Ксения Шворобей «digital тренды»

THINKING

BEYOND

FIGURES

Focus on mobile

Online video evolution

Messengers and chat-bots

Gamification

DIGITAL TRENDS 2017

*Source: StatCounter research Oct 2009 – Oct 2016, worldwide

The mobile&tablets

audience has exceeded the

desktop audience for the

first time and continues to

grow

MOBILE THINKING

FIRST

FOCUS ON MOBILE

*Source: StatCounter research Oct 2009 – Oct 2016, worldwide

ONLINE VIDEO EVOLUTION

80%

Video views per day

of all consumer internet

traffic will be dedicated to

video consumption by 2019

500 mln

10 mln

160 mln

100 mln

VIDEO ENGAGEMENT

DOMINATES DIGITAL

PLATFORMS

*Source: based on TNS Web Index, 2016

ONLINE VIDEO EVOLUTION A new generation of mobile “web natives” is growing up

*Source: based on TNS Web Index, 2016

*Source: StatCounter research Oct 2009 – Oct 2016, worldwide

According to analytics

video ad’s impact on users

are important from 3 to 10

first seconds

LIFE IS FAST

ONLINE VIDEO EVOLUTION

*Source: Facebook and Twitter: “Users Process Mobile Content Faster” by Advertising Age, Feb 2016

PERSONALIZED

APPROACH IS A MUST

MESSENGERS AND CHAT-BOTS

More than 60 mln of Russians have

at least one messaging app installed

More than 3,5 h a day is they spent

actively using messaging apps

*Source: based on Statista research, march 2016, internal Viber data and J'son & Partners Consulting research, 2016

The messengers audience

has already surpassed

social networks and

continues to grow

Usage

GAMIFICATION A new generation of “gamers” have grown up

How you think, was it the

interpretation of data?

WHEN YOU SAY

THAT MEANS

MOBILE

Mobile is key device when there's short of time

CONSUMER

RECEPTIVITY

WHEN YOU SAY

Livestreaming 360-video

Short Form (Gif)

OLV

THAT MEANS Online video became more engaging thanks to technology

WHEN YOU SAY

THAT MEANS !The first 3 seconds are essential to attract the attention!

WHEN YOU SAY

COMMUNICATION

TOOL

Mini Mobile Site Customer Service

CRM

Platform

M-commerce CRM Platform

THAT MEANS Messengers became new owned brand assets

WHEN YOU SAY

THAT MEANS Gamification is the most efficient way to increase loyal base

And this is the result of the

correct data interpretation