7-punjab meat company
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8/6/2019 7-Punjab Meat Company
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Pakistan ~ Emerging Halal Meat Hub
L a
h o r e M e a t C o m p a n y , P u n j a b
Dr. Hamid Jalil
Lahore Meat Company Govt. of Punjab, Pakistanceolmc@hotmail.com, ceo@lahoremeatcompany.org
www.lahoremeatcompany.org
Ph.92-42-36370661-3
8/6/2019 7-Punjab Meat Company
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Natural Resource Scenario
Water
livestock
Agriculture
Market
Domestic
Geographic
Comparative Advantage
Interventions
Integrated Halal Meat Value Chain
Punjab Govt.,s Initiatives
Halal Meat Hub
Sequence
L a
h o r e M e a t C o m p a n y , P u n j a b
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Water
Land of Rivers ~ World's largest and unified irrigation system
Irrigation water availability ~ 103.5 million acre feet
Avg Regular Winter & Summer Rains ~ 240mm
Climate
Four Seasons
Diversified Topography~ Plain, Desert, Pasture, Mountains
Economic Survey of Pakistan 2009-10
L a
h o r e M e a t C o m p a n y , P u n j a b
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Livestock
Million Heads
Pakistan has various breeds and classes of livestock
Almost 1:1 ratio of humans & livestock population
World's 3rd largest livestock population
Livestock growing @ 4.2% against human growth of 2.9%
Livestock feeding ~ 100% Halal & Agro-based
Economic Survey of Pakistan 2009-10
L a
h o r e M e a t C o m p a n y , P u n j a b
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Agriculture
Pakistan is agro based economy
Agriculture land ~ 22 million hectors
Wheat, Rice, Cotton, Sugarcane & Oil Seeds are main crops
Grains, agro-industrial by products & grazing lands are the source of
livestock feeding
Million TonsMajor Crops Production
Economic Survey of Pakistan 2009-10
L a
h o r e M e a t C o m p a n y , P u n j a b
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Domestic Market
Population / consumers ~ 160 million
Population over 5 million ~ more than 10 cities
Consumers use 100% Halal products
Increasing trend of meat & value added products
Scope & trend of integrated food value chains
L a
h o r e M e a t C o m p a n y , P u n j a b
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Direct neighbors ~ Iran, Afghanistan, China, India
Allows sea route to China, Afghanistan, Central Asian States
Regional Halal market of more then 360 million consumers
Regional Market
L a
h o r e M e a t C o m p a n y , P u n j a b
8/6/2019 7-Punjab Meat Company
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Global Halal certified trade $3,000 billion p.a.• Food & beverages 45%
• Pharmaceutical 22%• Halal meat 16% ($ 440 billion)• Cosmetics 10%• Gelatin 7 %
Pakistan’s share 0.26%($114 million)
Major Markets:
UK, France, Malaysia, Saudi Arabia, Egypt, Iran, Afghanistan, Turkey,Gulf countries, Africa, etc…
Pakistan's focus :
• Processing & value addition
• Global compliance standards
• Brand -------- “Halal Pakistan”
Global Market
L a
h o r e M e a t C o m p a n y , P u n j a b
8/6/2019 7-Punjab Meat Company
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Comparative AdvantageChina
• Large domestic market
• Religious limitations• Limitations to ensure Halal animals feeding & slaughtering
India
• Large domestic market
• Multi-religious society (Cow, etc.)• Limitations to ensure Halal animals feeding & slaughtering
South America
• Limitations to ensure Halal animals feeding & slaughtering
Pakistan
• 100% Halal animals feeding & slaughtering• Practicing Islamic society• Animal loving people ~ Livestock rearing a way of life & livelihood
L a
h o r e M e a t C o m p a n y , P u n j a b
8/6/2019 7-Punjab Meat Company
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Halal feedingDisease free
No residual effect
Hygienic, Healthydomestic & export
supply
State of the ArtSlaughtering &
Processing
Integrated Halal Meat Value ChainPunjab Model
ProcessingProduction Marketing
L a
h o r e M e a t C o m p a n y , P u n j a b
8/6/2019 7-Punjab Meat Company
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• Establish nucleusfarms
• Registration ofexisting herdsaround nucleusfarms
• Distribution offemale units toregistered farmers
• Standard’s
compliance
• Backward &
forward linkage
• Technical services& training
• Insurance
coverage• Partial sharing of
interest on projectloaning
• Receiveinsurance &
technicalservices
• Contractualobligations
• Compliance ofstandards
InvestorMeat Company
FacilitationSmall
Farmer
Mutton Production Model
L a
h o r e M e a t C o m p a n y , P u n j a b
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Saving Buffalo Male Calves
Triggering commercial meat production system
Ensuring meat production under compliance regime(Disease, Antibiotic & chemical free animals, Halal feeding,Food safety)
Incentive package ~ Insurance, vaccination, technicalservices & Rs. 3200 / head
Save the Calf
Scheme
Registration of low producer / non descript cattle innon dairy areas
Insemination with exotic beef semen
Technical services & training
Beef Cross
Breeding
Beef Production Model
L a
h o r e M e a t C o m p a n y , P u n j a b
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Government of Punjab InvitesPotential Investors
Institutional reforms Establishment of food safety agency
Regulatory frame work
Certification system ~ Compliance of International standards (Halal
animal feeding, Disease free animals, No antibiotic residual effect, Halalslaughtering, HACCP & ISO etc.)
Incentive to investors
Incentives for meat production farming
Public- Private partnership for 36 Districts Slaughterhouses
Halal Industrial Parks
– Join Red Meat Revolution for Boosting Economy ~ CaptureDomestic & Global Halal Meat Market
L a
h o r e M e a t C o m p a n y , P u n j a b
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L a
h o r e M e a t C o m p a n y , P u n j a b
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