7099026112 劉恬吟 mavis 7099026115 莊文綺 erica 7099026103 蔡佾潔 elisa 7099026116...
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Meet Slim7099026112 劉恬吟 Mavis 7099026115 莊文綺 Erica7099026103 蔡佾潔 Elisa
7099026116 徐宏楚 Ty
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Fitness Program
Diet Meal
Motivation & Purpose
Provide people a place to exercise.
Help control calorie intake and preserve health.
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Introduction of MS Located in Taichung
citySize : 100 pingIncluding classroom,
toilet, dressing room, kitchen and office.
Target customers
Target customers
Office workers
Keep healthy
Housewives
Students
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Office workers Office workers always eat outside, and sit for a long time will have
overweight problem. To keep in good shape, office workers will take time to exercise, and to maintain healthy, low-fat lunchboxes are their best choice.
Students Students are young, in order to attract opposite sex, being more
beautiful, and keeping up with the trend, they will do exercise to be thinner. They also usually eat outside, low-fat lunchbox will be their choice.
Housewives Housewives’ time are more flexible, can choose the period they like, if
the gym is nearby, then the motivation to exercise is bigger.Keep healthy
Nowadays, more and more people concern about healthy, so they want to eat healthy and exercise regularly.
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Organization ChartCEO
1 person
Marketing department
1 person
HR & Finance department
1 person
IT department
1 person
Professional department
Dietitian(also cook)
1 person
Fitness trainers & cooking assistant4~6 FT + 1
CA
Part-time
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Task description
• Supervise staff and responsible for company
CEO
• Customer service and schedule classes
Marketing & planning department
• Human resource and accounting
Human Resource & Finance
• Build and maintain the website
IT
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• Design recipe and cook
Dietitian
• Helps the cook and delivers lunch box
Cooking assistant
• Teach courses• With certificate
Fitness trainers
Business ModelC
usto
mer Physical
Ingredient supplier
TrainersCourse
Related products(Fitness equipment,
Instant meal)
Ingredient
On-line service
$
Lunch boxes,related products
Related products supplier
On-line
$
$
$
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Fitness ProgramPhysical coursesRelated products
e.g. Yoga cushions, Exercise lessons DVD, etc.
Physical Course
Trainers
MSCompa
ny
Customers
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Salary
Course
Membership fee
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Decide courses
Hire fitness trainers
Arrange the schedule
Set the price
Put information of trainers and
price on the website.
Open online and physical store
register.
Accept register
Collect money by cash and ATM
Course
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CourseDecide courses
Decide what kind of courses to provide that are linked to our purpose and can implement in our class such as:Yoga classAerobic danceHip HopBelly dance
Marketing
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Hire fitness trainers
Hire trainers to teach courses
Human resource
Course
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Arrange the schedule
According to trainer’s time and our schedule to arrange.
Marketing
Course
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Set the pricing
There are two ways to pay: Periodically(all you can eat) Per lesson(by ticket)
Marketing
Course
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Put information of trainers and
price on the website.
Publish the information of trainers and charge form on the website.
Marketing
IT
Course
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Open online and physical store
register.
Open registration:• On-line• Physical store
Marketing
IT
Course
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Accept register
Accept customers’ register to be members.
Marketing IT
Course
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Collect money by cash and ATM
The way of collecting money from customers:• cash• ATM
Finance
Course
Courses Schedule
Y : Yoga classA : Aerobic danceB : Belly dance H : Hip-hop
Mon. Tue. Wed. Thur. Fri. Sat.
8:00 | 9:00
10:00 |11:00
18:00 |19:00
19:30 |20:30
20:40 |21:40
Y Y Y Y Y Y
A A
A
A A A
HH H
H
B B
B
B
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Y Y
A
A
B
A YY Y
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Diet MealLow-fat lunchboxesRelated products
RecipesInstant meal
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Lunch boxes
SuppliersMS
CompanyCustomers
Ingredient
money
Lunch box
money
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Lunch Boxes - MS to CustomersDesign menu
Publish menu and promote
Accept orders
Calculate the number of lunchboxes
Prepare lunch box on the day
Cooking assistant deliver
lunchboxes
Cooking assistant collect money
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Design menu
Dietitian design menu every month.
Dietitian
Lunch Boxes - MS to Customers
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Publish menu and promote
Publish menu and promote on website and in physical store.
IT
Lunch Boxes - MS to Customers
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Accept orders
Accept both online and physical orders.
Marketing
Lunch Boxes - MS to Customers
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Calculate the number of lunchboxes
Calculate the number of lunchboxes then tell the cook.
Marketing
Lunch Boxes - MS to Customers
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Dietitian prepare lunch boxes on the day.
Dietitian
Prepare lunch box on the day
Lunch Boxes - MS to Customers
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Cooking assistant is responsible for send outside(only in Taichung city)
Cooking assistant
Cooking assistant deliver
lunchboxes
Lunch Boxes - MS to Customers
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Lunch Boxes - MS to Customers
Cooking assistant collect money
Cooking assistant collect money when they deliver lunchbox to destinations.
Cooking assistant
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Lunch Boxes - MS to Suppliers Determine ingredients
Give menu to suppliers a week
before
Call suppliers the day before
Suppliers deliver on the day
Pay for suppliers at the end of the month
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Determine ingredients
Dietitian decide ingredients according to the menu.
Dietitian
Lunch Boxes - MS to Suppliers
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Give menu to suppliers before
a week
1. Dietitian give menu to suppliers.
2. Suppliers can prepare it before a week.
Dietitian
Lunch Boxes - MS to Suppliers
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Call suppliers the day before
Dietitian call suppliers and remind them to deliver ingredients tomorrow.
Dietitian
Lunch Boxes - MS to Suppliers
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Suppliers deliver on the day
Suppliers deliver the ingredients to our store, and dietitian sign after receiving .
Dietitian
Lunch Boxes - MS to Suppliers
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Pay for suppliers at the end of the month
Accountant pay the cash for suppliers at the end of every month.
Finance
Lunch Boxes - MS to Suppliers
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Related products
SuppliersMS
CompanyCustomers
Related products (Fitness
equipment,Instant meal)
money money
Cash, ATM
Related products (Fitness
equipment,Instant meal)
Blue line : PhysicalGreen line : On-
line
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Related products – MS to customers
Sell in the storePut product list on the website
Customers can purchase online
Pay by cash
pay in two ways:• Cash• ATM
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Related products – MS to customers
Sell in the store
Sell related product in physical store.
Marketing
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Related products – MS to customers
Pay by cash
Customers choose the products they want, and pay money for accountant.
Finance
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Related products – MS to customers
Put product list on the website
Put related product list and promote them on website.
IT
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Related products – MS to customers
Customers can purchase onlineCustomers can do online
shopping on our website.
IT
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Related products – MS to customers
pay in two ways:• Cash• ATM
Customers pay by cash and ATM.
IT Finance
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Related products – MS to suppliersDecide “related
products”
Contact suppliersto order
Purchase
Pay for suppliers at the end of the month
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Related products – MS to suppliersDecide “related
products”
• Look for popular products about fitness or losing weight and decide what to order .
Marketing
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Related products – MS to suppliers
Contact suppliersto order
Contact suppliers and make orders
Marketing
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Related products – MS to suppliers
Purchase
Goods arrive at our store.
Marketing
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Related products – MS to suppliers
Pay for suppliers at the end of the month
Accountant pay the cash for suppliers at the end of every month.
Finance
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Website of MSSites map
Main page
Company history
Hot issues
Hot issues detail
News
News detail
Diet meal
Diet meal detail
My Ms.
Ms. Product
main category
Contact
Login
My Ms. Main page
Statistic progress of
losing weight record
Exercise / Activity
calculator
Food suggestio
n
Results
Ms. Product
sub category
Ms. Product detail
Cart
Payment &
shipping
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Context Diagram71
Ms. system
Customer Dietician
Bank
Customer information
Customer information
Suggestion
Company information
Bank Confirmation
Account information
Post office
Customer requirement
Order for send product
IT
Customer information
Information about Ms.
Product from company
Company information
Product from company
CostSalary of trainers There are 4 types of exercises in our company.
+ + ($1200*22 Lessons) per week
($1500*5 Lessons) per week
_________________________
$33,900 per week
$135,600 per month
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Y H A
B
Y : Yoga classH : Hip-hop A : Aerobic danceB : Belly dance
CostSalary expense
Trainers $135,600
Cooking assistant $100 per hour * 8hr * 26 days = $20,800 * 1P
Marketing $25,000 * 1P HR & Finance $25,000 * 1P IT $35,000 * 1P Dietitian(also a cook) $45,000 * 1P
‧Bonus(1.5 months) $195,000/12
___________________________________
Monthly cost $302,650
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Lunchbox
$40*50 + $50*30 + $70*10 = $4200 per day X 26 days ---------------------------
Monthly cost $109,200
Price level $120 $150 $200
Cost $40 $50 $70
expect to sell 50 30 10
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Cost
Related products --- Diet meal
$280*30 + $1050*10 + $280*20 =
$24,500
Type Drink for feeling full (fruits)
Dr.5 Phyto plus
Capsule of reduce oil
Cost $280 $1050 $280
expect to sell 30 10 20
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Cost
Related products --- Fitness program
$350*5 + $1050*5 + $350*10 = $10,500---------------------------
Monthly related product cost $35,000
Type Yoga mat Ballet shoes Titanium Necklace
Cost $350 $1050 $350
expect to sell 5 5 10
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Cost
CostOther fee
Rental expense (about 100 ping) $30,000 Utility expense $50,000Advertisement fees $10,000
________________________________ Monthly cost $90,000
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CostSalary expense
$302,650Lunchbox
$109,200Related products
$35,000Other fee $ 90,000 ____________________________________ Monthly Cost $536,850
Equipment Cost(one-time)
Renovation fee $1,000,000 __________________________________ Equipment cost $1,000,000
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Membership feePeriodically (all you can eat)
Period charge estimate member
1 month $1800 20
3 months
$4000 10
1 year $12000 5
Per lesson (by ticket)
lesson Charge estimate member
12 lessons
$1800 20
36 lessons
$4000 10
72 lessons
$6500 10
144 lessons
$10000 5
1 2
($1,800*20+$4,000*10+$12,000*5 )= $136,000 +($1,800*20+$4,000*10+$6,500*10+
$10,000*5)=$191,000
Monthly revenue from membership fee $ 327,000
RevenueLunchbox
$120*50 + $150*30 + $200*10 = $12,500 per day X 26 days
_________________________________________
Monthly Revenue from Lunchboxes $325,000
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Price level $120 $150 $200
expect to sell 50 30 10
Related products --- Diet meal
$400*30 + $1500*10 + $400*20 = $35,000
Type Drink for feeling full (fruits)
Dr.5 Phyto plus
Capsule of reduce oil
Price $400 $1500 $400
expect to sell 30 10 20
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Revenue
Related products --- Fitness program
$500*5 + $1500*5 + $500*10 = $15,000---------------------------
Monthly revenue from Related products $50,000
Type Yoga mat Ballet shoes Titanium Necklace
Price $500 $1500 $500
expect to sell 5 5 10
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Revenue
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RevenueMembership fees
$327,000 Lunchbox
$325,000Related products $
50,000____________________________________ Monthly Revenue $702,000
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Net profit Monthly Revenue $702,000 x 12
- Monthly Cost $536,850 x 12__________________________________
$1,981,800- Renovation fee $1,000,000
__________________________________
The first year Income $981,800
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Thank you for your listening!
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