200708 전략이란 무엇인가
Post on 25-Jan-2015
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”Strategy is … the direction and scope of an organization over the long-term: …through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfill stakeholder expectations”
[Exploring Corporate Strategy] by Gerry Johnson & Kevan Scholes
Direction
Market / scope
Resource
Environment
Level of strategy
- How Strategy is Managed -
Strategic analysis
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