a new breed of activism

The New Breed of ActivismWhat it is, How it is applied, How you use it

By: Gautam Raju and Eyal Halamish

• What is Online Activism?

• How it is applied today?

• How you can use it?

Learning Objectives

E-Activism?

New Media

New Media Culture

New Activism

Traditional Activism New Activism

Street protest / boycotts, strikes, traditional forms of non- violent direct action

‘Hacktivism’ - Denial of Service Attacks

Occupations, leaflets, petitions , non-violent confrontation

Online protest, email campaigns, e-mobilisation and viral marketing

Lobbying members of parliament Alternative online media outlets (blogging) and information resources, online forums

Culture jamming / “subvertising” Web spoofing and digital impersonation

Benefit / fundraisers / celebrities for awareness

‘Flash mobbing’

• Keyboard activism/ineffective

• Spam

• Culturally sensitive

Critics

How does it work?

Awareness/Advocacy

Organisation/Mobilisation

Action/Reaction

A Leader in Practice

So how do you do it?

Online Ecosystem

• Plan Focus Target (PFT)

• Hub your website

• Keep it Simple Stupid (KiSS)

• React & respond in real time

• Build communities of collaboration

Online tools

What is it? • Huge user base• Easy and free! • Collaborative

How do you use it? • Page vs. group• Build your networks• Spread the word• Be active in engagement and collaboration

Facebook

TwitterWhat is it? • 140 character sound bites• Micro-blogging • Conversational linking (Hey, check this out!)• Applications and #tag conversations

How do you use it? • Tweet, retweet, and #tagyourcampaign• Follow (selectively?)• Get chatty, post articles, ask questions

Youtube

What is it? • Video sharing and collaboration

Five ways you can use it:• Non-profit Youtube program• Video annotations• Find a Volunteer• Optimise your videos• Measurement – Youtube insight

Blogs

What is it? • This is your social media hub • Promotion/advocacy with or without feedback

How do you use it? • It’s the easiest website you will ever make• Build a brief profile• Set an agenda• Post frequently, REDDIT and DIGG• Link to other social media and networks

Let’s build an online campaign!

Thank you

Gautam Raju - gautamnraju@gmail.com Eyal Halamish – halamishe@gmail.com

LinksMashable - Facebook Guidebook

http://mashable.com/guidebook/facebook/

Digiactive - Facebook How to Guide

http://www.digiactive.org/wp-content/uploads/digiactive_facebook_activism.pdf

Mashable - Twitter Guidebook

http://mashable.com/guidebook/twitter/

Digiactive - Twitter How to Guide

http://www.digiactive.org/wp-content/uploads/digiactive_twitter_guide_v1-0.pdf

Building a online communityhttp://www.feverbee.com/2010/01/how-to-build-an-online-community-the-ultimate-list-of-

resources.html