การตลาดผ่าน search engine

SEARCH ENGINE

MARKETING

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Online Marketing

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SEM, WHY?

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Market Share.

● Google 65.7%● Yahoo 15.7%● Bing 13.9%● Ask 3.1%● AOL 1.6%

99% = Google

US vs Thailand

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SEO and PPC

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PPC VS SEO

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Long Term SEM

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SEM, Why??

People FIND ...We SHOW ...

Someone BUY...

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Type of Keywords!

Browsing Keywords

Buying Keywords

Relevance Keywords

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Ex.

Hotels Resort

Booking, Reservation ...

Thailand, Pattaya, Samui, Cheap, Discount...

BarsTravel, Package, Rooms, Hilton, Marriott ...

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Find keywords

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Google Insight http://www.google.com/insights/search/#

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Google Keywords tools external

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SEOSearch engine optimization.

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SEO Map.

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Something need to know.

Google Panda Algorithm.- Content Quality.- User Experience.- Website Quality.- Social Media sharing.- Fresh!

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Spiders or

Robots

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Bots problems.

High effect!!● Flash Menus.● Flash Sites.

Medium effect!● Image Menus.● Image Content.

Low effect.● Broken links

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SEARCH ENGINEhavemanymanymanymanymanyRANKINGFACTORS>200 FACTORS

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Grouping...

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Onpage Optimization

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On-Page Optimization.

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Perfectly Optimized page.

Title: Chocolate Donuts | Mono Bakery.

Desc: Best chocolate donuts in Thailand.The most delicious, sweet, perfectly chocolate donuts.

Keywords:chocolate donuts, perfectly chocolate donuts, mono bakery

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Optimize URL.

Keywords in URL.Before : http://www.domain.com/view.php?content_id=1234After : http://www.eblogbiz.com/seo/seo-recipes

Keywords in File Name, Folder Name.files : seo/seo-book.htmlImage files: seo-google-00002.pngfile and folder name: /seo/images/1strank-google-1hour.png

Number of Trailing Slashesex. http://www.eblogbiz.com/seo-book.htm. = 1http://www.eblogbiz.com/seo/images/google-serps.jpg =3

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URL & Site Structure

www.domain.com/ ->

category/ ->

content.html ->content.php?p=2 ->

www.domain.com/category/content.html

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Presented by Suthee Chantaengphon SEO Knowledge. http://www.eblogbiz.com

WebSite Structure

Hey! you site very confuse and deep. Very tired.Go home, so sleepy.

WebSite re-Structure

}Bravo!

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On-Page Problems.Full Flash Site.

- Beautiful.- Interesting.- Brand Image.

I don't understand.

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On-Page Problems.Image Site.

Ok, i can do something.

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about link.

Off-page Optimization

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Link Juice.

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Text link

Image link

Beware you

Neighborhooe

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Quality optimization.

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Break

Question?

PPC : Pay Per Clicks

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Major PPC

Free Pay!Google Adwordsby Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com

GoogleAdwords

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PPC Sale Cycle.

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PPC Map.

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PPC3 Step:

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1

2

3

PPC Campign

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Sign-up Google Adwords.http://adwords.google.co.th

2.1.

3.

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Welcome to Adwords

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Create PPC Campaign.

Howto Create Adwords Campaign.

2.

1.

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Create PPC Campaign.

3.Search Network.

Content Network.

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Create PPC Campaign.

5.

4.

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Create PPC Campaign.

7.

6.

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Create PPC Campaign.

..... .......... .....

8.

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Create PPC Campaign.

10.

9.

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Create PPC Campaign.

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Payment.

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Landing Pages.

Optimize your landing pages.

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Landing Pages.

Optimize your landing pages.

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About Stat in Google Adwords.

Monitor Campaign.

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About Stat in Google Adwords.

.

.

Monitor Campaign.

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Monitor Campaign.

About Stat in Google Adwords.

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About Quality Score

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PPC Quality Controls.

● Quality Campaigns.● Quality Ad Groups.● Quality Ads.● Quality Keywords.● Quality Landing Pages

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In The EndSEM = SEO + PPC

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Question

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@mormmam