ التوزيعراجع - ٤١

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42 - Rafi A. et al, Internet Marketing, op.cit., pp 252.

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43 - 43 - Rafi A. et al, Internet Marketing, op.cit., pp 452.

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46 - Rafi A. et al, Internet Marketing, op.cit., pp 342.

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47‐ New York Times at: www.NYtimes.com

.ب الكليات، المؤسسة العامة للتدريب التقني والمهني، االصدار ، حقائ)سوق( ٢٠٢مقرر االتصاالت البيعية راجع - ٤٨

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53 - Rafi A. et al, Internet Marketing, op.cit, pp. 162

54 - Greenspan, Robyn, 2002, Media buyers prefer quality over quantity. CyberAtlas, May 8. At http:// cyberatlas.internet.com/markets/advertising/print/0,,5941_1041891,00.html.

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55‐ J. A. Mattheson , E‐Business, A jargon‐free practical guide, op.cit., pp 139.

56 - J. A. Mattheson , E‐Business, A jargon‐free practical guide, op.cit, pp. 140.

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57 - J. A. Mattheson , E‐Business, A jargon‐free practical guide, op.cit., pp.140

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٢٠٠٠אאאאאאKאאאאא

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- ١٥٦ -

١٣WK٧٣

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73 - http://www.souq.com

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אKKKאK • אK • FCalibrationEאאא

אKKKאK • אאאאאFFeedbackKE • אאאFIntranetEK • K

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74 - http://rswww.com

- ١٥٩ -

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אאא١٩٩٨אא אאא אאאאא .

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א K א א א אאאאא אא.

٢–אK • א١٠٠٪אFportalE • אFאEא

אK • אאאאאא

K • אאאאאא

אK • K

- ١٦٠ -

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٣–W אאW

١–אאWFwww.stc.com.saE ٢–אאאK ٣–אאK ٤–אאK ٥–אאאאK ٦– אא אא

אאW ١–אאWFwww.stc.com.saE ٢ JאאאK

75 - www.stc.com.sa

- ١٦١ -

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76 - http://www.saudiairlines.com

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- ١٦٤ -

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77 - http//:exclusivebidding.com

- ١٦٥ -

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- ١٦٦ -

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٢١٩ א אא

WאאאW 10. J.A. Matthewson, e-Business, a jargon-free practical guide, Butterworth-Heinemann, 2002

Oxford, U.K. 11. Rafi A. Mohammed et al, Internet Marketing, building advantage in a Networked Economy, 2nd

edition, 2004, McGraw-Hill.

WאאאW • www.NYtimes.com • http://www.arabneed.com/vb/showthread.php?t=5166 • http://cyberatlas.internet.com/markets/advertising/print/0,,5941_1041891,00.html

• www.emarketer.com • www.yahoo.com • www.google.com • http://www.amazon.com • http://www.ebay.com • https://us.etrade.com • http://www.souq.com • http://rswww.com • http://www.stc.com • http://www.saudiairlines.com • http://exclusivebiding.com • www.Auctions.com • www.priceline.com • www.cityauction.com • www.fairmarket.com • www.Auctions.msn.com • www.fastparts.com • www.cisco.com • www.iVillage.com • www.travelocity.com • www.InternetMall.comwww.chipcenter.com • www.Dell.com • www.International‐florist.com • www.Altavista.com • www.Lycos.com • www.Excite.com • www.Ayna.com • www.Arabista.com • www.Truste.com • www.freemarkets.com • www.yesmail.com • www.collsavings.com • www.columbiahouse.com

٢١٩ א א

א א١K אאWאא ١ ٢K אאWאא ٣ ٣K אאWא ٢٠٤K אאWאא٣٠

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١٠K אאWאאא ١١٣١١K אאWאאאאeCRM ١٣١ ١٢K אאאWאא ١٤٤١٣K אאWאא ١٤٥١٤K אאWאא ١٦١ ١٥K אאFאאE١٧٤١٦K אאWאאא

א١٧٧

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א אא א

١K אא ٥ ٢K אאאאא٧ ٣K אאא ١٣٤K אאא ٣١٥K אא ٣٣٦K אאאאא ٣٩٧K אאא ١٥٢٨K ١٨١٩K ١٨٤

١٠K ١٨٧١١K ١٨٩١٢K ١٩١١٣K ١٩٣١٤K אא ١٩٥١٥K אאא ١٩٨١٦K א ٢٠٠

٢١٩ א א

אא אא א١K אאא١٤٢K אאאא ٣٢٣K אא٢٠٠١ ٩٧٤K אא

אאא ١٥٤

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