1. mua penetapan standar dalam pengelolaan usaha atraksi wisata 1
Post on 15-Apr-2017
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Irwan Haribudiman, S.Par., M.Sc.Program Studi Manajemen Bisnis Wisata
Sekolah Tinggi Pariwisata Bandung
How to set a Standard In The Management Of
Tourist Attraction
Chapter Outline• Definition of tourist attraction and
standard• Standard of tourist facilities• Standard of tourist service• Standard of operational procedure• Standard cost• Employment Standards Rules• Standard costing• standard of space requirements• Failure to achieve the standard
First we will discuss about:
TOURIST ATTRACTION
Tourist Attraction
Definition of TOURIST ATTRACTION
DESTINATION-SPECIFIC ATTRIBUTES
Some Thing To See
AttractionActivityAmenityAccessibilityAccommodationAvailable PackagesAncillary ServiceEtc.Some thing to SeeSome thing to DoSome thing to BuySome thing to KnowSome thing to LearnSome thing to MemorizeEtc.
Danau Labuan Cermin ( Kaltim)
Raja Ampat(Papua)
Nusa Dua (Bali)
Second we will discuss about:
STANDARDS
Definition ofFormal
Document
CriteriaMethods
ProcessesPractices
Measures
Guidelines
Technical/operational
Close To Perfect/Ideal
Fulfilling expectations of visitor
STANDARD Characteristic
Objective Measured
accurately, easily & clearly
Quantitative
SubjectiveFlexible
(Depends on situation & condition)
Qualitative
Rigid & Absolute
Supple & Adapt
AnUnderstanding
Determination Tourist Attraction Standards In Business ManagementWhy it is become
Important ?Because it
isOne of the key factor
for successful management
(tourist attraction)
Guidelines for SOP, Job Desc, & Job Spec/QualificationImplementation
Evaluation
Standard
STANDARDFACILITIES
Florida Golf Resorts
CONDITIO SINE QUA NON (ABSOLUTE (LY)
CONDITION)
STANDARD OF TOURISM FACILITIESIt depends on the concept of business units
Standard Of Physical FacilitiesTangible
Objective
standard of physical facilities
Material HandlingMaintenanceCapacity, Carrying Capacity, Destination Concept,WeatherEtc
Factors affectingEX
Bora-bora Lagoon -TAHITI
Another Example Hotel ** (20 rooms, 22 m2/room, at least 1
suite, Dining room, Bar, Lobby, AC, & Availability of drinking water of 300 liters / person / day) Hotel *** (2 suite rooms, pre function
room except lobby, drugstore, money changer, available polyclinic & paramedics, fitness center, etc )
Hotel**** (50 rooms, 24 m2/room, 3 suites, Availability of drinking water of 300 liters / person / day, etc) Hotel ***** (100 rooms, 26 m2/room,
4 suites, Business center, etc)
MITRA HOTEL
GRAND AQUILA
SERVICESTANDARDS
Tourist Service StandardsIntangible
Subjective
Moment of thruth WHY ?
production and consumption
companies should be able to equate / generalization expectations in common
interpretation
produced at the same time
Example Of Service Standard
TangibleEmpathyResponsibility
ReliabilityAssurance
Tingginya tingkat pertumbuhan usaha wisata (pesaing)
Meningkatnya ekspektasi wisatawan Kesadaran terhadap kualitas (quality
consciousness) Kesadaran tentang hubungan langsung
antara kualitas pelayann dengan jumlah atau besaran penjualan (berbanding lurus)
Why it is become Important ?
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