品牌名店提案201105 英文

Virtual Flagship Shop-iPart Flagship Shop Avenue Planning-

Presenter 彭玉成 Titan PonT:02-2365-0103*806 M ： 0933-213-617 Mail ： titan.pon@i-part.com.twMsn ： selko14@yahoo.com.tw

About iPart

i-Part Introduction

We won: ★ 2007 Red Herring[Global] Top 100 Finalist

★ 2007 Red Herring Top 100 Asian winner

website ： http://www.i-part.com.tw

*In the past winners, there are many well-known company such as Google 、 eBay.

- Members: 2,860,000

- Age Expansion: 18-35

- Taiwan ARO Traffic Rank : 23

- Taiwan Online Dating site Rank: 1

- Taiwan SNS Rank: 5

- Visits per session Rank: 2

- Pageviews per User Rank: 3

Brief Introduction

Why SNS?

Portal site Vortal site SNS site

Advantage

Wild coverage Aims at interested group Cost less

For young group Various formats Viral marketing Lowest cost

Disadvantage

High cost Lack of selection to audiences Reserved format

Single group of usersToo much placement, cause disfavor easily.

Compared to Portal and Vortal sites, less users.

Taiwan Online Dating Shocker！

A great step ！ iPart cooperated with Yahoo! Online DatingWell-Known online dating site iPart officially announced cooperation with Yahoo! Online Dating, this will be a “Two is better than one” advantages for both of them, having more opportunities. Two is better than one ！ A new force of Online Dating! iPart officially announced that they would have advertising cooperation with Yahoo! Online Dating, provide users a better online dating services and functions, it’s a major breakthrough of online dating market in Taiwan. Since now, the "friends“ tab of Yahoo! Front page, will induct users directly to iPart!

A new force of SNS: iPart with Yahoo!

Flagship Shop

Flagship Shop

New Trends of Online Shopping

There are 86% of people would check the merchandise information online before purchase

A new Integrated way of Brand Marketing: Virtual+Actual

Virtual Shop + Actual Shop => Double Integrated In addition to purchase, the brand can communicate and, enhance the brand image and favorability

The Birth of Flagship Shop Avenue

There are over 2.85 million members in iPart

They love to try new things, operating hard  their self-image, novelty-loving,

The unique features of iPart,  is so attracted by the people

whom is most desirable of social interaction and community!

For these reasons, We planned a "Flagship Shop Avenue “ in iPart,

providing members a virtual commercial center, to go online shopping,

And by the presence and the opening of Flagship Shops,

members use the most intimate, familiar way of interaction of iPart,

 to know and to feel the brand characteristics 

and get many information of campaigns.

LG

Acer

Starbucks

CM Game Island

White-Wood-House

adidas

「 iPart Flagship Shop Avenue」User Population Characteristics:1. Students and Fresh Graduates

2. Love to try new things, operating hard  their

self-image

3. Shopping maniac ， high sensitivity of brands

4. Desirable of social interaction and community

Population characteristics

Since 2009/03/24Our Mission ：

To B- Our Clients Create a long-term

branding platform Most natural branding

placement Accumulating

potential consumers Achieve depth interaction

and social communnity

whichs the actual shops

can never achieve

To C- Our Members Getting newest branding

information A commercial center of

having many discount

information Fresh, interactive, fun

Mission of Flagship Shop Avenue

Social virus marketing, increasing brand image and Impression

Customization according to the client's needs

Depth communication and interaction, easily building brand impression

Flagship Shop Avenue daily PV: 3,0000

Having high visits per session

Clear user population ccharacteristics, loving to have brand information

Advantages of Flagship Shop

Customized your Flagship Shop

Show Case: White-Wood-House

A Cake-Making flash game, for interested users in

the cakes and inducted them to the actual shops.

Looking for more potential consumers ， gathering their

habits and likes, create a perfect virtual shop

Valentine’s Day SP campaign ，inducted to Online EC orders.

1

2

3

How to customize ？ Show Case: CM Game Island

1.Customized flagship shop visual:According to the Game Island concept, customized each game a small island, users can check the game information by mouse over, then enter each game←Product placement

2. According your needs to design the shopMaking a psychometrics and place games’ features inside, let users know the games by this easy psychometric

3.By the visits of users ， raising the loyaltyUsing a visits mechanism, to make sure users would like to come frequently

Website: http://club.i-part.com.tw/cmwebgameOnline Date: 2010/02/02Total PV: 1,250,840 (until 2010/12/31)Monthly PV: 113,685Monthly value-added:300,000-400,000 NT.

Activity Brief:1.Place 4 games in the flagship shop, free-registration ， users can chose any game they want to join(武林三國、武林帝國、武林 Y傳、航海大亨 ). (induct attendants)

2.Planning daily activity ， building users’ habit of daily coming (gifts like Profile Background Board, Cystal).(stickiness)

3. Every value-added, user can another gift: 1 month of iPart VIP membership. (Grasp the actual consumption)

The data are for reference only, because operation are different for each project, so the results shall prevail each actual operation.

CM Game Island Effect

Website: http://club.i-part.com.tw/wwhouse/Online Date: 2009/08/24Total PV: 582,840(Until 2010/12/31)Monthly PV: 26,492

Activity Brief:． A Cake-Making flash game, for interested users in

the cakes and inducted them to the actual shops. (induct attendants)． After doing the Questionnaire ， users could get a free coupon of honey cake. (induct attendants)． Holiday SP campaign ， inducted to Online EC orders. (Grasp the actual consumption)

The data are for reference only, because operation are different for each project, so the results shall prevail each actual operation.

Show Case: White-Wood-House

Show Case-Serenity Flagship ShopWebsite: http://club.i-part.com.tw/serenityOnline Date: 970901~Total PV: 5,051,321 (Until 2010/12/31)Monthly PV: 180,404

Activity Brief:1 ． Making movie profile background boards, users could get them for free. (Regular backflow)2 ． Making MSN message robot ， every weekend sent movie information to users, stimulated expense. And nonscheduled text of telling users to upload the actual tickets for getting some rewards! (Grasp the actual consumption)

The data are for reference only, because operation are different for each project, so the results shall prevail each actual operation.

Website: http://club.i-part.com.tw/JSHOPPERS

Online Date: 2009/02/04Total PV: 2,157,670 (Until 2010/12/31)Monthly PV:107,883

Activity Brief:

•4 Different wearing style category.

•In each category, there are 3 part of wearing

(clothes, pants, shoes).

•Using avatar to try the every clothes.

•Virtual interaction.

Show Case-JShoppers

The data are for reference only, because operation are different for each project, so the results shall prevail each actual operation.

momo shophttp://club.i-part.com.tw/momoshop

Serenity cinemahttp://club.i-part.com.tw/serenity

JSHOPPERS http://club.i-part.com.tw/JSHOPPERS

DHChttp://dhc.free.ipart.cn/

Show Case

iPart in China

Website: http://dhc.free.ipart.cn/

． Long-term interaction (1 year)

Activity Brief:． A free gift for every visitor.． Products catalog- update the latest products information.． Month Specialty- 1 kind of products with special price every month.

Show Case-DHC

Website: http://lgicecream2.ipart.cn/． LG-Ice cream collection! (I)(II)

Activity Brief:1.Through visiting each other’s vendor, collect ice cream into visiting gifts. 2. Rank the participation according to the attractiveness, the activity and the visiting.3. Users can have a hand in ice cream sister show as well, share the sweet of ice cream with your best friends!

Show Case-LG

Website: http://starbucks.ipart.cn/． Long-term placement(I)(II)

Activity Brief:

． Share my Starbucks attraction Upload user’s pictures with any Starbucks feature. Official evaluating the winners win the gifts.． Share Christmas gift with friends Send your friends Christmas boxes ， can open them on Dec. 12th, the day virtual Starbucks open. There are virtual furniture and real tumbler.

Show Case-Starbucks

Website: http://aupres.ipart.cn/

． New products popularizing

Activity Brief:． Inducted iPart members to product campaign ． Products introducing.． A free gift for every visitor.

Show Case-AUPRES

Website: http://adidas.ipart.cn/． Long- term communication and interaction with female users.

Activity Brief:

Make impossibility possible. Makes the flagships of Adidas, such as in Sanlitun of Beijing and Ganghui of Shanghai, open together in virtual iPart street.

Show Case- adidas Women

Daily workout plan

Day off

CN Show Case(3C)

CN Show Case

Multi-dimensional marketing strategy

1.Golden text2. Russian roulette ， daily users: 15,000 3.Special Campaign ， activity information

1.Golden text2. Russian roulette ， daily users: 15,000 3.Special Campaign ， activity information

2

4.iPart campus shop ， you can find all the latest campaign and information here.

4.iPart campus shop ， you can find all the latest campaign and information here.

Flagship Shop Campaign Exposure

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1

Phonics Prop Game

Phonics Prop Game， users can play 1 time per day, and will have some gifts. Daily users: 20,000.

Phonics Prop Game， users can play 1 time per day, and will have some gifts. Daily users: 20,000.

1. Left diamond banner2. Golden banner3. Skyscraper banner

1. Left diamond banner2. Golden banner3. Skyscraper banner

1

2

3

Banners Exposure

Multi-entrance to Flagship Shop Avenue

2. Member house － [Shopping]1. iPart Home Page－[Flagship Shop Avenue ]

4.iPart Profile page－(1)Phonics Prop(click and get crystal)

(2)Flagship Shop Avenue (My bookmarker)

Multi-entrance to Flagship Shop Avenue

Brand cooperation

期待為您服務Thank you