85 度C的行銷手法
Post on 06-Feb-2016
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85SWOTSTP4P
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8585C85C
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85
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858585C85C / 96 1
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8585C 85C85C / 96 1
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85C: + + : : : 5 : / 96925
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85C85C85C 2007.01.03
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85C85C2007.01.03
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85C Lavazza
2007.01.03
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85C
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85C85C
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1.6 302,30013050 4481,2022008/04/06 04:09
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POS / 950202
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85C85C6.00085C34000/ 9659
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/ 9501
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85C-
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SWOT
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SWOT
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85C- SWOT
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STP
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STP(Segmentation)
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()()()85c
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(Targeting)
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85C85C35
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(Positioning)85C 24
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STP(Segmentation) 85C85C
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(Targeting)
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(Positioning)85C
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STP
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85C(Product)2485C
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85C(Price) 85C85C
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85C(Promotion) 85C
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85C(Place) 85C
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(Product)
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(Price)()
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(Promotion)
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(Place)
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4P4C1.Customer2.Cost3.Convenience4.Communications
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1.2.3.4.5.
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85C
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85C
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CIS-
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CIS-VI-(Visual Identity)85VP-(Visual Presentation)BI-(Behavior Identity)
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CIS-MI-(Mind Identity)SI-(Store Identity)LOGO
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1.2.3.4.5.6.
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85C-85C85C85CLOGO
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1.2.
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3.4.5.
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