“announcements that inform the public about safety and health information, community services or...

Public Service Announcement

(PSA)

What is a PSA?

“Announcements that inform the public about safety and health information, community services or public affairs. Produced and programmed much like commercials, but usually not produced for profit.” - PBS.org

Start with a GOAL

What do you want it to accomplish? Get someone to take a SPECIFIC

ACTION Motivate the target audience to ACT

› To stay in school› To buckle their seatbelt› To stop smoking› To avoid abusing drugs

Target Audience

Who is your primary audience?› Parents› Teens› Adults

How important is your message to the target audience?

Content of the PSA

Talk only about the RESULTS Use REAL LANGUAGE

› Instead of “To obtain participation details,” you say “To find out how you can help feed a hungry family.”

Use EMOTION› Facts don’t sell, emotion sells› “Tonight, many of Smallville’s children will

go to bed hungry. Unless you help.”

Make it Personally Relatable

“Have you ever been hungry? Not because you’re on a diet or you didn’t have time to eat breakfast, but because you don’t have enough money to buy food? Can you imagine what it’s like for a child to go to bed hungry every night? Unfortunately, that’s not an imaginary situation for 13,000 children in Smallville. At the Smallville Homeless Shelter, we know you’d like to help. That’s why we’ve made it easy for you to drop off your canned goods at any XYZ Store, all this month. Please take a look at your shelves and see what you can afford to donate. There’s a child in our community who will go to bed hungry tonight...unless you help.”

Define exactly 1 Core Message

The “core message” is the one thing you want the audience to hear, to understand, and to remember.

Many PSAs make the mistake of trying to get the audience to do more than one thing.

PSA could ask people to donate food, donate money, or donate time – but not all three!

Delivering your message

Clarity› Don’t let the audience try to figure it out

Facts› Always make sure your facts are correct!

Music› Use music only to enhance the impact of

the message. Also can help emotion. Sound Effects

› Don’t use sound effects just because they’re fun to use!

Your PSA must…

Attract the attention of your target audience

Speak to the audience in their own language

Relate to the audience’s lives Deliver a single core message Deliver the message with clarity Motivate the audience to act

Your Assignment

Posted on Edmodo and my WikiSpace 60-second (exactly) PSA (single or pairs) Combination of video, images, text,

audio, narration All images, video and audio must be

used legally. Always give credit to the creator in your Credits

Worth 130 total points Due: Friday, December 10th

Steps

Read the ENTIRE ASSIGNMENT Review examples of PSAs Learn about making an effective PSA Choose a topic Submit a PSA Proposal Develop a script/storyboard Shoot video/acquire images Record narration/find audio Edit video

TIMELINE

Monday: Research PSAs/Choose a TopicTuesday: Develop your proposalWednesday: Submit PSA ProposalThursday: Work on Script/StoryboardFriday: Continue Script/Storyboard (hand in if finished)

WEEKEND: Shoot video?

Next Week:Make script changesShoot video/acquire images & audioEdit videoFriday: Finished video DUE!!!