1 supply chain strategy dira ernawati, st. mt jur. teknik industri upn “veteran” surabaya...
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Supply Chain StrategyDira Ernawati, ST. MT
Jur. Teknik Industri
UPN “Veteran” Surabaya
SuppliersCustomers/
RetailersDistributorsDistributors ProducersProducersDistributorsDistributors
Definisi Strategi Supply ChainDefinisi Strategi Supply Chain
• The pattern of strategic decisions and actions which set the role, objectives and activities of the operation
• Kumpulan kegiatan dan aksi strategis di sepanjang Supply chain yang menciptakan rekonsiliasi antara apa yang dibutuhkan pelanggan akhir dengan kemampuan sumber daya yang ada pada supply chain tersebut.
• Strategi tidak bisa dilepaskan dari tujuan jangka panjang
Tujuan Strategis pada Supply ChainTujuan Strategis pada Supply Chain• Untuk bisa memenangkan persaingan pasar maka supply chain
harus bisa menyediakan produk yang :1) Murah2) Berkualitas3) Tepat waktu4) Bervariasi
• Tujuan-tujuan diatas akan tercapai bila memiliki kemampuan untuk :1) Beroperasi secara efisien2) Menciptakan kualitas3) cepat4) Fleksibel5) Inovatif
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Supply Chain: The MagnitudeSupply Chain: The Magnitude
Estimated that the grocery industry could save $30 billion (10% of operating cost) by using effective logistics and supply chain strategies.
A typical box of cereal spends 104 days from factory to sale
A typical car spends 15 days from factory to dealership
Understanding how changes in the Supply Chain impact performance (operational & financial) is critical!
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Managing the flow of InformationManaging the flow of Information
Information
Requires an understanding of: Information systems design
and technology Enterprise-wide Information
systems
SuppliersCustomers/
RetailersDistributorsDistributors
ProducersProducersDistributorsDistributors
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Suppliers
Producers (e.g., P&G)
Wal-Mart Distribution
Supplier Distribution
Wal-Mart’s Supply ChainWal-Mart’s Supply Chain• Effectively managing point-of-sale data is critical to
WM’s success. They have invested heavily in information technology and software, such as Electronic data interchange (EDI).
Point-of-sales data
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Use of emerging technology in Wal-Mart’s Use of emerging technology in Wal-Mart’s SCSC• Wal-Mart is a leader in the use of Radio Frequency
ID (RFID)• RFIDs have the potential to move data collection
from the checkout line to the store shelves.• Here’s how the system might work:
Pull from Store shelf Inventory
Management system prompt
Action
Supplier’s Production
system is updated
Supplier’s inventory system
is contacted
Their suppliers are notified
Re-supply inventory
Restock Shelves
Shelf Mounted scanner alerts
stockroom
RFID
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Enterprise-Wide SystemsEnterprise-Wide Systems
These systems are know by a number of different names:–Enterprise Resource Planning (ERP)
–Customer Relationship Management (CRM)
• Integrated information systems,• Provide commonality with regard to databases,
• Support enterprise processes.
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Basic ERP ModulesBasic ERP Modules
Data Analysis
Sales & Marketing
Supply-Chain Management
Manufacturing
Accounting and Finance
Human Resources
Customer Service
ERP System
Information integration across the organization
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What are the basic steps necessary to process a customer:What actions will you need to take?What information will you need? Where will it
come from?What information will you need to generate?
Pick List
Cus
tom
er
Enter Order Inventory
?
Conventional Order ProcessingConventional Order Processing
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Invoice
Integrated Information requirements – Customer Integrated Information requirements – Customer OrdersOrders
Order Entry
Pick List
Low
e’s Shipment
Accounts Receivable
General Ledger
Inventory Control
Suppliers
Purchase Order
Receiving
Accounts Payable
Inventory Status
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Requires an understanding of:Management of Inventory
– Demand Forecasting– Inventory Control
Management of Distribution/Logistics– Distribution Systems– Transportation Systems
Materials
Managing the flow of MaterialsManaging the flow of Materials
SuppliersCustomers/
RetailersDistributorsDistributors
ProducersProducersDistributorsDistributors
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