新媒體－迷思解構 new media - myths decoded

新媒體－迷思解構 New Media - Myths Decoded俞真@基督教新媒體運動

New Media? No!新媒體？不！

Myth: Negative responses迷思：拆台恐懼症

拆台恐懼症 Negative responses

• 牧養與⾒見證的好機會 Good opportunity for pastoral care and witness

• 負⾯面回應總會有Negative posts will appear somewhere ultimately

• 在你的平台上出現有好處：可回應They had better appear in your space so that you can respond

• 有容乃⼤大 Let them speak

Decode: New media gives you more opportunities for pastoral care! 解構： 新媒體令你有更多牧養空間！

Myth: No such skills!迷思：我們不懂技術！

我們不懂技術！ No such skills!

• 新媒體是為所有⼈人設計的！ New Media is designed for everyone!

• 他們早已為你解決技術難題！They have already done the technical hard work for you!

• 技術⼈人員固然有其重要⾓角⾊色，但你⽐比任何技術⼈人員更明⽩白機構異象！You know better about the vision than any technical experts!

• ⽤用者⾓角度才是重中之重User angle really matters

Decode: User angle really matters解構：⽤用者⾓角度才是重中之重

Myth: Face-to-face preferred!迷思：⾯面對⾯面交流更好！

⾯面對⾯面交流更好！ Face-to-face preferred!

• 誰說不是？ Who says no?

• 但誰說新媒體是要代替⾯面對⾯面交流？But who says new media is here to replace face-to-face contact?

• 鞏固、深化及延伸Solidifies, Deepens and Extends!

Decode: Solidify, Deepen, Extend解構：鞏固、深化、延伸

New Media? Like!新媒體？讚好！

Myth: They all have it!迷思：年晚煎堆現象

年晚煎堆現象 They all have it

• 適合⼈人家的，不⼀一定適合你Suitability really depends

• 爭取注視 Highly competitive in attention seeking

• 分享甚麼、如何分享變得⾮非常重要What to share and how to share are critical

Decode: Focus, curation, touch.解構：對焦、策展、觸動

Myth: Replace websites迷思：⽤用新媒體取代傳統網站

⽤用新媒體取代傳統網站Replace websites

• 作為根基，有⽋欠穏妥Too risky to be used as foundation

• 搜尋問題 Search problems

• 資訊再⽤用Information reuse

• ⽤用者主導的瀏覽模式User-oriented navigation

Decode: Establishing long-term and stable platform for communication解構：建構⻑⾧長遠穩固的交流平台

Myth: New Media = Multimedia迷思：新媒體＝多媒體

新媒體＝多媒體 New Media = Multimedia

• 多媒體可幫助達致多元溝通Multimedia can facilitate communication in multiple perspectives

• 情感的連繫才是真正的焦點Emotional connection is the focus

• 可信任的連繫才是真正的關鍵Trusted connection is the key

• 例⼦子：詩篇7:15Example: Psalms 7:15

Decode: Striking a balance suitably really matters解構：要因時制宜，取得平衡

Points to note臨別贈⾔言

臨別贈⾔言 Points to note• 連繫社群：新媒體的意義不在推廣，⽽而在連繫Community Connection: New media is not about promotion, it is about connection

• ⼩小⼼心孤島：新媒體應與異象及事⼯工整合Beware of standalone island: New media should be integrated with vision and ministry

• 整全考慮：⼼心態、策略、⽅方法同樣重要Integrated approach: Mindset, strategy and methodology are equally important

如果在耶穌降⽣生的時代已有新媒體 If New Media exist when Jesus was born

http://netfish.cc基督教新媒體運動

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Further Reading延伸閱讀

延伸閱讀 Further Reading

• 基督教新媒體運動http://netfish.cc

• 漁翁撒網@真証傳播（基督教新媒體專欄）http://netfish.cc

• 基督教新媒體研討http://newmediatalk.cc