160405 møller gruppen _mesh_smartcity.pptx

Cars – the coolest accessory to your mobile

Rune Simensen, CIO, Harald A. Møller

Short About MøllerGruppen

Who Are MøllerGruppen?

MøllerGruppen

Car dealers Norway

Møller Bil Norge

Car import / car dealers in

Baltic

Møller Auto Baltic

Car dealers in Sweden

Møller Bil Sverige

Car import Norway

Harald A. Møller

Car financing

Volkswagen Møller

Bilfinans

• ~ 4000 employees• 2015-numbers:

Income > 24 bn NOK Profit ~ 1,1 bn NOK

Our Brands

Digitalization – Why should we care?

Times are changing in the automotive industry

Customer behaviour is changing*

2009 2013*Research from ICDP, 2014

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Dealers and Digital Services Complementing Each Other

Repurchaseprocess

Customer in focus

Search, marketing

Customer support center

Digital purchase

Purchase process

After market process

«My car»

Two Groups Consuming Our Digital Services

Digital Services

CustomersEmployees

Demo Examples Customer Services

New possibilities…

The Future is Now!

The car – From Mechanical Device to Computer on Wheels

19241924

Digital Possibilities With a Computer on Wheels

■ A richer digital experience inside the car– Standard possibilities from factory– New apps via Android auto/Apple carplay

■ The car online / telemathics– Increased security from cars

communicating– More efficient traffic management– Reduced traffic due to smarter parking– Remote functionality to the car

Possibilities and Threats

■ A computer on wheels opens up for new possibilities for value adding services– Environment/security– Entertainment/convenience– New business possibilities

■ We also see some threats coming up– Security / hacking– Data privacy, «big brother»

Connected Car Challenge

Hopefully Coming up – The Connected Car API

API

SecurityData Privacy

Thank you!

rune.simensen@moller.no+47 90580953