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ADPLEX: Multimedia Advertising Sales Training
Are you facing these challenges?
� Dealing with demand for more print ad revenue and fast
developing online ad sales including mobile
� Facing increasing competition on and offline that did not
exist 5 years ago
� Managing ad-sales in a multichannel portfolio
� Finding that more sales training for staff is not the answer
www.wan-ifra.org/southasia
ACADEMY
To help you succeed in managing these challenges, WAN-IFRA
offers ADPLEX: Multimedia advertising sales training programme
designed for sales and marketing management professionals in
the news publishing industry.
2012: December 10 - 11
2013: January 8 - 9, February 12 - 13, March 12 - 13,
April 9 - 10, May 7 - 8
Adplex - 21st Century Advertising Sales Development
Introduction
It is no secret that the first ten years of 21st century have shaken
the media world. Looking back over the last decade, the single
most important trend in the media is the continued expansion of
the number of options available for audiences and advertisers.
This fundamental trend is same across the world but the implica-
tions vary in significant ways depending on the region.
Advertising which is considered as the lifeblood of the newspaper
is encountering a rapid change with growth of multiple media
platforms. Therefore media houses globally are investing in mul-
tiple mediums to increase the advertising revenue. WAN-IFRA’s
ADPLEX is the need of the hour training programme focused on
Multimedia Advertising sales.
WAN-IFRA join hands with The Byrne Partnership Ltd., UK to
equip participants achieve a continued stream of revenue for
their traditional media channels and fully exploit ‘new’ channels.
The participants will go through a proven step by step process
to develop and present a multimedia campaign which meets the
business needs of the advertiser.
• Maximise Print > Core Revenue
• Increase Digital > Multi Platform
• Improve Yield > Cross Media
• Increase share > Achieve Targets
• Understanding the customer
> Objectives
> Influences on decision making
• Understanding audiences
• Understanding the role and value of all channels
• Sell audience not space
• Present client multi media proposals
• Use data to sell value
• Develop competing solutions
• Sell ideas
• Sell all channels
• Proven knowledge and skills
• Wide and deep understanding of Advertising
• Able to develop cross media ideas
• Able to sell audience of any media
• Able to sell complete in-house Portfolio
• Able to exploit the buying process
• Able to sell value of multi media
• Confidence rooted in knowledge and skill
Business Goals
Knowledge
Practical skills
Outcomes
Adplex - Schematic
General InformationModules
Module 1:
10 - 11 December 2012, New Delhi
8 - 9 January 2013, Chennai
1.1) New media metrics: Media and Market Research
• Market and Media research
• Industry audience metrics
• Audience measurement systems
• Research briefs
1.2) Multimedia Advertising Sales
• Developing attractive concepts
• Effectiveness of an integrated multimedia campaign
• Strengths, weakness and uses of all key media
• Benefits of multimedia solutions over existing advertising activity
Other Modules
• Understanding media agencies and key accounts
• Yield analysis and improvement strategies
• Enhanced selling skills
• Advanced presentation skills
• Negotiation principles and preparation
• Negotiation in practise
• Sales Managers
• Marketing Mangers
• Response Managers
• Senior Advertising Officers
• Multimedia Sales Managers
• Brand and Activation Managers
Note: The programme is designed for professionals with at least 2
years media experience, or equivalent.
Target Group
Module 1 will be held at:
Jagran Prakashan Ltd.
D-2012, Sector 63
Noida
UP - 201301
Tel:+ 91.120.3915800
Schedule
Day 1: 10.00 - 17.00 hrs
Day 2: 9.30 - 16.30 hrs
Venue and Schedule
Registration feeWAN-IFRA Members Non-Members
One Participant INR 12500 / EUR 200 INR 15000 / EUR 250
3+ Participants INR 10000 / EUR 150 INR 12500 / EUR 200
Note: Please add 12.3% taxes to the above fee.
Overseas participants pay in EUR.
Included in the price are the course fee, documentation, luncheon
and beverages during breaks.
S. Selva Prabu
Asst Manager - Training
WAN-IFRA South Asia Pvt Ltd
54 K B Dasan Road, III floor, SIET Admin. Building
Chennai 600 018. India
Phone +91.44.42112893
Fax+91.44.2435 9744
selvaprabu.s@wan-ifra.org
Workshop Chairman
Saurav Sen is a media industry veteran,
having worked for major media brands In In-
dia and abroad. He has more than 23 years of
journalistic and media management experience
and has been at the forefront of India’s digital
media evolution. He specialises in digital media
strategy, risk mitigation for print media, digital and social media
monetisation etc. He is a sworn Internet evangelist and steadfastly
advocates convergence as the only future. Saurav is an acclaimed
public speaker, management trainer and presenter. He is also an
WAN-IFRA Associate Trainer.
Contact
About Byrne Partneship
Based in the UK, the Byrne Partnership has been providing train-
ing and consultancy to media organisations locally and interna-
tionally since 1990. The consultancy arm of the business is active
in the selection and purchase of media, research into the effec-
tiveness of client media partners and integrated media strategy
development, while the group also runs internationally recognised
training programmes that deliver in depth, practical commercial
sales and management skills.
Registration FormPlease copy, fill in and fax or mail to:WAN-IFRA South Asia Pvt. Ltd., 54 K.B.Dasan Road, SIET Admn. Building, Chennai 600 018, India Phone +91.44.4211 0640 · Fax +91.44.2435 9744 · infoindia@wan-ifra.org
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ADPLEX: Multimedia Advertising Sales
2. Registration 2.1 Registration can be submitted in writing to WAN-IFRA by mail, fax or e-mail. For the participant, the registration constitutes a binding offer for the conclusion of a contract for participation in the event described in the registration. This offer is subject to acceptance by WAN-IFRA. This is signalled by WAN-IFRA by confirmation to the participant that he has been accepted for partici-pation in the event concerned....2.3 In order to ensure optimum training conditions, the number of participants is limited. Registrations will be processed in the sequence of reception.
3. Performance and Change of Performance...3.4 WAN-IFRA can cancel or postpone events in case of
too few partici pants (at latest two weeks before the start of the event) or cancellation of a speaker or other cir-cumstances for which it is not responsible. In such cases, WAN-IFRA is relieved of the obligation to hold the event and shall reimburse participants any fees already paid.
4. Conditions of Payment...4.2 The participation fee becomes due upon receipt of the invoice.
5. Cancellation and No Show...5.3 The participant can cancel free of charge up to 14 calendar days before the event begins. 5.4 If the participant cancels between the 14th and seventh calendar day before the event begins, WAN-IFRA will charge 50% of the participation fee as a cancellation
fee. If the participant cancels later than seven days before the event begins, or fails to attend or does attend only a part of the training event, then the regular participation fee will be charged. 5.5 If a participant cannot personally attend an event for which he has a firm booking, he has the possibility to name a substitute. WAN-IFRA must be notified of this in writing, stating the name and address of the substituting person.
6. Liability...6.5 In case of withdrawal from the contract or cancel-lation of the event by WAN-IFRA, no reimbursement of costs for booking the travel or accommodation will be afforded.
Excerpt from the General Terms and Conditions for WAN-IFRA Public Training Events
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