advertisers’ new choice :. what is zbbz ? cross between newspaper & magazine, a growing...

Advertisers’ new choice :

What is ZBBZ ? Cross between Newspaper & Magazine, a growing international & regional trend.

Largely international.

Chinese equivalent of Financial Times’ how to spend it, with unique Oriental DNA.

Hence the Name…..

BZ 报志 BAO ZHI is 报纸 + 杂志 Newsgazine The mirror image of ZB, which represent the other façade of ZB

For BUSINESS leaders

NEW BUZZ

ZBBZ’s Unique DNA

Best of both worldso Magazine package/Intelligent read

Unique Oriental DNAo Art/Gourmet/Travel

Gender neutral Bi-cultural and bilingual

o You will be informed

TARGET SEGMENT

ZBBZ’s target segment

High end luxury magazine for the affluent class, the high achievers and their partners who appreciate intelligent journalism and are hungry for knowledge.

He or she is an admirer of the finer things in life and takes an interest in the renaissance of oriental culture.

English elements will be introduced to benefit the English speaking bi-cultural elites.

Reaching out to the distinguished, high net-worth individuals …

Owners / Residing in landed property and high-value condos.

Achievers, high net-worth professionals, and their families

Savvy consumers who appreciate oriental culture and finer things in life

Bi-cultural though not necessarily bilingual

Who read ZBBZ?

Why do they read ZBBZ?

ZBBZ unites the elements of worldly sophistication and intellectual appeal, qualities which social elites desire.

The association with ZB adds an aura of respect, trust and depth to the stories featured, and its readers.

Provides talking points for those who appreciate intelligent journalism in the elite social circle.

Highly selective circulation list reaffirms one’s social status if one is on it.

DISTRIBUTION MODEL

Highly selective distribution list

Total Circulation : 20,000 copies

Distributed predominantly to the creme de la creme of ZB subscribers, other high income families in SPH’s database, and high-end outlets.

On sale at high-end bookstores for $10 per copy, for visibility purpose.

Effective distribution channels

Labelled copies to targeted individuals (13,000)

Quality partners (7,000) High-end spas Upmarket salons Premier shopping malls High-end boutiques Selected country clubs 5-star hotels & above Premier airport lounges Point-of-sale at high-end bookstore chains

EDITORIAL CONTENTS

Strong Editorial Team

ZBBZ will be led by veteran journalist Dr Ng King Kang, senior correspondent from LianHe ZaoBao, and joined by Ms Ong Ting Nee

Team members include senior writers from LianHe Zaobao Fukan

Editorial partnerships with publishing industry

Editorial Contents – Ample advertising opportunities Profile men and women of substance

Destinations within 7 hours of flight time

Oriental Gourmet & Art

Jet/Yacht/Automobile

High fashion & Beauty

Exquisite watches & Jewellery

Investments of a different kind

Arrogant opinion

Themed issues to cater to different product sectors

Fashion & Beauty Stories Dissecting Haute Couture

dress Shanghai Tang: label for the

aristocratic class? What’s next for Karl Lagerfeld?

Watches & Jewellery Stories

Gourmet Stories

From Michelin star restaurants to best kept secrets 10 best dishes not to be missed this year

Investment Stories Investing in 2nd home in exotic

destinations (Santorini/Sardinia/ Sicily/Beijing)

Which are some of the private islands that we can still buy

Investing in Australian vineyard and French Castle

Travel Stories Space Odyssey Persian Empire in Iran Croatia in the Balkans Beirut war zone From North Pole to South Pole

Personalized private jet for globetrotters The chairman’s mobile phone Spyker has arrived, have you?

Gadget Stories

Architecture Icons

Oriental Arts Stories Oriental Art Pieces Highlights Profile Collectors Profile upcoming and famous artists Top 10 Oriental Arts in Auctions/recommended

by curators

王广义

Philanthropy Stories Philanthropy in contemporary China Jet Li and One Foundation Legacies of Nanyang philanthropists

Profiling Singaporeans

Arthur Tay

Henn TanIgnatius Chan Mok Wei Wei

Randy Chan Ted Fang

Tina Leo

Melissa Aratani Kwee

ADVERTISING IN ZBBZ

Advertising RatesFULL COLOURInside Front Cover (IFC) $5,000Outside Back Cover (OBC) $5,600Inside Back Cover (IBC) $4,600Double Page Spread (DPS) $8,300ROB Full Page $4,000

FREQUENCY DISCOUNT(within 12 months)3 insertions 5%6 insertions 10%12 insertions 15%18 insertions 15%

SPECIFIED POSITION 15%

Timeline

Inaugural issue : 2 Oct 2009

Booking deadline : 4 Sep 2009

Material submission : 11 Sep 2009

Why advertisers choose ZBBZ?

Delivers your advertising messages to the homes of Singapore’s high net worth individuals.

Maximises advertising effort by reaching only those who can afford.

Catch target consumers in a right frame of mind with a ‘how to spend it’ guide for the rich and famous.

Why advertisers choose ZBBZ?

ZBBZ’s editorial contents add a cosmopolitan touch to your products. The association with ZB further lends a positive tone of credibility and authority.

Theme driven issues are conducive for creative buys and sponsorship in a focused environment to achieve your advertising objectives.

Thank you