2011 taiwan ux summit_workshop f
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台灣使用者經驗高峰會Industry‐Academia Dialogue in HCI
Patrick RauMax Liang2011.09.16
去了又回
他們都要User‐Centered Design
他們為什麼要User Experience?
New-to-the-world products/services 11%
New-to-the-firm products/services 27%
Additions to existing product/service lines 21%
Improvements and revisions to existing products/services 30%
Repositioning 11%
Cost reduction 0%
User Experience是技術更是策略
New product/service planning to meet unsatisfied demand or emerging demand
Ongoing marketing planning (e.g., to face new aggressive competitor)
Ongoing corporate planning (e.g., senior management shifts technical resources from basic research to applied product development)
Special opportunity analysis (e.g., a product/service team has been overlooking skills of retrieving use insight)
IT and 3C
Industry• Processes
Academia• Professionals
Phase 1: An I and a Chain
• Academia– I‐shaped Professionals
• Industry– Value Chain
• Michael Porter (1985)
Inbound Logistics Operations Outbound
LogisticsMarketing and Sales Service
Firm Infrastructure
Human Resource Management
Technology Development
Procurement
歷年大專校院畢業生三分類百分比
Data Source: 教育部統計處
Phase 2: A T and a Curve
• Academia– T‐shaped Professionals
• Tom Kelley & Jonathan Littman (2005)
• Industry– 微笑曲線 (Smiling Curve)
• 施振榮 (1992)
製造
研發 銷售
新聞報導• 蘭奇表示,當他發現英特爾和微軟的影響力越來越弱時,就知道宏碁
要轉型,而宏碁的軟硬體的工程師需要從300‐400人大幅增加至1000人– 聯合晚報 (2011.05.10)
• 緯創(3231)董事長林憲銘昨(22)日指出,未來PC產業技術含量將會愈來愈重,技術及軟體將成為決勝點,緯創從去年至今,已新增近千名軟體工程師,目前整個集團的軟體工程師人數已達3,000人– 經濟日報 (2011.06.23)
• 公開了他創新與提高附加價值的訣竅,他說,「台積電最大的創新,是將微笑曲線的整條都買下來」– 工商協進會第216次公亮紀念講座演講紀錄 (2011.03.25)
Phase 3: Organic and Cycled
• Academia– Tree‐like Professionals
• Both I and T shaped
Picture from: http://logistic.hk‐mini‐storage.com/?cat=5
• Industry– User Experience Cycle
研發
製造
銷售
94‐104年推估類別科技碩士以上人力供需率
Data Source: 經建會
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