圖書館管理- hbr 導讀 how pixar fosters collective creativity b95106053 徐茂洪 b96106030...

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圖書館管理- HBR導讀How Pixar Fosters Collective Creativity

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Discussion Time

Management Challenges

Operating Principles

Peer Culture

Brief Introduction

Discussion Time

Management Challenges

Operating Principles

Peer Culture

Brief Introduction

Pixar

• George Lucas’ Lucas film company

Pixar

Pixel

Pixar

Pixar

Films

1995 1998 1999 2003 2004

Films

2006 2007 2008 2009

Discussion Time

Management Challenges

Operating Principles

Peer Culture

Brief Introduction

Good people is rarer and more valuable than good ideas

• The Root of Pixar’s Culture

–Smart people are more important than good ideas.

In the case of Toy Story 2

• Team A were working on ‘A bug’s Life’

• Team B worked with a good initial idea, but…

If you give a good idea to a mediocre team, they’ll screw it up.

In the case of Toy Story 2

But if you give a mediocre idea to a great

team, they’ll make it work.

In the case of Toy Story 2

In the case of Toy Story 2

–Team A took over the creative leadership of

Toy Story 2

Will Woody make a

different choice ?

Peer Culture

Brain TrustBrain Trust

Technology

TechnologyThe

Dailies

Peer Culture

Art Magic!

Peer Culture

• Communication in bathroom

• Creation source

Accumulate Detail

Discussion Time

Management Challenges

Operating Principles

Peer Culture

Brief Introduction

Pixar’s Operating Principles

• Communicate

• Safe to offer ideas

• Close to academic community.

Pixar University

Discussion Time

Management Challenges

Operating Principles

Peer Culture

Brief Introduction

Management Challenges

When your company is successful, it’s difficult to :

Systematically Fight Complacency

Uncovering Problems

Routine Postmortems

To solve these problems:

Competitors

Communication

Goals

Create Magic

Making the first computer-animated film

Discussion Time

Management Challenges

Operating Principles

Peer Culture

Brief Introduction

Discussion Time

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