要求免费的酒店夜晚 免费房间升级 - lydiascapes.com€¦ · blogger vs hotelier. about...

怎样更旅馆合作?

要求免费的酒店夜晚

免费房间升级

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IG @lydiascapes

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The Clash of the Clans :Blogger VS Hotelier

About MeAbout Me

About Me

About Me

About Me

About Me

Confessions of a Travel Blogger

Want to secure the hotel stay

Free room upgrades

Inflexible dates

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Confessions of a Hotelier

Receive 20-30 blogger requests a week

Justifying to management

Additional work

Protocol/ processes

Peak/ low seasons

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About MeThe Mind of a Hotelier

About Me

Daily News

About Me

Daily News

Typical Conversion Journey: Touchpoints

Read

Reviews on

TripAdvisor

Google

Competitors

Read

Influencer

Blogs

Browse

FaceBook

View Hotel

Deals

Search

Tweets

Open Email

Ask Friends

Compare

OTA prices

View

TripAdvisor

Deals

View Maps

Visit Brand

Website

I need a

holiday

I want to

travel!

Marketing

Channels

I want to

book!Open Email

Ask Friends

Visit Hotel

Website

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About Me

Print & Offline Media

Email MarketingSocial Media Marketing SEO/Content

Marketing

Daily News

Travel Purchase Behaviour

About MeThe Win-Win

Be Niche/ Different

Female Traveler Adventurer Luxury Budget

StudentSolo Biker Elderly Couple

Blogger . Vlogger . Iger . Photoger

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About Me

Print & Offline Media

Email MarketingSocial Media Marketing SEO/Content

Marketing

Daily News

Travel Purchase Behaviour

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About MeThe Good, the Bad and the Ugly

Instagram Takeover

Send to Email Database

Provide Value Adds

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Generic templatesGet the hotel name wrong

Rude and directLong emails

DO NOTs

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DOs

Follow Up – Use Hubspot Sales

How can I help you solve your problem

Give suggestions

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DOs

Showcase relevant examples/ portfolio

Show your credentials professionally

Sincerity

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Closing Note

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lydiascapes.com

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Questions?