ad & pr lab - h Ελληνική αποστόλη στο mobile world congress 2015

MWC 2015: Mission Accomplished

Επίκουρθ Κακθγιτρια: Μπζττυ Τςακαρζςτου

Μιρζλλα Αλζξου

Μαρίαννα Θωμαδάκθ

Θοδωρισ Καντολασ

Ιςιδώρα Κονδυλθ

Κωνςταντίνοσ Κυριαηόπουλοσ

Νικόλαοσ Λάμπρου

Κάτια Μαράκα

Άννα Μαρινάκθ

Μάριελ Μπόμπα

Κωνςταντίνα Παπαδθμθτρίου

Μιχάλθσ Σζργθσ

Goals. • Maximize efficiency across social

media and media platforms and channels

• Increase reach , increase traffic, maximize exposure

• Engagement, dialogue • Develop loyal community

Target Group / Audiences. Businesses and startups (Global and Local)

Academic/ Research institutions

Journalists, bloggers and social media influencers

individuals

Municipality of Athens, the Greek State, Authorities

“GRowing the Ecosystem” -Key Message

Individuals

Companies

Start-ups

The State

Universities

Research

Social Media.

a. During preparation b. During MWC15 c. After Mwc15

MWC 15 ;) 1. Happening now- Greek

pavilion & Greek delegation members news and happenings

2. Growing the ecosystem slogan

3. Cover meetings with a. Ministry of Development b. Enterprise Greece &

HAMAC

4. Valuable and relevant content to MWC15

Website – mwc.hamac.gr • in charge for the section of NEWS

• Created 17 Articles (Interviews with 17 companies/ Startups) – 3 Main Questions

• Who are they

• What are they doing

• Their goals for MWC

• Read 2267 times

Facebook Page

• Before (23/1/2015) – 474

Likes • After (16/3/2015) –

771 Likes

• Within almost 45 Days we

managed to raise the likes by

62.65% • People Reached: 9633

(UK, USA, Turkey, Portugal, India…)

*Only organic posts !

Top post

Twitter Account

Within 45 Days: We have tweeted

127 times

TOP TWEET OF MWC 2015

Congratulated by the GSMA for our work on Social Media!

• 2397 impressions

• 7 RTs • 6 Favs

Instagram Account • 20 followers- different

countries- including GSMA

• Interaction with GSMA

LinkedIn Group 167 Members