20101211 slides (windows powerpoint ver.)

“ 祭り (Matsuri)” Creates Bright

Future For Japan

Project WorkSaturday Business Team

December 12, 2010

Fond Memories of Matsuri

Cotton Candy (Watagashi)

Toy Shooting (Shateki)

Fried Noodles (Yakisoba)

Hero’s Mask (Omen)

How Well Do You Know

？

300,000 !

Mr. Matsuri (祭男 ) Says…

Sanjya-Matsuri( 三社祭 )

My Matsuri Team

One for all, all for one ！

People Get Excited!

The Ceremony of Mitamaire( 御霊入 )

Pray to put the God’s soul into

the portable shrine .

We lift up God’sSoul !

What’s Mikoshi?

GodsGods（八百万の神）（八百万の神）

Seeing Off（見送る）

Honouring（もてなす）

Origin of Matsuri

Welcoming（迎える）

Why Is Matsuri Attractive?

Human Brain

+++ Limbic System（辺縁系）

: Instinct

Neocortex（新皮質） : Intelligence

Brainstem（脳幹） : Life Support System

Suspension Bridge Effect

Suspension Bridge Effect

Suspension Bridge Effect

Suspension Bridge Effect

Matsuri’s Benefits

1. On the Low Birth Rate Problem

2. On Local Economy

3. On Teamwork Building

Average Birth Rate in Aomori

Average birth rate in Aomori Prefecture 2006-2008

Average859

Japan’s Birth Rate Will Be...

rankrank countrycountry births / 1,000 births / 1,000 peoplepeople

212 Greece 9.5

227 Japan 7.9

Japan’s Birth Rate Will Be...

rankrank countrycountry births / 1,000 births / 1,000 peoplepeople

212 Greece 9.5

213 Japan 9.4

Economic Effect- Big 6 Tohoku Festival

Consumption Expenditure -Consumption Expenditure

Number of Visitors

Nebuta in Aomori（青森ねぶた）

JPY 50 billion（ 500億円） 3.1 million

Kanto in Akita（秋田竿燈） JPY 19 billion（ 190億円） 1.2 million

Sansa in Morioka（盛岡さんさ）

JPY 21 billion（ 210億円） 1.3 million

Tanabata in Sendai（仙台七夕）

JPY 33 billion（ 330億円） 2.0 million

Hanagasa in Yamagata（山形花笠）

JPY 16 billion（ 160億円） 1.0 million

Soumanomaoi（相馬野馬追） JPY 3 billion （ 30億円） 0.1 million

TotalJPY 143 billion （ 1430億

円） 8.8 million

Office Life Change

Past Present

ChallengeSpirit

Energy

Collaboration Open AttitudeOpen Attitude

Teamwork Building

Orya! Orya! Orya!

Matsuri Gives Japan

More Energy!